Exam 16: Sampling Designs and Sampling Procedures
Exam 1: The Role of Marketing Research70 Questions
Exam 2: Information Systems and Knowledge Management70 Questions
Exam 3: The Marketing Research Process85 Questions
Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues74 Questions
Exam 5: Problem Definition: Jump-Starting the Research Process75 Questions
Exam 6: Qualitative Research Tools80 Questions
Exam 7: Secondary Data Research in a Digital Age75 Questions
Exam 8: Survey Research: an Overview80 Questions
Exam 9: Survey Research: Basic Methods of Communication With Respondents75 Questions
Exam 10: Observation80 Questions
Exam 11: Experimental Research: An Overview85 Questions
Exam 12: Test Markets and Experimental Design75 Questions
Exam 13: Measurement80 Questions
Exam 14: Attitude Measurement75 Questions
Exam 15: Questionnaire Design85 Questions
Exam 16: Sampling Designs and Sampling Procedures75 Questions
Exam 17: Determination of Sample Size: A Review of Statistical Theory80 Questions
Exam 18: Fieldwork69 Questions
Exam 19: Editing and Coding: Transforming Raw Data Into Information75 Questions
Exam 20: Basic Data Analysis: Descriptive Statistics75 Questions
Exam 21: Univariate Statistical Analysis75 Questions
Exam 22: Bivariate Statistical Analysis: Differences Between Two Variables75 Questions
Exam 23: Bivariate Statistical Analysis: Measures of Association75 Questions
Exam 24: Introducing Multivariate Statistical Analysis80 Questions
Exam 25: Communicating Research Results: Research Report, oral Presentation, and Research Follow-Up70 Questions
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Multistage area sampling is a cluster sampling approach involving multiple steps.
(True/False)
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All of the following are stages in the selection of a sample EXCEPT:
(Multiple Choice)
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Which of the following is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?
(Multiple Choice)
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Judgment sampling is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.
(True/False)
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In which type of sampling is a subsample drawn using simple random sampling within each stratum?
(Multiple Choice)
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When a researcher has made the decision to conduct a survey using a sample of the population,the FIRST step in the selection of the sample is to:
(Multiple Choice)
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A census is any complete group whose members share some common set of characteristics.
(True/False)
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A stratified sample in which the number of sampling units drawn from each stratum is in proportion to the population size of that stratum is called a(n):
(Multiple Choice)
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The individual element in the population (e.g.stores)in a cluster sample is the primary sampling unit (PSU).
(True/False)
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Trickle-down sampling involves using probability methods for an initial selection of respondents and then obtaining additional respondents through information provided by the initial respondents.
(True/False)
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The availability of sampling frames is fairly consistent around the world.
(True/False)
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Which of the following probability sampling technique is low cost and frequently used?
(Multiple Choice)
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Which of the following is an advantage of quota sampling over probability sampling?
(Multiple Choice)
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When some elements of the target population are omitted from the sampling frame (e.g.their address is unknown),then ____________________ error occurs.
(Short Answer)
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If a researcher wants to select 50 customers from a sampling frame of 250 customers who have purchased at least $10,000 worth of products from his company within the past six months using a systematic sampling technique,after a random start,the researcher should select every ____ name on the list.
(Multiple Choice)
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The first stage in the selection of a sample is to determine the sampling frame.
(True/False)
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