Question 1

Speed or __________ is often vital in introducing a new product.

Accepted Answer

A)  perpendicular development 
B)  time to market 
C)  red tape cutting 
D)  fast concepting 
E)  delivery expediting 
A)  perpendicular development 
B)  time to market 
C)  red tape cutting 
D)  fast concepting 
E)  delivery expediting

Question 2

Because services depend on the people who provide them,the quality of a service is often

Accepted Answer

A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  tied to a product. 
E)  independent of the quality delivered. 
A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  tied to a product. 
E)  independent of the quality delivered.

Question 3

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A)  off-peak pricing. 
B)  idle production capacity. 
C)  static demand. 
D)  capacity management. 
E)  excess inventory. 
A)  off-peak pricing. 
B)  idle production capacity. 
C)  static demand. 
D)  capacity management. 
E)  excess inventory.

Question 4

Simulated test markets (STMs)are often run in shopping malls where consumers are

Accepted Answer

A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes. 
A)  asked how much a person is willing to pay for an unfamiliar item. 
B)  asked whether they saw the firm's advertising campaign. 
C)  questioned about how often they are likely to shop in that particular location. 
D)  asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product. 
E)  shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes.

Question 5

With respect to distribution,convenience products are available

Accepted Answer

A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  only online from the manufacturer. 
D)  only at convenience stores. 
E)  on a widespread basis at many outlets. 
A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  only online from the manufacturer. 
D)  only at convenience stores. 
E)  on a widespread basis at many outlets.

Question 6

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  development 
E)  new-product strategy development

Question 7

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Accepted Answer

A)  for the first six months that it was regularly available at a variety of grocery stores. 
B)  until a competitor such as Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience. 
A)  for the first six months that it was regularly available at a variety of grocery stores. 
B)  until a competitor such as Ragu had issued a similar product targeted to the same market. 
C)  as long it retained these exact product characteristics. 
D)  if it was functionally the same as its salsa sauce. 
E)  until its advertising had been seen by every member of its target audience.

Question 8

Industrial services are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 9

What is idea generation in the new-product development process?
 From where do forward-thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 10

Commercialization is the stage in the new-product process

Accepted Answer

A)  at which the product is positioned and launched in full-scale production and sales. 
B)  during which the firm performs its final evaluations of the new product. 
C)  when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D)  when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E)  at which the product generates the greatest sales and profits. 
A)  at which the product is positioned and launched in full-scale production and sales. 
B)  during which the firm performs its final evaluations of the new product. 
C)  when second-year sales forecasts are compared to actual first-year sales figures using a marketing dashboard. 
D)  when advertising campaigns are evaluated using Starch scores to identify brand awareness. 
E)  at which the product generates the greatest sales and profits.

Question 11

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)  specialty product 
B)  unsought product 
C)  discretionary product 
D)  shopping product 
E)  convenience product 
A)  specialty product 
B)  unsought product 
C)  discretionary product 
D)  shopping product 
E)  convenience product

Question 12

With respect to distribution,shopping products are available

Accepted Answer

A)  by special order from the manufacturer only. 
B)  at an extremely small number of outlets. 
C)  at relatively few outlets. 
D)  at a large number of selective outlets. 
E)  on a widespread basis at many outlets. 
A)  by special order from the manufacturer only. 
B)  at an extremely small number of outlets. 
C)  at relatively few outlets. 
D)  at a large number of selective outlets. 
E)  on a widespread basis at many outlets.

Question 13

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

Accepted Answer

A)  protocols 
B)  failure fees 
C)  slotting fees 
D)  cannibalism 
E)  market testing 
A)  protocols 
B)  failure fees 
C)  slotting fees 
D)  cannibalism 
E)  market testing

Question 14

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Accepted Answer

A)  a utility bundle. 
B)  a product. 
C)  a service. 
D)  an idea. 
E)  merchandise. 
A)  a utility bundle. 
B)  a product. 
C)  a service. 
D)  an idea. 
E)  merchandise.

Question 15

IDEO is a company that

Accepted Answer

A)  creates innovative promotional programs for its clients' new products. 
B)  developed the formal Stage-Gate process to commercialize new products for its clients. 
C)  uses "design thinking" to develop new products for other organizations. 
D)  rates new products like Consumer Reports. 
E)  runs patent searches for companies that don't have an internal legal department. 
A)  creates innovative promotional programs for its clients' new products. 
B)  developed the formal Stage-Gate process to commercialize new products for its clients. 
C)  uses "design thinking" to develop new products for other organizations. 
D)  rates new products like Consumer Reports. 
E)  runs patent searches for companies that don't have an internal legal department.

Question 16

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Accepted Answer

A)  service encounter inquiry. 
B)  customer profile analysis. 
C)  gap analysis. 
D)  customer contact audit. 
E)  service audit. 
A)  service encounter inquiry. 
B)  customer profile analysis. 
C)  gap analysis. 
D)  customer contact audit. 
E)  service audit.

Question 17

Marketing Dashboard Map  
-In the Marketing Dashboard Map,the annual growth rate in each state is shown.There are 11 "good" states (CA,NV,AZ,NM,CO,TX,LA,MN,IL,GA,and FL)and 15 "bad" states,meaning very poor states (ID,UT,NE,IA,OH,WV,NC,PA,MD,NJ,CT,RI,VT,NH,and ME).If you were a marketing manager faced with this dashboard,which of the following would be the best action?

Accepted Answer

A)  focus on the shortfalls in Idaho and Utah 
B)  revise the relevant goals for both the East and West Coast 
C)  conduct additional market research in the Southern United States 
D)  examine your distribution system in the Northeastern United States 
E)  change the marketing metric being used to evaluate the states individually 
A)  focus on the shortfalls in Idaho and Utah 
B)  revise the relevant goals for both the East and West Coast 
C)  conduct additional market research in the Southern United States 
D)  examine your distribution system in the Northeastern United States 
E)  change the marketing metric being used to evaluate the states individually

Question 18

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)  Secret antiperspirant 
B)  Fuji disposable camera 
C)  BP gasoline 
D)  Marchesa wedding gown 
E)  Sony HDTV 
A)  Secret antiperspirant 
B)  Fuji disposable camera 
C)  BP gasoline 
D)  Marchesa wedding gown 
E)  Sony HDTV

Question 19

Food products and fuel would be classified as

Accepted Answer

A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods. 
A)  services. 
B)  perishable goods. 
C)  durable goods. 
D)  nondurable goods. 
E)  disposable goods.

Question 20

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Accepted Answer

A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation 
A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation

Speed or __________ is often vital in introducing a new product.

Because services depend on the people who provide them,the quality of a service is often

A situation that occurs when a service provider is available but there is no demand is referred to as

Simulated test markets (STMs)are often run in shopping malls where consumers are

With respect to distribution,convenience products are available

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Industrial services are support products that include items such as

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Commercialization is the stage in the new-product process

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

With respect to distribution,shopping products are available

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

IDEO is a company that

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Food products and fuel would be classified as

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Speed or __________ is often vital in introducing a new product.

Because services depend on the people who provide them,the quality of a service is often

A situation that occurs when a service provider is available but there is no demand is referred to as

Simulated test markets (STMs)are often run in shopping malls where consumers are

With respect to distribution,convenience products are available

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Prego introduced a Pasta Bake Sauce,which called for uncooked pasta blended with pasta,sauce,meat,and cheese in a casserole.Legally,this product should only be labeled as new

Industrial services are support products that include items such as

What is idea generation in the new-product development process? From where do forward-thinking marketers get their ideas?

Commercialization is the stage in the new-product process

You decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test-drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

With respect to distribution,shopping products are available

During the business analysis stage of the new product development process,GoPro considers the likelihood of ________,especially when introducing new,less expensive products like Hero Session that may hurt existing product sales.

A good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

IDEO is a company that

Some restaurants ask consumers to evaluate their experience and comment on their expectations on a short questionnaire when they pay their bill.This would be a method of performing a

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Food products and fuel would be classified as

During which stage of the new product development process does GoPro analyze a new product's potential lifecycle,including time to break even and time for potential responses by competitors?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters