Question 1

For the limitations of a study to be revealed appropriately,the researcher should _____.

Accepted Answer

A)  compare the desired procedure with the actual procedure 
B)  compare the desired sample with the actual sample 
C)  ensure that the recommendations do not exceed the scope of the study 
D)  address the time restraints imposed on the study 
E)  both A and B 
A)  compare the desired procedure with the actual procedure 
B)  compare the desired sample with the actual sample 
C)  ensure that the recommendations do not exceed the scope of the study 
D)  address the time restraints imposed on the study 
E)  both A and B

Question 2

The definition of business research excludes which of the following:

Accepted Answer

A)  Systematic inquiry. 
B)  Developing a plan to acquire information. 
C)  Guiding management decision making. 
D)  Process for disseminating insights. 
E)  Implementing recommendations. 
A)  Systematic inquiry. 
B)  Developing a plan to acquire information. 
C)  Guiding management decision making. 
D)  Process for disseminating insights. 
E)  Implementing recommendations.

Question 3

Tracking warehouse and shipping manifests is an example of ____ data.

Accepted Answer

A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above 
A)  Transactional 
B)  Observational 
C)  Conversational 
D)  Internet Analytics 
E)  None of the above

Question 4

An estimate of next year's market share is an example of what type of research?

Accepted Answer

A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Longitudinal 
A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Longitudinal

Question 5

Recordings of public proceedings,speeches by elected officials,and information on agency web sites are all examples of business intelligence available from _____ sources.

Accepted Answer

A)  competitive 
B)  cultural 
C)  government 
D)  demographic 
E)  technological 
A)  competitive 
B)  cultural 
C)  government 
D)  demographic 
E)  technological

Question 6

A predictive study showed that a company would gain a 10% market share if it reduced its product price by $5.The study assumed competitors would keep the prices of their products unchanged.

Accepted Answer

A)  This study can be used in all situations. 
B)  The company should reduce its product price by $5. 
C)  As the company cannot control the price decisions of its competitors so the study is not very useful. 
D)  A new study focusing on a smaller number of variables is required. 
E)  Market fluctuations make this study important for prediction. 
A)  This study can be used in all situations. 
B)  The company should reduce its product price by $5. 
C)  As the company cannot control the price decisions of its competitors so the study is not very useful. 
D)  A new study focusing on a smaller number of variables is required. 
E)  Market fluctuations make this study important for prediction.

Question 7

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

Accepted Answer

A)  Scientific management 
B)  Total quality management 
C)  Scientific method 
D)  Theoretical research 
E)  Applied research 
A)  Scientific management 
B)  Total quality management 
C)  Scientific method 
D)  Theoretical research 
E)  Applied research

Question 8

Data was analyzed and it showed that: a salesperson's performance is directly and positively related to the salesperson's level of education.This is an example of what type of research?

Accepted Answer

A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Experimental 
A)  Descriptive 
B)  Reporting 
C)  Predictive 
D)  Explanatory 
E)  Experimental

Question 9

The goal of the research design is to maximize the _____ of the results.

Accepted Answer

A)  objectivity 
B)  subjectivity 
C)  profitability 
D)  morality 
E)  reportability 
A)  objectivity 
B)  subjectivity 
C)  profitability 
D)  morality 
E)  reportability

Question 10

Sometimes business research may be unnecessary.Explain when this could occur.

Accepted Answer

Business research may be unnecessary in

For the limitations of a study to be revealed appropriately,the researcher should _____.

The definition of business research excludes which of the following:

Tracking warehouse and shipping manifests is an example of ____ data.

An estimate of next year's market share is an example of what type of research?

Recordings of public proceedings,speeches by elected officials,and information on agency web sites are all examples of business intelligence available from _____ sources.

A predictive study showed that a company would gain a 10% market share if it reduced its product price by $5.The study assumed competitors would keep the prices of their products unchanged.

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

Data was analyzed and it showed that: a salesperson's performance is directly and positively related to the salesperson's level of education.This is an example of what type of research?

The goal of the research design is to maximize the _____ of the results.

Sometimes business research may be unnecessary.Explain when this could occur.

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters

Exam 1: Research in Business

For the limitations of a study to be revealed appropriately,the researcher should _____.

The definition of business research excludes which of the following:

Tracking warehouse and shipping manifests is an example of ____ data.

An estimate of next year's market share is an example of what type of research?

Recordings of public proceedings,speeches by elected officials,and information on agency web sites are all examples of business intelligence available from _____ sources.

A predictive study showed that a company would gain a 10% market share if it reduced its product price by $5.The study assumed competitors would keep the prices of their products unchanged.

Which term refers to procedures for generating replicable research that are systematic and empirically-based?

Data was analyzed and it showed that: a salesperson's performance is directly and positively related to the salesperson's level of education.This is an example of what type of research?

The goal of the research design is to maximize the _____ of the results.

Sometimes business research may be unnecessary.Explain when this could occur.

Ethics in Business Research

Thinking Like a Researcher

The Research Process: an Overview

Clarifying the Research Question Through Secondary Data and Exploration

Research Design: An Overview

Qualitative Research

Observation Studies

Experiments

Surveys

Measurement

Measurement Scales

Questionnaires and Instruments

Sampling

Data Preparation and Description

Exploring,Displaying,and Examining Data

Hypothesis Testing

Measures of Association

Presenting Insights and Findings: Written Reports

Presenting Insights and Findings: Oral Presentations

Appendix 1A: How the Industry Works

Appendix 5A and 5B: Bibliographic Database Searchers and Advanced Searches

Appendix 9B: Test Markets

Appendix: Multivariate Supplement

Filters