Exam 16: Sampling Designs and Sampling Procedures

A multistage sample is low cost and frequently used.

A telephone directory that lists the people in the phone book by their street address instead of by their last name is called a:

If a researcher for Procter & Gamble selects five states randomly,and then selects 10 supermarket chains within each of these states to call for a phone survey for a test market of a new shampoo,what type of sampling procedure is being used?

A unit that is selected in the first of several stages of sampling is called the ____________________.

When a research study has been poorly designed,it suffers from ____________________ error.

A small number of people who are a subset of the population of interest are known as a(n)____________________ of the population.

Which type of sampling error is primarily due to the nature of a study's design and the correctness of execution?

If individuals do not opt in to receive e-mail from a particular organization,they may consider unsolicited survey requests to be spam.

Systematic sampling is a type of true random selection procedure.

Which type of nonprobability sampling technique is useful for certain types of forecasting?

When a researcher wants to study the members of the American Marketing Association and selects a sample from its membership list,the membership list is an example of a:

When subjects are selected for a research study using judgment sampling,this represents a type of ____________________ sampling procedure.

The term random refers to the data in the sample,not to the procedure for selecting the sample.

When an Internet user gives permission to Southwest Airlines to e-mail him special price promotions as they are announced,the user has decided to ____________________ for this type of database communication.

When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands,this represents what type of sampling procedure?