Question 1

In the example,which of the following characteristics of coding rules did the researcher fail to address adequately?

Accepted Answer

A)  Appropriate categories 
B)  Exhaustive options 
C)  Mutual exclusivity 
D)  Single dimension 
E)  Closed-ended 
A)  Appropriate categories 
B)  Exhaustive options 
C)  Mutual exclusivity 
D)  Single dimension 
E)  Closed-ended

Question 2

All of the following activities EXCEPT _____ are included in the data preparation process.

Accepted Answer

A)  editing 
B)  coding 
C)  data entry 
D)  analyzing frequency distributions 
E)  evaluating reliability estimates 
A)  editing 
B)  coding 
C)  data entry 
D)  analyzing frequency distributions 
E)  evaluating reliability estimates

Question 3

In a standard normal distribution,the mean is _____ and the standard deviation is _____.

Accepted Answer

A)  0; 1 
B)  5; 1 
C)  3; 1 
D)  1; 5 
E)  it varies based on the sample 
A)  0; 1 
B)  5; 1 
C)  3; 1 
D)  1; 5 
E)  it varies based on the sample

Question 4

Which of the following shapes best represents a normal distribution as it is depicted graphically?

Accepted Answer

A)  Square 
B)  Bell 
C)  Triangle 
D)  Star 
E)  Hat 
A)  Square 
B)  Bell 
C)  Triangle 
D)  Star 
E)  Hat

Question 5

For the vacation survey,how many variables would be represented in the codebook with this question?

Accepted Answer

A)  1 
B)  2 
C)  3 
D)  4 
E)  6 
A)  1 
B)  2 
C)  3 
D)  4 
E)  6

Question 6

Which of the following code descriptions is most appropriate for coding responses to the vacation survey?

Accepted Answer

A)  1 = beach, 2 = spa, 3 = adventure, 4 = big city, 5 = foreign travel, 6 = cruise 
B)  1 = beach only, 2 = beach and spa, 3 = beach, spa, and adventure, 4 = beach, spa, adventure, and big city, 5 = beach, spa, adventure, big city, and foreign travel, 6 = all of the above 
C)  1 = one item checked, 2 = two items checked, 3 = three items checked, 4 = four items checked, 5 = five items checked, 6 = six items checked 
D)  1 = yes, 0 = no for each variable 
E)  None of the above 
A)  1 = beach, 2 = spa, 3 = adventure, 4 = big city, 5 = foreign travel, 6 = cruise 
B)  1 = beach only, 2 = beach and spa, 3 = beach, spa, and adventure, 4 = beach, spa, adventure, and big city, 5 = beach, spa, adventure, big city, and foreign travel, 6 = all of the above 
C)  1 = one item checked, 2 = two items checked, 3 = three items checked, 4 = four items checked, 5 = five items checked, 6 = six items checked 
D)  1 = yes, 0 = no for each variable 
E)  None of the above

Question 7

In the PLAVIX advertisement,the claim that adding PLAVIX to aspirin helps raise a person's protection against future heart attack is a _____ unit,because it makes an assertion about the benefits of aspirin alone.

Accepted Answer

A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic 
A)  syntactical 
B)  referential 
C)  propositional 
D)  thematic 
E)  semiotic

Question 8

The median is an appropriate measure of central tendency for _____ data.

Accepted Answer

A)  interval 
B)  ratio 
C)  ordinal 
D)  nominal 
E)  all of the above 
A)  interval 
B)  ratio 
C)  ordinal 
D)  nominal 
E)  all of the above

Question 9

Field editing is necessary to _____.

Accepted Answer

A)  send data back to the analysis team each day 
B)  elaborate on abbreviations commonly used during field work 
C)  validate that interviews took place 
D)  screen for qualified respondents 
E)  all of the above 
A)  send data back to the analysis team each day 
B)  elaborate on abbreviations commonly used during field work 
C)  validate that interviews took place 
D)  screen for qualified respondents 
E)  all of the above

Question 10

Which of the following statements is not true of the mode?

Accepted Answer

A)  The mode is the most frequently occurring value 
B)  There may be more than one mode in a distribution 
C)  Distributions may not be multimodal 
D)  Some distributions have no mode 
E)  The mode is most appropriate for nominal data 
A)  The mode is the most frequently occurring value 
B)  There may be more than one mode in a distribution 
C)  Distributions may not be multimodal 
D)  Some distributions have no mode 
E)  The mode is most appropriate for nominal data

Question 11

What are the four rules that guide the coding and categorization of a data record? Explain why each one is important for researchers.

Accepted Answer

The four rules are that the categories w

Question 12

In the example,employment levels and student status are both included as response options.This indicates that the requirement for categories to be _____ may be in violation.

Accepted Answer

A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric 
A)  appropriate 
B)  exhaustive 
C)  mutually exclusive 
D)  of a single dimension 
E)  numeric

Question 13

A collection of data organized for computerized retrieval is called a _____.

Accepted Answer

A)  data mine 
B)  data field 
C)  database 
D)  data code 
E)  computer recognition retrieval system 
A)  data mine 
B)  data field 
C)  database 
D)  data code 
E)  computer recognition retrieval system

Question 14

Which number below is frequently used to code missing responses?

Accepted Answer

A)  0 
B)  9 
C)  11 
D)  100 
E)  Missing responses are not coded 
A)  0 
B)  9 
C)  11 
D)  100 
E)  Missing responses are not coded

Question 15

_____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.

Accepted Answer

A)  Editing 
B)  Data entry 
C)  Coding 
D)  Measurement 
E)  Operationalization 
A)  Editing 
B)  Data entry 
C)  Coding 
D)  Measurement 
E)  Operationalization

Question 16

A _____ is equal to the observation minus the mean.

Accepted Answer

A)  standard deviation 
B)  deviation score 
C)  range 
D)  mode 
E)  quartile 
A)  standard deviation 
B)  deviation score 
C)  range 
D)  mode 
E)  quartile

Question 17

What is the range for the array provided?

Accepted Answer

A)  5 
B)  7 
C)  9 
D)  10 
E)  16 
A)  5 
B)  7 
C)  9 
D)  10 
E)  16

Question 18

Which of the following guidelines must be followed in the development and use of coding rules?

Accepted Answer

A)  Categories within a single variable must be appropriate 
B)  Categories within a single variable must be exhaustive 
C)  Categories within a single variable must be mutually exclusive 
D)  Categories must be derived from one classification principles 
E)  All of the above 
A)  Categories within a single variable must be appropriate 
B)  Categories within a single variable must be exhaustive 
C)  Categories within a single variable must be mutually exclusive 
D)  Categories must be derived from one classification principles 
E)  All of the above

Exam 15: Data Preparation and Description

In the example,which of the following characteristics of coding rules did the researcher fail to address adequately?

All of the following activities EXCEPT _____ are included in the data preparation process.

In a standard normal distribution,the mean is _____ and the standard deviation is _____.

Which of the following shapes best represents a normal distribution as it is depicted graphically?

For the vacation survey,how many variables would be represented in the codebook with this question?

Which of the following code descriptions is most appropriate for coding responses to the vacation survey?

In the PLAVIX advertisement,the claim that adding PLAVIX to aspirin helps raise a person's protection against future heart attack is a _____ unit,because it makes an assertion about the benefits of aspirin alone.

The median is an appropriate measure of central tendency for _____ data.

Field editing is necessary to _____.

Which of the following statements is not true of the mode?

What are the four rules that guide the coding and categorization of a data record? Explain why each one is important for researchers.

In the example,employment levels and student status are both included as response options.This indicates that the requirement for categories to be _____ may be in violation.

A collection of data organized for computerized retrieval is called a _____.

Which number below is frequently used to code missing responses?

_____ involves assigning numbers or other symbols to answers so that the responses can be grouped into a limited number of categories.

A _____ is equal to the observation minus the mean.

What is the range for the array provided?

Which of the following guidelines must be followed in the development and use of coding rules?

Research in Business

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

In a standard normal distribution,the mean is _ and the standard deviation is _.