Exam 16: Sampling Designs and Sampling Procedures

A convenience sample is a type of probability sampling method.

Janet has agreed to participate in surveys online.Every few weeks,she is sent an email requesting her to participate in an online survey.What did Janet do to become involved in these research studies?

When a local television station sends a crew to interview joggers in the city park on a beautiful spring day,this represents what type of sample?

A sampling procedure ensuring that each element in the population will have an equal chance of being included in the sample is called simple random sampling.

A combination of two or more probability sampling techniques is called a(n)____________________ sample.

A reverse directory provides,in a different format,the same information contained in a telephone directory.

Compare and contrast random sampling and systematic (nonsampling)errors.

In which type of sampling does every element in the population have a known,nonzero probability of selection?

In stratified sampling a subsample is drawn using judgment sampling within each stratum.

The difference between the sample result and the result of an accurate census is called:

Which type of error occurs when certain sample elements are excluded or when the entire population is not accurately represented in the sampling frame?

Explain reasons for taking a sample rather than a complete census.

A sampling procedure that assures each element in the population of an equal chance of being included in the sample is called:

When a marketing vice-president tells the marketing department to schedule a test market in Dallas because he feels that this city is "typical" of the composition of the target market for a new product nationally,this is an example of what type of sample?

The difference between the results of a sample and the results of a census that is conducted with identical procedures is called ____________________ error.

When a telephone book database is re-arranged so that it is organized by phone number,instead of by last name,this type of database is a type of ____________________ directory.

The sampling procedure of obtaining those people or units that are most conveniently available is called ____________________ sampling.

A single element or group of elements that is eligible for selection via the sampling process is called a:

All of the retail stores nationwide of Sears Roebuck and Co.are the ____________________ of Sears' stores.

When a researcher conducts personal interviews with 100 percent of the salespeople within his organization,this type of study is a type of ____________________ study.