Question 1

Test marketing involves offering a product for sale

Accepted Answer

A)  to a random sample of people in the top 10 U.S. cities. 
B)  in as broad a geographic region as possible. 
C)  to consumers that are representative of the target market. 
D)  on a limited basis in a defined area. 
E)  only on certain days of the week and hours of the day. 
A)  to a random sample of people in the top 10 U.S. cities. 
B)  in as broad a geographic region as possible. 
C)  to consumers that are representative of the target market. 
D)  on a limited basis in a defined area. 
E)  only on certain days of the week and hours of the day.

Question 2

A product mix refers to

Accepted Answer

A)  all of the different product lines offered by an organization. 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E)  the entire product category or industry. 
A)  all of the different product lines offered by an organization. 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. 
E)  the entire product category or industry.

Question 3

A product line refers to

Accepted Answer

A)  a product and all its ancillary services (warranties, financing, etc.). 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range. 
E)  the entire product category or industry. 
A)  a product and all its ancillary services (warranties, financing, etc.). 
B)  the variations within a product class. 
C)  a specific product SKU that has a unique brand, size, or price. 
D)  a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range. 
E)  the entire product category or industry.

Question 4

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint. 
A)  sample. 
B)  framework. 
C)  template. 
D)  prototype. 
E)  blueprint.

Question 5

Marketing Dashboard Map  
-There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment 
A)  idea generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment

Question 6

Burberry makes fine raincoats,clothing,and other items,many that feature the company's distinctive plaid.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product 
A)  convenience product 
B)  shopping product 
C)  discretionary product 
D)  unsought product 
E)  specialty product

Question 7

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Accepted Answer

A)  idea generation. 
B)  screening and evaluation. 
C)  business analysis. 
D)  commercialization. 
E)  development. 
A)  idea generation. 
B)  screening and evaluation. 
C)  business analysis. 
D)  commercialization. 
E)  development.

Question 8

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

Accepted Answer

A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  a dynamically continuous innovation. 
D)  an evolutionary innovation. 
E)  a progressive innovation. 
A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  a dynamically continuous innovation. 
D)  an evolutionary innovation. 
E)  a progressive innovation.

Question 9

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

Accepted Answer

A)  marketing 
B)  invention 
C)  merchandise 
D)  product 
E)  concept 
A)  marketing 
B)  invention 
C)  merchandise 
D)  product 
E)  concept

Question 10

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

Accepted Answer

A)  consumer awareness 
B)  shelf space for this year and last year by city 
C)  production costs 
D)  customer psychographics 
E)  annual percent sales change by city 
A)  consumer awareness 
B)  shelf space for this year and last year by city 
C)  production costs 
D)  customer psychographics 
E)  annual percent sales change by city

Question 11

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

Accepted Answer

A)  service mix. 
B)  four I's of services. 
C)  service matrix. 
D)  service program. 
E)  service continuum. 
A)  service mix. 
B)  four I's of services. 
C)  service matrix. 
D)  service program. 
E)  service continuum.

Question 12

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

Accepted Answer

A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation 
A)  business analysis 
B)  new-product strategy development 
C)  screening and evaluation 
D)  commercialization 
E)  idea generation

Question 13

GoPro uses all of the following sources to generate new-product ideas except which?

Accepted Answer

A)  consumer shared content 
B)  a team of professional and amateur athletes 
C)  employees 
D)  retailers 
E)  R&D lab IDEO 
A)  consumer shared content 
B)  a team of professional and amateur athletes 
C)  employees 
D)  retailers 
E)  R&D lab IDEO

Question 14

The term product class refers to

Accepted Answer

A)  the NAICS designation of an individual product or brand. 
B)  the designation of an individual product based upon its form. 
C)  a variation of a product within a product mix. 
D)  the designation of a product based on whether it is a consumer product or business product. 
E)  the industry a set of offerings belongs to. 
A)  the NAICS designation of an individual product or brand. 
B)  the designation of an individual product based upon its form. 
C)  a variation of a product within a product mix. 
D)  the designation of a product based on whether it is a consumer product or business product. 
E)  the industry a set of offerings belongs to.

Question 15

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Accepted Answer

A)  unique stock mark 
B)  QR code 
C)  stock keeping unit 
D)  order quantity code 
E)  NAICS stock code 
A)  unique stock mark 
B)  QR code 
C)  stock keeping unit 
D)  order quantity code 
E)  NAICS stock code

Question 16

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  lawn mower 
B)  tablet computer 
C)  baseball 
D)  energy drink 
E)  picture frame 
A)  lawn mower 
B)  tablet computer 
C)  baseball 
D)  energy drink 
E)  picture frame

Question 17

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Accepted Answer

A)  product item. 
B)  product mix. 
C)  product class. 
D)  product form. 
E)  product line. 
A)  product item. 
B)  product mix. 
C)  product class. 
D)  product form. 
E)  product line.

Question 18

Which of the following is expected to be the next chapter for Apple's product development?

Accepted Answer

A)  Apple Fridge 
B)  iCar 
C)  iToothbrush 
D)  iFlashlight 
E)  Apple Surfboard 
A)  Apple Fridge 
B)  iCar 
C)  iToothbrush 
D)  iFlashlight 
E)  Apple Surfboard

Question 19

Parallel development is the simultaneous development of both

Accepted Answer

A)  the product and promotion strategies. 
B)  production and financing tactics. 
C)  the product and the production process. 
D)  production and selling methodologies. 
E)  R&D and financial analysis. 
A)  the product and promotion strategies. 
B)  production and financing tactics. 
C)  the product and the production process. 
D)  production and selling methodologies. 
E)  R&D and financial analysis.

Question 20

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Accepted Answer

A)  product class. 
B)  product mix. 
C)  product category. 
D)  marketing category. 
E)  product line. 
A)  product class. 
B)  product mix. 
C)  product category. 
D)  marketing category. 
E)  product line.

Test marketing involves offering a product for sale

A product mix refers to

A product line refers to

A full-scale operating model of the product or service under development is referred to as a

Marketing Dashboard Map -There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

GoPro uses all of the following sources to generate new-product ideas except which?

The term product class refers to

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Which of the following is the best example of a nondurable good?

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Which of the following is expected to be the next chapter for Apple's product development?

Parallel development is the simultaneous development of both

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Test marketing involves offering a product for sale

A product mix refers to

A product line refers to

A full-scale operating model of the product or service under development is referred to as a

Marketing Dashboard Map -There are seven stages of the new-product development process.The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the __________ stage.

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

A product that requires the learning of entirely new consumption patterns among consumers is referred to as

As a marketing term,__________ generally includes not only physical goods,but also services and ideas.

If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products,which of the following metrics should be used to measure sales performance?

There are four unique elements to services-intangibility,inconsistency,inseparability,and inventory-which are referred to as the

GoPro did an environmental scan that uncovered a social trend toward sharing experiences during which stage of the new product development process?

GoPro uses all of the following sources to generate new-product ideas except which?

The term product class refers to

A __________ is the unique identification number that defines an item for ordering or inventory purposes.

Which of the following is the best example of a nondurable good?

The Vermont Teddy Bear Co.sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable.The Love Bandit Bear is designed for people to give as a gift on Valentine's Day.The Love Bandit Bear is an example of a

Which of the following is expected to be the next chapter for Apple's product development?

Parallel development is the simultaneous development of both

A group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters