Question 1

Which of the following is NOT TRUE about stories as supporting material?

Accepted Answer

A)  Stories tell the particulars of an act or occurrence or course of events 
B)  Describing your experience with the research study lends a real-life impression that cannot be achieved through facts or statistics 
C)  Stories are most powerful when they do not involve personal experience 
D)  A good story has an interesting beginning, engaging content, and a clear conclusion 
A)  Stories tell the particulars of an act or occurrence or course of events 
B)  Describing your experience with the research study lends a real-life impression that cannot be achieved through facts or statistics 
C)  Stories are most powerful when they do not involve personal experience 
D)  A good story has an interesting beginning, engaging content, and a clear conclusion

Question 2

Which of the following is TRUE about jargon and clutter in a presentation?

Accepted Answer

A)  Using jargon is a not a danger in delivery of a research presentation where your audience has knowledge of the techniques of research or statistical analysis. 
B)  Clutter in a speech includes repetition of fillers such as "ah," "um," "you know," "like," "basically," or "exactly" and reduces speaker credibility. 
C)  Jargon does not add clumsy language and is not ultimately confusing. 
D)  Jargon is language specific only to research and is considered meaningless and generally unintelligible to people outside of the researcher group. 
A)  Using jargon is a not a danger in delivery of a research presentation where your audience has knowledge of the techniques of research or statistical analysis. 
B)  Clutter in a speech includes repetition of fillers such as "ah," "um," "you know," "like," "basically," or "exactly" and reduces speaker credibility. 
C)  Jargon does not add clumsy language and is not ultimately confusing. 
D)  Jargon is language specific only to research and is considered meaningless and generally unintelligible to people outside of the researcher group.

Question 3

When making an oral research report,the speaker should ____.

Accepted Answer

A)  vary the volume, pitch, voice quality, articulation, and pace of speaking 
B)  memorize the speech 
C)  begin with recommendations 
D)  be comfortable enough with the material to "wing it" 
E)  speak quickly 
A)  vary the volume, pitch, voice quality, articulation, and pace of speaking 
B)  memorize the speech 
C)  begin with recommendations 
D)  be comfortable enough with the material to "wing it" 
E)  speak quickly

Question 4

The choice of visual aids is affected by ____.

Accepted Answer

A)  intended purpose 
B)  size of the audience 
C)  meeting room conditions 
D)  budget constraints 
E)  all of the above 
A)  intended purpose 
B)  size of the audience 
C)  meeting room conditions 
D)  budget constraints 
E)  all of the above

Question 5

Some research companies use templates that can be modified for specific oral research presentations.When multiple presentations are made to the same audience of managers using such a template approach,presentations ____.

Accepted Answer

A)  may fail to hold attention and communicate persuasively 
B)  will be greeted enthusiastically by typical managers 
C)  will meet the requirements of planning in analog 
D)  will meet the requirements for audience analysis 
A)  may fail to hold attention and communicate persuasively 
B)  will be greeted enthusiastically by typical managers 
C)  will meet the requirements of planning in analog 
D)  will meet the requirements for audience analysis

Question 6

The research literature on speech organization ____.

Accepted Answer

A)  recommends the narrative pattern as the organizational framework that is superior 
B)  does not support the conclusion of one overall superior method for organizing 
C)  provides experimental research for the use of trios, triplets, or triads 
D)  recommends the chronological time sequence for a framework 
A)  recommends the narrative pattern as the organizational framework that is superior 
B)  does not support the conclusion of one overall superior method for organizing 
C)  provides experimental research for the use of trios, triplets, or triads 
D)  recommends the chronological time sequence for a framework

Question 7

What are the three types of learners?

Accepted Answer

A)  Learners in small, large, and research presentation audiences 
B)  Visual, auditory, and media-savvy 
C)  Rule of thirds-type learners 
D)  Visual, auditory, and kinesthetic 
A)  Learners in small, large, and research presentation audiences 
B)  Visual, auditory, and media-savvy 
C)  Rule of thirds-type learners 
D)  Visual, auditory, and kinesthetic

Question 8

Sara decides to build audio sound clips of some participant's answers into her final oral research report.This is called _____,and it enhances the presentation's _____.

Accepted Answer

A)  example, ethos 
B)  testimony, pathos 
C)  example, pathos 
D)  testimony, ethos 
E)  testimony, logos 
A)  example, ethos 
B)  testimony, pathos 
C)  example, pathos 
D)  testimony, ethos 
E)  testimony, logos

Question 9

Which psychological principle influences visualization?

Accepted Answer

A)  Principle of capacity limitations. 
B)  Principle of irrelevance 
C)  Principle of small change 
D)  Principle of remote organization 
A)  Principle of capacity limitations. 
B)  Principle of irrelevance 
C)  Principle of small change 
D)  Principle of remote organization

Question 10

A general planning list for an oral research presentation should include answers to all but one of the following _____

Accepted Answer

A)  who makes up the audience? 
B)  why is the presentation occurring? 
C)  what does the audience want to learn about? 
D)  where will the presentation take place? 
E)  when is the best time to reveal your expertise to the audience? 
A)  who makes up the audience? 
B)  why is the presentation occurring? 
C)  what does the audience want to learn about? 
D)  where will the presentation take place? 
E)  when is the best time to reveal your expertise to the audience?

Question 11

The support material design principle of whitespace means that the presenter should ____.

Accepted Answer

A)  reduce ideas to their most simplistic to "stick" in the mind of the audience 
B)  conceptualize the visual support materials on paper before composing the digital versions 
C)  leave empty, uncluttered space surrounding important key visuals and text 
D)  use the photographers tool (the rule of thirds), compose visuals with real or imaginary cross-hairs that divide the visual field 
A)  reduce ideas to their most simplistic to "stick" in the mind of the audience 
B)  conceptualize the visual support materials on paper before composing the digital versions 
C)  leave empty, uncluttered space surrounding important key visuals and text 
D)  use the photographers tool (the rule of thirds), compose visuals with real or imaginary cross-hairs that divide the visual field

Question 12

When the research presenter gives the primary premise but expects the audience to supply any missing knowledge (premises)in order to reach the researcher's conclusion,the presenter is using _____.

Accepted Answer

A)  ethos 
B)  kinesthetic learning 
C)  enthymeme 
D)  stories 
E)  testimony 
A)  ethos 
B)  kinesthetic learning 
C)  enthymeme 
D)  stories 
E)  testimony

Question 13

The basis of persuasion was defined by Aristotle with his three principles of proof.They are

Accepted Answer

A)  logos, pathos, and ethos 
B)  logos, enthymeme, and forensic 
C)  forensic, deliberative, and epideictic 
D)  dialectic, rhetoric, and ethos 
E)  none of the above 
A)  logos, pathos, and ethos 
B)  logos, enthymeme, and forensic 
C)  forensic, deliberative, and epideictic 
D)  dialectic, rhetoric, and ethos 
E)  none of the above

Question 14

According to recent research in molecular biology,the brain appears to be making choices according to a timing pattern influenced by genetics and environment.Once thought of as a "20-minute fatigue factor," it is now more reasonable to consider your audience will become bored in:

Accepted Answer

A)  5 minutes 
B)  10 minutes 
C)  15 minutes 
D)  20 minutes (no change) 
E)  25 minutes 
A)  5 minutes 
B)  10 minutes 
C)  15 minutes 
D)  20 minutes (no change) 
E)  25 minutes

Question 15

Regarding ethos,Aristotle states ____.

Accepted Answer

A)  without prior experience, presenters must borrow ethos by linking their methodology and procedures to credible sources with experience 
B)  that three things move us to belief apart from any proof: good sense, goodwill, and good moral character 
C)  the projection of credibility via emotional appeal is called ethos 
D)  the logical argument provides explicit support for ethos 
A)  without prior experience, presenters must borrow ethos by linking their methodology and procedures to credible sources with experience 
B)  that three things move us to belief apart from any proof: good sense, goodwill, and good moral character 
C)  the projection of credibility via emotional appeal is called ethos 
D)  the logical argument provides explicit support for ethos

Question 16

Which psychological principle that influences visualization is defined as: your audience's attention is drawn to large perceptible differences?

Accepted Answer

A)  Principle of discriminability 
B)  Principle of salience 
C)  Principle of informative changes 
D)  Principle of capacity limitations 
E)  Principle of appropriate knowledge 
A)  Principle of discriminability 
B)  Principle of salience 
C)  Principle of informative changes 
D)  Principle of capacity limitations 
E)  Principle of appropriate knowledge

Question 17

Which characteristic of a web-delivered presentation is NOT essential?

Accepted Answer

A)  Use of a Web-presentation platform. 
B)  A presenter who controls the remote delivery of visual aids to the audience's computer while speaking to the audience via computer or a controlled-access phone line. 
C)  Audience rapport affecting the logos of the presentation and the shorter period needed for planning. 
D)  Audience ability to ask questions and the ability of the presenter to respond to those questions. 
E)  An invited audience who participates via the Web from their office or a Web-equipped room. 
A)  Use of a Web-presentation platform. 
B)  A presenter who controls the remote delivery of visual aids to the audience's computer while speaking to the audience via computer or a controlled-access phone line. 
C)  Audience rapport affecting the logos of the presentation and the shorter period needed for planning. 
D)  Audience ability to ask questions and the ability of the presenter to respond to those questions. 
E)  An invited audience who participates via the Web from their office or a Web-equipped room.

Question 18

Four admonitions essential for oral research presentations-and presentations in general-include _____.

Accepted Answer

A)  avoid keeping your hands at your sides, being animated and lively, leaning forward, and slow speaking rates 
B)  use statistics, testimony, expert opinion, narration 
C)  be conscious of eye contact, gestures, body orientation, and paralanguage 
D)  develop your logical proof around facts, examples, specific instances, and pathos 
A)  avoid keeping your hands at your sides, being animated and lively, leaning forward, and slow speaking rates 
B)  use statistics, testimony, expert opinion, narration 
C)  be conscious of eye contact, gestures, body orientation, and paralanguage 
D)  develop your logical proof around facts, examples, specific instances, and pathos

Question 19

Photographic framing or creating a focal point for all visuals involves.

Accepted Answer

A)  use high contrast to quickly draw audience attention to the main point. 
B)  rule of thirds: the cross-hairs form nine cells with four intersecting crossing points which may be used to line up the image, creating a balanced, arresting visual. 
C)  reduce clutter and use only the information and visual techniques necessary to convey the data, idea, or conclusion. 
D)  conceptualize the visual support materials on paper before composing the digital versions. 
E)  the audience should be able to perceive meaning from the location of elements on the slide or handout. 
A)  use high contrast to quickly draw audience attention to the main point. 
B)  rule of thirds: the cross-hairs form nine cells with four intersecting crossing points which may be used to line up the image, creating a balanced, arresting visual. 
C)  reduce clutter and use only the information and visual techniques necessary to convey the data, idea, or conclusion. 
D)  conceptualize the visual support materials on paper before composing the digital versions. 
E)  the audience should be able to perceive meaning from the location of elements on the slide or handout.

Question 20

Which of the following principles related to contrast in visual design principles is TRUE?

Accepted Answer

A)  Low contrast, text to its background, should be used for text. 
B)  Busy or detailed backgrounds are visually engaging and thus enhance readability 
C)  Highlighting a number in a table of numbers enhances its contrast 
D)  Adding color to text when a colorful background or chart is used doesn't enhance contrast 
E)  None of the above. 
A)  Low contrast, text to its background, should be used for text. 
B)  Busy or detailed backgrounds are visually engaging and thus enhance readability 
C)  Highlighting a number in a table of numbers enhances its contrast 
D)  Adding color to text when a colorful background or chart is used doesn't enhance contrast 
E)  None of the above.

Exam 20: Presenting Insights and Findings: Oral Presentations

Which of the following is NOT TRUE about stories as supporting material?

Which of the following is TRUE about jargon and clutter in a presentation?

When making an oral research report,the speaker should ____.

The choice of visual aids is affected by ____.

Some research companies use templates that can be modified for specific oral research presentations.When multiple presentations are made to the same audience of managers using such a template approach,presentations ____.

The research literature on speech organization ____.

What are the three types of learners?

Sara decides to build audio sound clips of some participant's answers into her final oral research report.This is called _____,and it enhances the presentation's _____.

Which psychological principle influences visualization?

A general planning list for an oral research presentation should include answers to all but one of the following _____

The support material design principle of whitespace means that the presenter should ____.

When the research presenter gives the primary premise but expects the audience to supply any missing knowledge (premises)in order to reach the researcher's conclusion,the presenter is using _____.

The basis of persuasion was defined by Aristotle with his three principles of proof.They are

According to recent research in molecular biology,the brain appears to be making choices according to a timing pattern influenced by genetics and environment.Once thought of as a "20-minute fatigue factor," it is now more reasonable to consider your audience will become bored in:

Regarding ethos,Aristotle states ____.

Which psychological principle that influences visualization is defined as: your audience's attention is drawn to large perceptible differences?

Which characteristic of a web-delivered presentation is NOT essential?

Four admonitions essential for oral research presentations-and presentations in general-include _____.

Photographic framing or creating a focal point for all visuals involves.

Which of the following principles related to contrast in visual design principles is TRUE?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Sara decides to build audio sound clips of some participant's answers into her final oral research report.This is called _,and it enhances the presentation's _.