Exam 3: Thinking Like a Researcher
Exam 1: Research in Business50 Questions
Exam 2: Ethics in Business Research52 Questions
Exam 3: Thinking Like a Researcher58 Questions
Exam 4: The Research Process: an Overview52 Questions
Exam 5: Clarifying the Research Question Through Secondary Data and Exploration54 Questions
Exam 6: Research Design: An Overview58 Questions
Exam 7: Qualitative Research61 Questions
Exam 8: Observation Studies61 Questions
Exam 9: Experiments57 Questions
Exam 10: Surveys57 Questions
Exam 11: Measurement54 Questions
Exam 12: Measurement Scales60 Questions
Exam 13: Questionnaires and Instruments61 Questions
Exam 14: Sampling55 Questions
Exam 15: Data Preparation and Description58 Questions
Exam 16: Exploring,Displaying,and Examining Data56 Questions
Exam 17: Hypothesis Testing56 Questions
Exam 18: Measures of Association58 Questions
Exam 19: Presenting Insights and Findings: Written Reports52 Questions
Exam 20: Presenting Insights and Findings: Oral Presentations66 Questions
Exam 21: Appendix 1A: How the Industry Works9 Questions
Exam 22: Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches12 Questions
Exam 23: Appendix 9B: Test Markets2 Questions
Exam 24: Appendix: Multivariate Supplement62 Questions
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Which variable listed below is the variable manipulated by the researcher,thereby causing an effect on another variable?
(Multiple Choice)
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An increase in hours of television viewing leads to increases in the sales of snack foods.This is an example of a _____.
(Multiple Choice)
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Which form of argument presents a conclusion based on reasons or proof?
(Multiple Choice)
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What are the basic foundations of scientific attitude and why are these so important to a business researcher?
(Essay)
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Which of the following is another term for independent variable?
(Multiple Choice)
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Recently,several states have passed "no texting while driving" laws,believing that texting is a major influence in the increase in traffic accidents,especially among younger drivers.Explain the meaning of an operational definition and develop a good operational definition for "texting while driving." Identify the omissions that would weaken your definition.
(Essay)
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Abstract concepts such as personality,need for variety,and materialism are often called _____.
(Multiple Choice)
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Which variable listed below is the variable measured,predicted,or otherwise monitored and expected to be affected by manipulation of another variable?
(Multiple Choice)
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James is entering data on client gender.Because the values entered reflect male or female,this variable is _____.
(Multiple Choice)
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Rachel is interested in learning the effect of using a celebrity endorsement on sales.The presence or absence of a celebrity endorsement is the _____ variable.
(Multiple Choice)
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Which term below refers to a bundle of meanings or characteristics associated with certain concrete,unambiguous events,objects,conditions,or situations?
(Multiple Choice)
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_____ is the process by which we test whether a hypothesis is capable of explaining the fact.
(Multiple Choice)
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To be categorized as a customer,an individual must have a history of shopping at the establishment at least twice prior to the start of the study with expenditures of more than $10.This is an example of a(n)_____.
(Multiple Choice)
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Variables that may take on values within a given range,or an infinite set are called _____ variables.
(Multiple Choice)
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Which term below refers to a construct that is presumed to exist,but can only be inferred from data?
(Multiple Choice)
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Bill often feels insecure about how others view him.To increase his feelings of self-esteem,Bill often buys expensive,luxury items.Self-esteem is an example of a _____.
(Multiple Choice)
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_____ is a form of argument that purports to be conclusive - the conclusion must necessarily follow from the reasons given.
(Multiple Choice)
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In the Southeast,the potato chip market share held by the Lays brand is 46%.This is an example of a(n)_____.
(Multiple Choice)
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Which of the following is NOT one of the conditions necessary for a hypothesis to be considered strong?
(Multiple Choice)
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Which of the following is a requirement for a deduction to be considered correct?
(Multiple Choice)
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