Question 1

Accessory equipment are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 2

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

Accepted Answer

A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  discretionary product 
A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  discretionary product

Question 3

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Accepted Answer

A)  only for legal tender (money). 
B)  for providing value. 
C)  only for barter. 
D)  for a person's time and effort. 
E)  for money or something else of value. 
A)  only for legal tender (money). 
B)  for providing value. 
C)  only for barter. 
D)  for a person's time and effort. 
E)  for money or something else of value.

Question 4

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauces,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Accepted Answer

A)  product mix. 
B)  stock keeping units. 
C)  product category. 
D)  product class. 
E)  marketing category. 
A)  product mix. 
B)  stock keeping units. 
C)  product category. 
D)  product class. 
E)  marketing category.

Question 5

Which of the following is considered a service?

Accepted Answer

A)  a presidential candidate 
B)  a bicycle 
C)  an energy drink 
D)  a marketing class 
E)  environmentalism 
A)  a presidential candidate 
B)  a bicycle 
C)  an energy drink 
D)  a marketing class 
E)  environmentalism

Question 6

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits,to overcome the __________ of its service.

Accepted Answer

A)  incongruity 
B)  inconsistency 
C)  inventory costs 
D)  inseparability 
E)  intangibility 
A)  incongruity 
B)  inconsistency 
C)  inventory costs 
D)  inseparability 
E)  intangibility

Question 7

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as

Accepted Answer

A)  incongruity. 
B)  differentiation. 
C)  variation. 
D)  inconsistency. 
E)  intangibility. 
A)  incongruity. 
B)  differentiation. 
C)  variation. 
D)  inconsistency. 
E)  intangibility.

Question 8

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other?
 Give an example of a business product,a consumer product,and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased

Question 9

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  new-product strategy development 
E)  concept testing 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  new-product strategy development 
E)  concept testing

Question 10

Business products are also referred to as

Accepted Answer

A)  B2B products. 
B)  B2C products. 
C)  B4B products. 
D)  BOC products. 
E)  B4C products. 
A)  B2B products. 
B)  B2C products. 
C)  B4B products. 
D)  BOC products. 
E)  B4C products.

Question 11

Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had

Accepted Answer

A)  poor product quality. 
B)  no economical access to buyers. 
C)  an insignificant point of difference. 
D)  incomplete market and product protocol. 
E)  poor execution of the marketing mix. 
A)  poor product quality. 
B)  no economical access to buyers. 
C)  an insignificant point of difference. 
D)  incomplete market and product protocol. 
E)  poor execution of the marketing mix.

Question 12

A local band performed on campus during a pre-graduation party.The students enjoyed the performance,and some of them were interested enough to buy tickets to see another show at a club downtown.But when they went to that concert,the quality of the performance was much poorer than they had heard and seen on campus.The students' disappointment was the direct result of which characteristic of services?

Accepted Answer

A)  inconsistency 
B)  impressionability 
C)  intangibility 
D)  invisibility 
E)  uniqueness of the service 
A)  inconsistency 
B)  impressionability 
C)  intangibility 
D)  invisibility 
E)  uniqueness of the service

Question 13

The division of products into durable and nondurable goods helps to

Accepted Answer

A)  comply with NAICS guidelines. 
B)  address environmental concerns. 
C)  comply with ISO 9000 requirements. 
D)  classify products for tax purposes. 
E)  provide direction for marketing actions. 
A)  comply with NAICS guidelines. 
B)  address environmental concerns. 
C)  comply with ISO 9000 requirements. 
D)  classify products for tax purposes. 
E)  provide direction for marketing actions.

Question 14

Which of the following is the best example of an equipment-based service?

Accepted Answer

A)  caterer 
B)  doctors 
C)  taxis 
D)  lawyers 
E)  janitorial services 
A)  caterer 
B)  doctors 
C)  taxis 
D)  lawyers 
E)  janitorial services

Question 15

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Accepted Answer

A)  laboratory test market 
B)  concept test market 
C)  simulated test market 
D)  controlled test market 
E)  standard test market 
A)  laboratory test market 
B)  concept test market 
C)  simulated test market 
D)  controlled test market 
E)  standard test market

Question 16

Goods can be divided into __________ goods and __________ goods.

Accepted Answer

A)  functional; aesthetic 
B)  required; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service 
A)  functional; aesthetic 
B)  required; desired 
C)  tactile; conceptual 
D)  durable; nondurable 
E)  product; service

Question 17

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

Accepted Answer

A)  market testing 
B)  idea generation 
C)  screening and evaluation 
D)  development 
E)  business analysis 
A)  market testing 
B)  idea generation 
C)  screening and evaluation 
D)  development 
E)  business analysis

Question 18

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Accepted Answer

A)  limited rollout. 
B)  phased rollout. 
C)  regional rollout. 
D)  market-product expansion. 
E)  phased commercialization. 
A)  limited rollout. 
B)  phased rollout. 
C)  regional rollout. 
D)  market-product expansion. 
E)  phased commercialization.

Question 19

Marketing Dashboard Map  
-The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)  three main steps: research, production, and distribution. 
B)  four distinct steps: research, evaluation, production, and distribution. 
C)  five key phases ranging from idea generation to creating the first prototype. 
D)  seven stages from new-product strategy development to commercialization. 
E)  three phases: planning, implementation, and evaluation. 
A)  three main steps: research, production, and distribution. 
B)  four distinct steps: research, evaluation, production, and distribution. 
C)  five key phases ranging from idea generation to creating the first prototype. 
D)  seven stages from new-product strategy development to commercialization. 
E)  three phases: planning, implementation, and evaluation.

Question 20

In terms of price,which of the following types of consumer product would be relatively inexpensive?

Accepted Answer

A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  supplies 
A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  supplies

Accessory equipment are support products that include items such as

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauces,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Which of the following is considered a service?

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits,to overcome the __________ of its service.

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product?

Business products are also referred to as

The division of products into durable and nondurable goods helps to

Which of the following is the best example of an equipment-based service?

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Goods can be divided into goods and goods.

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Marketing Dashboard Map -The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

In terms of price,which of the following types of consumer product would be relatively inexpensive?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Accessory equipment are support products that include items such as

In terms of brand loyalty,consumers prefer specific brands but will accept substitutes for which type of consumer product?

A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Newman's Own is a company that gives all of its profits to charities.The company produces popcorn,salsa,pasta sauces,and salad dressings under the Newman's Own brand name.These product lines comprise the company's

Which of the following is considered a service?

An American Airlines ad shows the airline's new seats and emphasizes their ability to recline and other benefits,to overcome the __________ of its service.

Services depend on the people who provide them.As a result,their quality varies with each person's capabilities and day-to-day job performance.This element of services is referred to as

Explain the difference between consumer products and business products.Why are some products difficult to categorize as one or the other? Give an example of a business product,a consumer product,and a product that is difficult to categorize.

A 3M researcher worked with university students to develop the Post-it Flag Highlighter.When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier,at which stage of the new-product process was this product?

Business products are also referred to as

The division of products into durable and nondurable goods helps to

Which of the following is the best example of an equipment-based service?

If a firm used IRI's BehaviorScan service to track sales of a new product made to a panel of consumers and to assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

Goods can be divided into __________ goods and __________ goods.

New-product strategy development calls for INGenius Co.to develop a battery recycler for the business market.Which is the most likely stage of the new-product process in which manufacturing issues regarding the new product become an especially important element?

A new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage into areas in the Midwest,and then the eastern United States.This distribution strategy during commercialization is referred to as a

Marketing Dashboard Map -The new-product development process an organization goes through to identify business opportunities and convert them into salable products or services contains

In terms of price,which of the following types of consumer product would be relatively inexpensive?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Goods can be divided into goods and goods.