Question 1

Research has been increasing in business decision making because:

Accepted Answer

A)  Management decisions are easier. 
B)  Technology is less accessible. 
C)  ROI measures have never been more important. 
D)  Managers are well schooled in business analytics 
E)  None of the above. 
A)  Management decisions are easier. 
B)  Technology is less accessible. 
C)  ROI measures have never been more important. 
D)  Managers are well schooled in business analytics 
E)  None of the above.

Question 2

Following Twitter posts during a trial to assess public opinion is an example of ____ data.

Accepted Answer

A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above 
A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above

Question 3

Recording data from a candidate's job interview is an example of __________ data.

Accepted Answer

A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above 
A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above

Question 4

A business intelligence system (BIS)in conjunction with business research often has the task of:

Accepted Answer

A)  Create an platform for surveillance of corporate competitors. 
B)  Discovering opportunities that influence strategic decisions. 
C)  Generate numerous elements of data organized for retrieval. 
D)  Relying heavily on those methodologies that proved themselves in the last several decades of the 20th century-surveys and focus groups. 
E)  None of the above. 
A)  Create an platform for surveillance of corporate competitors. 
B)  Discovering opportunities that influence strategic decisions. 
C)  Generate numerous elements of data organized for retrieval. 
D)  Relying heavily on those methodologies that proved themselves in the last several decades of the 20th century-surveys and focus groups. 
E)  None of the above.

Question 5

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Accepted Answer

A)  Reporting studies 
B)  Explanation studies 
C)  Description studies 
D)  Prediction studies 
E)  Observation studies 
A)  Reporting studies 
B)  Explanation studies 
C)  Description studies 
D)  Prediction studies 
E)  Observation studies

Question 6

Are any of the following NOT a good reason for managers to be well grounded in basic research?

Accepted Answer

A)  Do research for themselves. 
B)  Make competent decisions on whether to make or 'buy' research from researchers outside the firm. 
C)  Define their own needs and form researchable questions for the specialist. 
D)  Judge the logic of a research approach. 
E)  All are good reasons. 
A)  Do research for themselves. 
B)  Make competent decisions on whether to make or 'buy' research from researchers outside the firm. 
C)  Define their own needs and form researchable questions for the specialist. 
D)  Judge the logic of a research approach. 
E)  All are good reasons.

Question 7

The main purpose of a(n)_____ is to share company information and computing resources among internal audiences.

Accepted Answer

A)  decision support system 
B)  intranet 
C)  extranet 
D)  internet 
E)  data warehouse 
A)  decision support system 
B)  intranet 
C)  extranet 
D)  internet 
E)  data warehouse

Question 8

What type of research do trade associations generally conduct?

Accepted Answer

A)  Basic research 
B)  Practical research 
C)  Applied research 
D)  Ad hoc research 
E)  All of the above 
A)  Basic research 
B)  Practical research 
C)  Applied research 
D)  Ad hoc research 
E)  All of the above

Question 9

Which of the following is NOT a required characteristic of good research?

Accepted Answer

A)  Clearly defined purpose 
B)  Detailed research process 
C)  Focused on theory 
D)  Thorough research design 
E)  Recognition of limitations 
A)  Clearly defined purpose 
B)  Detailed research process 
C)  Focused on theory 
D)  Thorough research design 
E)  Recognition of limitations

Question 10

Visionary decision makers tend to base business decisions on _____.

Accepted Answer

A)  proprietary business research 
B)  instinct 
C)  secondary data 
D)  past experience 
E)  all of the above 
A)  proprietary business research 
B)  instinct 
C)  secondary data 
D)  past experience 
E)  all of the above

Question 11

Following a customer's click-through patterns when they access the internet is an example of __________ data.

Accepted Answer

A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  B and C above 
A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  B and C above

Question 12

What is the difference between applied research and basic research?

Accepted Answer

Applied research is research that has a

Question 13

Intuitive decision makers tend to base business decisions on _____.

Accepted Answer

A)  business research 
B)  secondary data 
C)  primary data 
D)  proprietary research 
E)  all of the above 
A)  business research 
B)  secondary data 
C)  primary data 
D)  proprietary research 
E)  all of the above

Question 14

Control in business research is the ability of the researcher to ...

Accepted Answer

A)  Explain the outcome of a research study. 
B)  Control question order in a descriptive study. 
C)  Replicate a scenario and dictate a particular outcome. 
D)  Determine the management dilemma. 
E)  Determine the right sample. 
A)  Explain the outcome of a research study. 
B)  Control question order in a descriptive study. 
C)  Replicate a scenario and dictate a particular outcome. 
D)  Determine the management dilemma. 
E)  Determine the right sample.

Question 15

Which of the following is NOT included in the statement of the decision problem?

Accepted Answer

A)  Scope 
B)  Limitations 
C)  Precise meaning of all terms 
D)  Desired procedures 
E)  Organizational symptoms 
A)  Scope 
B)  Limitations 
C)  Precise meaning of all terms 
D)  Desired procedures 
E)  Organizational symptoms

Question 16

Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers.Northwest Airlines utilized _____ to identify these customers.

Accepted Answer

A)  computer programming 
B)  data warehousing 
C)  customer relationships management 
D)  data mining 
E)  intervention 
A)  computer programming 
B)  data warehousing 
C)  customer relationships management 
D)  data mining 
E)  intervention

Question 17

The procedures used in the research are specified in the _____ section of a research report.

Accepted Answer

A)  problem statement 
B)  research design 
C)  limitations 
D)  findings 
E)  conclusions 
A)  problem statement 
B)  research design 
C)  limitations 
D)  findings 
E)  conclusions

Question 18

Which of the following considerations is not a potential ethical dilemma for a researcher?

Accepted Answer

A)  Psychological harm to respondents 
B)  Physical harm to respondents 
C)  Omission of significant procedural details in the research process 
D)  Invasion of privacy 
E)  Exploitation of respondents 
A)  Psychological harm to respondents 
B)  Physical harm to respondents 
C)  Omission of significant procedural details in the research process 
D)  Invasion of privacy 
E)  Exploitation of respondents

Question 19

The acronym,RFP,stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.

Accepted Answer

A)  request for proposal 
B)  recency frequency population 
C)  research firm proposal 
D)  recognition of problem 
E)  recently formed protocols 
A)  request for proposal 
B)  recency frequency population 
C)  research firm proposal 
D)  recognition of problem 
E)  recently formed protocols

Question 20

What characteristics of research are associated with the standards of the scientific method?

Accepted Answer

Exhibit 1-8 lists several characteristic

Exam 1: Research in Business

Research has been increasing in business decision making because:

Following Twitter posts during a trial to assess public opinion is an example of ____ data.

Recording data from a candidate's job interview is an example of __________ data.

A business intelligence system (BIS)in conjunction with business research often has the task of:

Which of the following types of research is conducted to evaluate specific courses of action or forecast current or future values?

Are any of the following NOT a good reason for managers to be well grounded in basic research?

The main purpose of a(n)_____ is to share company information and computing resources among internal audiences.

What type of research do trade associations generally conduct?

Which of the following is NOT a required characteristic of good research?

Visionary decision makers tend to base business decisions on _____.

Following a customer's click-through patterns when they access the internet is an example of __________ data.

What is the difference between applied research and basic research?

Intuitive decision makers tend to base business decisions on _____.

Control in business research is the ability of the researcher to ...

Which of the following is NOT included in the statement of the decision problem?

The procedures used in the research are specified in the _____ section of a research report.

Which of the following considerations is not a potential ethical dilemma for a researcher?

The acronym,RFP,stands for _____ and refers to the document used to invite research firms to propose ideas for addressing the research needs of the organization.

What characteristics of research are associated with the standards of the scientific method?

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters