Question 1

A codebook generally contains all of the following information except _____.

Accepted Answer

A)  variable number 
B)  record number 
C)  code description 
D)  instructions for coding 
E)  variable name 
A)  variable number 
B)  record number 
C)  code description 
D)  instructions for coding 
E)  variable name

Question 2

The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.

Accepted Answer

A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic 
A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic

Question 3

Which data entry technique uses a software program to transfer printed text into a computer file for editing?

Accepted Answer

A)  Data mining 
B)  Optical character recognition (OCR) 
C)  Keyboarding 
D)  Transcripting 
E)  Voice recognition 
A)  Data mining 
B)  Optical character recognition (OCR) 
C)  Keyboarding 
D)  Transcripting 
E)  Voice recognition

Question 4

What type of data results from the vacation question?

Accepted Answer

A)  Interval 
B)  Nominal 
C)  Ordinal 
D)  Ratio 
A)  Interval 
B)  Nominal 
C)  Ordinal 
D)  Ratio

Question 5

Allison is editing a data record and finds that a response of 7 has been entered for a question that requests a response between 1 and 5.What should Allison do?

Accepted Answer

A)  Enter a response between 1 and 5 
B)  Enter a response of unknown 
C)  Enter a mode for the question 
D)  Enter a 3 as a neutral response 
E)  None of the above 
A)  Enter a response between 1 and 5 
B)  Enter a response of unknown 
C)  Enter a mode for the question 
D)  Enter a 3 as a neutral response 
E)  None of the above

Question 6

All of the following techniques are used in content analysis except _____.

Accepted Answer

A)  counting words 
B)  categorizing phrases 
C)  assessing the structure of expressions 
D)  triangulation 
E)  all of the above are used with content analysis 
A)  counting words 
B)  categorizing phrases 
C)  assessing the structure of expressions 
D)  triangulation 
E)  all of the above are used with content analysis

Question 7

What percentage of respondents is contacted typically during data validation?

Accepted Answer

A)  10% 
B)  15% 
C)  25% 
D)  33% 
E)  40% 
A)  10% 
B)  15% 
C)  25% 
D)  33% 
E)  40%

Question 8

Why might a data record suffer from missing data? Explain the techniques researchers may use to handle missing data during data analysis.

Accepted Answer

Missing data are information from a part

Question 9

In a content analysis of the PLAVIX advertisement,the words "adding" or "added" are used four times and the phrase "heart attack" is used five times.These are _____ units in our analysis.

Accepted Answer

A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic 
A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic

Question 10

Closed questions are favored over open-ended questions by researchers for all of the following reasons EXCEPT _____.

Accepted Answer

A)  ease of coding 
B)  ease of recording 
C)  ease of analysis 
D)  insight provided 
E)  efficiency 
A)  ease of coding 
B)  ease of recording 
C)  ease of analysis 
D)  insight provided 
E)  efficiency

Question 11

In the array provided,what is the median?

Accepted Answer

A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B 
A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B

Question 12

Which of the following groups of words indicates a series of words for which aliasing would be used in content analysis?

Accepted Answer

A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above 
A)  be, is, of, the 
B)  pretty, beautiful, attractive 
C)  search, searching, searches, searched 
D)  going, walking, running, flying 
E)  all of the above

Question 13

Which missing data technique is most appropriate when missing data are considered data missing completely at random (MCAR)?

Accepted Answer

A)  Pair-wise deletion 
B)  Replacement 
C)  Listwise deletion 
D)  Minimized deletion 
E)  Weighting 
A)  Pair-wise deletion 
B)  Replacement 
C)  Listwise deletion 
D)  Minimized deletion 
E)  Weighting

Question 14

The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.

Accepted Answer

A)  kurtosis 
B)  platykurtic 
C)  skewness 
D)  ku 
E)  mesokurtic 
A)  kurtosis 
B)  platykurtic 
C)  skewness 
D)  ku 
E)  mesokurtic

Question 15

You receive a call from your cell phone service provider with questions about your satisfaction of their service.You cell phone service provider automatically records your answers as you give them and software translates those answers into into a data record.You service provider is using ______ for data entry.

Accepted Answer

A)  Optical Mark Recognition 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above 
A)  Optical Mark Recognition 
B)  Optical Character Recognition 
C)  Field editing 
D)  Voice Recognition 
E)  None of the above

Question 16

The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.

Accepted Answer

A)  coding 
B)  data entry 
C)  data preparation 
D)  data measurement 
E)  quality control 
A)  coding 
B)  data entry 
C)  data preparation 
D)  data measurement 
E)  quality control

Question 17

What type of data results from the employment status question?

Accepted Answer

A)  Dichotomous 
B)  Nominal 
C)  Ordinal 
D)  Interval 
E)  Ratio 
A)  Dichotomous 
B)  Nominal 
C)  Ordinal 
D)  Interval 
E)  Ratio

Question 18

Which of the following can be determined using a frequency distribution?

Accepted Answer

A)  How close a sample comes to the null hypothesis 
B)  How does one variable, X, relate another variable, Y 
C)  Whether a systematic association exist between two variables 
D)  The shape of the variable's distribution 
E)  The systematic variance associated with the sample 
A)  How close a sample comes to the null hypothesis 
B)  How does one variable, X, relate another variable, Y 
C)  Whether a systematic association exist between two variables 
D)  The shape of the variable's distribution 
E)  The systematic variance associated with the sample

Question 19

In the array provided,what is the mean?

Accepted Answer

A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B 
A)  7 
B)  9 
C)  10 
D)  15 
E)  Both A and B

Question 20

Which of the following code descriptions is most appropriate for the employment status question?

Accepted Answer

A)  1 = not employed, 2 = employed part-time, 3 = employed full-time, 4 = full-time student, 5 = other, 9 = missing 
B)  1 = checked, 0 = not checked 
C)  1 = not employed, full-time student, 2 = employed full-time, 3 = employed part-time, full-time student, 4 = not employed, other, 5 = other 
D)  All of the above are correct 
E)  None of the above are correct 
A)  1 = not employed, 2 = employed part-time, 3 = employed full-time, 4 = full-time student, 5 = other, 9 = missing 
B)  1 = checked, 0 = not checked 
C)  1 = not employed, full-time student, 2 = employed full-time, 3 = employed part-time, full-time student, 4 = not employed, other, 5 = other 
D)  All of the above are correct 
E)  None of the above are correct

Exam 15: Data Preparation and Description

A codebook generally contains all of the following information except _____.

The broad topic of "protection" featured in the PLAVIX advertisement is a _____ unit.

Which data entry technique uses a software program to transfer printed text into a computer file for editing?

What type of data results from the vacation question?

Allison is editing a data record and finds that a response of 7 has been entered for a question that requests a response between 1 and 5.What should Allison do?

All of the following techniques are used in content analysis except _____.

What percentage of respondents is contacted typically during data validation?

Why might a data record suffer from missing data? Explain the techniques researchers may use to handle missing data during data analysis.

In a content analysis of the PLAVIX advertisement,the words "adding" or "added" are used four times and the phrase "heart attack" is used five times.These are _____ units in our analysis.

Closed questions are favored over open-ended questions by researchers for all of the following reasons EXCEPT _____.

In the array provided,what is the median?

Which of the following groups of words indicates a series of words for which aliasing would be used in content analysis?

Which missing data technique is most appropriate when missing data are considered data missing completely at random (MCAR)?

The measure of deviation from the mean such that cases stretch toward one tail or the other is called _____.

The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.

What type of data results from the employment status question?

Which of the following can be determined using a frequency distribution?

In the array provided,what is the mean?

Which of the following code descriptions is most appropriate for the employment status question?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters