Exam 3: Thinking Like a Researcher
Exam 1: Research in Business50 Questions
Exam 2: Ethics in Business Research52 Questions
Exam 3: Thinking Like a Researcher58 Questions
Exam 4: The Research Process: an Overview52 Questions
Exam 5: Clarifying the Research Question Through Secondary Data and Exploration54 Questions
Exam 6: Research Design: An Overview58 Questions
Exam 7: Qualitative Research61 Questions
Exam 8: Observation Studies61 Questions
Exam 9: Experiments57 Questions
Exam 10: Surveys57 Questions
Exam 11: Measurement54 Questions
Exam 12: Measurement Scales60 Questions
Exam 13: Questionnaires and Instruments61 Questions
Exam 14: Sampling55 Questions
Exam 15: Data Preparation and Description58 Questions
Exam 16: Exploring,Displaying,and Examining Data56 Questions
Exam 17: Hypothesis Testing56 Questions
Exam 18: Measures of Association58 Questions
Exam 19: Presenting Insights and Findings: Written Reports52 Questions
Exam 20: Presenting Insights and Findings: Oral Presentations66 Questions
Exam 21: Appendix 1A: How the Industry Works9 Questions
Exam 22: Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches12 Questions
Exam 23: Appendix 9B: Test Markets2 Questions
Exam 24: Appendix: Multivariate Supplement62 Questions
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Variables that are included because they are believed to have a significant contributory or contingent effect on the IV-DV relationship are called _____ variables.
(Multiple Choice)
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Which of the following is another term for dependent variable?
(Multiple Choice)
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Jason is using the demographic variables of highest level of educational attainment (high school graduate,some college,college graduate,graduate school)and ethnicity (Asian,African-American,Caucasian,Hispanic,other)to describe survey respondents.Both are examples of _____ variables.
(Multiple Choice)
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A _____ is an image or abstract idea specifically invented for a given research and/or theory-building purpose.
(Multiple Choice)
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_____ is said to denote observations and propositions based on sensory experience and/or derived from such experience by methods of inductive logic.
(Multiple Choice)
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Consider the following example: "Retail sales increases in the 2005 holiday season were below projections.Sales were disappointing because consumers were not confident about economic growth." This is an example of a(n)_____.
(Multiple Choice)
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Which term listed below refers to a representation of a system constructed to study some aspect of that system or the system as a whole?
(Multiple Choice)
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_____ variables product data that fit into three or more categories with specific assigned values.
(Multiple Choice)
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A customer is defined as a patron and a patron is defined as a client of an establishment.This is an example of a(n)_____.
(Multiple Choice)
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The role of a model is to _____ while a theory's role is to _____.
(Multiple Choice)
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Potato chip sales vary directly with the level of television viewing.This is an example of a _____.
(Multiple Choice)
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Recently,several studies have sought to measure the extent of binge drinking among college students.Explain the meaning of an operational definition and develop a good operational definition for binge drinking.
(Essay)
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Which term below refers to an event,act,characteristic,trait,or attribute that can be measured and to which we assign categorical values?
(Multiple Choice)
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Which of the following is NOT a condition of sound reasoning?
(Multiple Choice)
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A _____ is a set of systematically interrelated concepts,definitions,and propositions that are advanced to explain or predict phenomena.
(Multiple Choice)
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