Question 1

The most common environment for product contact is:

Accepted Answer

A)  free sample in the mail. 
B)  borrowing a product from a friend. 
C)  the retail store. 
D)  receiving the product as a gift. 
E)  observing a friend using the product. 
A)  free sample in the mail. 
B)  borrowing a product from a friend. 
C)  the retail store. 
D)  receiving the product as a gift. 
E)  observing a friend using the product.

Question 2

As a functional competitive advantage,through vast economies of scale and large market shares,a firm can sometimes sustain a _____ advantage.

Accepted Answer

The answer of As a functional competitive advantage,through vast economies...

Question 3

Which of the following brand loyalty/usage rate combinations is most beneficial to the marketer?

Accepted Answer

A)  Brand indifferent-heavy users 
B)  Brand loyal-light users 
C)  Brand loyal-heavy users 
D)  Brand indifferent-light users 
E)  Neutral brand users 
A)  Brand indifferent-heavy users 
B)  Brand loyal-light users 
C)  Brand loyal-heavy users 
D)  Brand indifferent-light users 
E)  Neutral brand users

Question 4

Packaging objectives include all of the following EXCEPT:

Accepted Answer

A)  that it should protect the product as it moves through the channel to the consumer. 
B)  that it should be economical and not add undue cost to the product. 
C)  that it should allow convenient storage and use of the product by the consumer. 
D)  that it should effectively promote the product to the consumer. 
E)  that it should enhance the company's brand equity. 
A)  that it should protect the product as it moves through the channel to the consumer. 
B)  that it should be economical and not add undue cost to the product. 
C)  that it should allow convenient storage and use of the product by the consumer. 
D)  that it should effectively promote the product to the consumer. 
E)  that it should enhance the company's brand equity.

Question 5

Briefly describe the expectancy disconfirmation with performance approach to studying satisfaction.

Accepted Answer

The expectancy disconfirmation with perf

Question 6

All of the following statements about innovators are true EXCEPT:

Accepted Answer

A)  that they are younger. 
B)  that they are socially mobile. 
C)  that they are heavy users of products within specific classes. 
D)  that they are more highly educated. 
E)  that they have lesser opinion leadership traits. 
A)  that they are younger. 
B)  that they are socially mobile. 
C)  that they are heavy users of products within specific classes. 
D)  that they are more highly educated. 
E)  that they have lesser opinion leadership traits.

Question 7

It is unlikely that consumers would make a purchase based on the product attributes alone.Explain.

Accepted Answer

Products and product attributes are majo

Question 8

Use instructions,contents,lists of ingredients or raw materials,warnings for use and care of the product,and the like is included in:

Accepted Answer

A)  label information. 
B)  product display layout. 
C)  product attributes. 
D)  highly priced products. 
E)  product pricing 
A)  label information. 
B)  product display layout. 
C)  product attributes. 
D)  highly priced products. 
E)  product pricing

Question 9

Which type of disconfirmation occurs when product performance is better than expected?

Accepted Answer

A)  Neutral disconfirmation 
B)  Habitual disconfirmation 
C)  Negative disconfirmation 
D)  Positive disconfirmation 
E)  Competitive disconfirmation 
A)  Neutral disconfirmation 
B)  Habitual disconfirmation 
C)  Negative disconfirmation 
D)  Positive disconfirmation 
E)  Competitive disconfirmation

Question 10

With reference to package sizes,larger packages and larger home inventories of products may decrease the frequency of a product's usage.

Accepted Answer

A) True 
 B)False

Question 11

In terms of consumer characteristics,a new product's chances of success increase once _____ purchase the product and tell others about it.

Accepted Answer

The answer of In terms of consumer characteristics,a new product's...

Question 12

_____ is the degree to which products or their effects can be sensed by other consumers.

Accepted Answer

The answer of _____ is the degree to which products...

Question 13

User-friendly products rank high on the factor of:

Accepted Answer

A)  simplicity. 
B)  observability. 
C)  speed. 
D)  trialability. 
E)  compatibility. 
A)  simplicity. 
B)  observability. 
C)  speed. 
D)  trialability. 
E)  compatibility.

Question 14

Dissatisfaction refers to the difference between pre-purchase expectations and post-purchase perceptions.

Accepted Answer

A) True 
 B)False

Question 15

Innovators may have better-developed knowledge structures for particular product categories.

Accepted Answer

A) True 
 B)False

Question 16

Innovators tend to be heavy users of other products within a product class.

Accepted Answer

A) True 
 B)False

Question 17

Skeptical consumers not adopting to a new product and set in their ways can be classified as:

Accepted Answer

A)  innovators. 
B)  the early majority. 
C)  the late majority. 
D)  laggards. 
E)  early adopters. 
A)  innovators. 
B)  the early majority. 
C)  the late majority. 
D)  laggards. 
E)  early adopters.

Question 18

The opposite of brand loyalty is called:

Accepted Answer

A)  variety seeking. 
B)  conspicuous consumption. 
C)  habitual purchase. 
D)  repeat purchase. 
E)  discontinuous purchase. 
A)  variety seeking. 
B)  conspicuous consumption. 
C)  habitual purchase. 
D)  repeat purchase. 
E)  discontinuous purchase.

Question 19

A product that facilitates a nonpurchase trial or a limited-purchase trial is less likely to influence consumers to try the product.

Accepted Answer

A) True 
 B)False

Question 20

A technological relative advantage is often difficult to maintain because:

Accepted Answer

A)  new or improved technology is often quickly copied by competitors. 
B)  company resources eventually get depleted. 
C)  consumers are inherently variety seeking. 
D)  it goes against the concept of fair competition. 
E)  governments tend to dissuade it. 
A)  new or improved technology is often quickly copied by competitors. 
B)  company resources eventually get depleted. 
C)  consumers are inherently variety seeking. 
D)  it goes against the concept of fair competition. 
E)  governments tend to dissuade it.

The most common environment for product contact is:

As a functional competitive advantage,through vast economies of scale and large market shares,a firm can sometimes sustain a _____ advantage.

Which of the following brand loyalty/usage rate combinations is most beneficial to the marketer?

Packaging objectives include all of the following EXCEPT:

Briefly describe the expectancy disconfirmation with performance approach to studying satisfaction.

All of the following statements about innovators are true EXCEPT:

It is unlikely that consumers would make a purchase based on the product attributes alone.Explain.

Use instructions,contents,lists of ingredients or raw materials,warnings for use and care of the product,and the like is included in:

Which type of disconfirmation occurs when product performance is better than expected?

With reference to package sizes,larger packages and larger home inventories of products may decrease the frequency of a product's usage.

In terms of consumer characteristics,a new product's chances of success increase once _____ purchase the product and tell others about it.

_____ is the degree to which products or their effects can be sensed by other consumers.

User-friendly products rank high on the factor of:

Dissatisfaction refers to the difference between pre-purchase expectations and post-purchase perceptions.

Innovators may have better-developed knowledge structures for particular product categories.

Innovators tend to be heavy users of other products within a product class.

Skeptical consumers not adopting to a new product and set in their ways can be classified as:

The opposite of brand loyalty is called:

A product that facilitates a nonpurchase trial or a limited-purchase trial is less likely to influence consumers to try the product.

A technological relative advantage is often difficult to maintain because:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters

Exam 16: Consumer Behavior and Product Strategy

The most common environment for product contact is:

As a functional competitive advantage,through vast economies of scale and large market shares,a firm can sometimes sustain a _____ advantage.

Which of the following brand loyalty/usage rate combinations is most beneficial to the marketer?

Packaging objectives include all of the following EXCEPT:

Briefly describe the expectancy disconfirmation with performance approach to studying satisfaction.

All of the following statements about innovators are true EXCEPT:

It is unlikely that consumers would make a purchase based on the product attributes alone.Explain.

Use instructions,contents,lists of ingredients or raw materials,warnings for use and care of the product,and the like is included in:

Which type of disconfirmation occurs when product performance is better than expected?

With reference to package sizes,larger packages and larger home inventories of products may decrease the frequency of a product's usage.

In terms of consumer characteristics,a new product's chances of success increase once _____ purchase the product and tell others about it.

_____ is the degree to which products or their effects can be sensed by other consumers.

User-friendly products rank high on the factor of:

Dissatisfaction refers to the difference between pre-purchase expectations and post-purchase perceptions.

Innovators may have better-developed knowledge structures for particular product categories.

Innovators tend to be heavy users of other products within a product class.

Skeptical consumers not adopting to a new product and set in their ways can be classified as:

The opposite of brand loyalty is called:

A product that facilitates a nonpurchase trial or a limited-purchase trial is less likely to influence consumers to try the product.

A technological relative advantage is often difficult to maintain because:

Introduction to Consumer Behavior and Marketing Strategy

A Framework for Consumer Analysis

Introduction to Affect and Cognition

Consumers Product Knowledge and Involvement

Attention and Comprehension

Attitudes and Intentions

Consumer Decision Making

Introduction to Behavior

Conditioning and Learning Processes

Influencing Consumer Behaviors

Introduction to the Environment

Cultural and Cross-Cultural Influences

Subculture and Social Class

Reference Groups and Family

Market Segmentation and Product Positioning

Consumer Behavior and Promotion Strategy

Consumer Behavior and Pricing Strategy

Consumer Behavior, Electronic Commerce, and Channel Strategy

Filters