Question 1

Idea generation is the stage in the new-product development process that

Accepted Answer

A)  develops a pool of concepts to serve as candidates for new products. 
B)  selects a single concept and scrutinizes it for all potential benefits and flaws. 
C)  separates ideas into two categories: consumer-oriented and organization-oriented. 
D)  requires the organization to perform a SWOT analysis and an environmental scan. 
E)  consists of the techniques used to screen and reject those ideas that have no merit. 
A)  develops a pool of concepts to serve as candidates for new products. 
B)  selects a single concept and scrutinizes it for all potential benefits and flaws. 
C)  separates ideas into two categories: consumer-oriented and organization-oriented. 
D)  requires the organization to perform a SWOT analysis and an environmental scan. 
E)  consists of the techniques used to screen and reject those ideas that have no merit.

Question 2

Which of the following is a government agency that provides a service?

Accepted Answer

A)  SterileFeral 
B)  American Red Cross 
C)  Home Depot 
D)  United States Postal Service 
E)  Chase Bank 
A)  SterileFeral 
B)  American Red Cross 
C)  Home Depot 
D)  United States Postal Service 
E)  Chase Bank

Question 3

The movie The Hunger Games opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie also was made widely available in video stores,via Netflix,and on DVD/Blu-ray.What type(s)of consumer product is this movie?
 Explain your answer.

Accepted Answer

Student answers may vary,but all should

Question 4

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

Accepted Answer

A)  They are all privately owned companies. 
B)  None fit on the service continuum. 
C)  They never experience idle production capacity. 
D)  Capacity management is not an issue for these organizations. 
E)  They are all government agency service providers. 
A)  They are all privately owned companies. 
B)  None fit on the service continuum. 
C)  They never experience idle production capacity. 
D)  Capacity management is not an issue for these organizations. 
E)  They are all government agency service providers.

Question 5

A newly invented apple peeling and coring machine for the consumer market would be considered

Accepted Answer

A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a discretionary product. 
A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a discretionary product.

Question 6

Business products refers to

Accepted Answer

A)  products organizations buy that assist in providing other products for resale. 
B)  supplies necessary for the day-to-day operations of a business. 
C)  ancillary services necessary for the operation of a business. 
D)  products that are sold exclusively to for-profit businesses. 
E)  products purchased by the ultimate consumer. 
A)  products organizations buy that assist in providing other products for resale. 
B)  supplies necessary for the day-to-day operations of a business. 
C)  ancillary services necessary for the operation of a business. 
D)  products that are sold exclusively to for-profit businesses. 
E)  products purchased by the ultimate consumer.

Question 7

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Accepted Answer

A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services. 
A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services.

Question 8

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba

Question 9

In marketing,an idea is

Accepted Answer

A)  a thought that leads to a product or action. 
B)  an inspiration that evolved from market research. 
C)  an observation about a series of events. 
D)  a concept explaining the behavior of an individual or group. 
E)  an observation about an individual or group and how they use a service or product. 
A)  a thought that leads to a product or action. 
B)  an inspiration that evolved from market research. 
C)  an observation about a series of events. 
D)  a concept explaining the behavior of an individual or group. 
E)  an observation about an individual or group and how they use a service or product.

Question 10

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  snow shovel 
B)  smartphone 
C)  gym membership 
D)  bracelet 
E)  burial insurance 
A)  snow shovel 
B)  smartphone 
C)  gym membership 
D)  bracelet 
E)  burial insurance

Question 11

The first LCD (liquid crystal display)flat-panel HD (high-definition)TV is an example of which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation

Question 12

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

Accepted Answer

A)  Time to market 
B)  Parallel development 
C)  Test marketing 
D)  Groupthink 
E)  Fast prototyping 
A)  Time to market 
B)  Parallel development 
C)  Test marketing 
D)  Groupthink 
E)  Fast prototyping

Question 13

Vivienne,a college student with limited financial resources,was considering the purchase of a new laptop.She visited several office supply and consumer electronics stores,searching for the lowest price on a reliable new laptop.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,a laptop was

Accepted Answer

A)  a specialty product. 
B)  an unsought product. 
C)  a discretionary product. 
D)  a shopping product. 
E)  a convenience product. 
A)  a specialty product. 
B)  an unsought product. 
C)  a discretionary product. 
D)  a shopping product. 
E)  a convenience product.

Question 14

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development 
A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development

Question 15

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that

Question 16

What do an online travel agency,a limousine service,and music streaming service have in common?

Accepted Answer

A)  They are all strictly tangible services. 
B)  They are all people-based services. 
C)  None of them have a problem with idle production capacity. 
D)  They are all equipment-based services. 
E)  They all require skilled operators. 
A)  They are all strictly tangible services. 
B)  They are all people-based services. 
C)  None of them have a problem with idle production capacity. 
D)  They are all equipment-based services. 
E)  They all require skilled operators.

Question 17

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Accepted Answer

A)  They are all tangible services. 
B)  They are all people-based services. 
C)  None of them have problems with idle production capacity. 
D)  They never use off-peak pricing. 
E)  They are all equipment-based services. 
A)  They are all tangible services. 
B)  They are all people-based services. 
C)  None of them have problems with idle production capacity. 
D)  They never use off-peak pricing. 
E)  They are all equipment-based services.

Question 18

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

Accepted Answer

A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product 
A)  convenience product 
B)  shopping product 
C)  specialty product 
D)  unsought product 
E)  discretionary product

Question 19

One of the two organization-related problems of inertia that can cause new-product failures is

Accepted Answer

A)  poor product quality. 
B)  encountering the "not-invented-here" problem. 
C)  poor execution of the marketing mix. 
D)  bad timing. 
E)  incomplete market and product protocol. 
A)  poor product quality. 
B)  encountering the "not-invented-here" problem. 
C)  poor execution of the marketing mix. 
D)  bad timing. 
E)  incomplete market and product protocol.

Question 20

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Accepted Answer

A)  marketing opportunity. 
B)  disruptive innovation. 
C)  business threat. 
D)  crowdsourcing. 
E)  concept test. 
A)  marketing opportunity. 
B)  disruptive innovation. 
C)  business threat. 
D)  crowdsourcing. 
E)  concept test.

Idea generation is the stage in the new-product development process that

Which of the following is a government agency that provides a service?

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

A newly invented apple peeling and coring machine for the consumer market would be considered

Business products refers to

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Describe the three ways services can be classified.

In marketing,an idea is

Which of the following is most likely to be an example of an unsought product?

The first LCD (liquid crystal display)flat-panel HD (high-definition)TV is an example of which type of innovation?

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

What do an online travel agency,a limousine service,and music streaming service have in common?

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

One of the two organization-related problems of inertia that can cause new-product failures is

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

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Exam 9: Developing New Products and Services

Idea generation is the stage in the new-product development process that

Which of the following is a government agency that provides a service?

What do the U.S.Forest Service,the Connecticut Department of Social Services,and the Phoenix Fire Department have in common?

A newly invented apple peeling and coring machine for the consumer market would be considered

Business products refers to

Services can be classified by their method of delivery.Services such as ATMs,taxis,and airlines are considered

Describe the three ways services can be classified.

In marketing,an idea is

Which of the following is most likely to be an example of an unsought product?

The first LCD (liquid crystal display)flat-panel HD (high-definition)TV is an example of which type of innovation?

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

In which stage of the new-product development process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

What does it mean when we say services are intangible.How do marketers of services overcome the problems associated with intangibility?

What do an online travel agency,a limousine service,and music streaming service have in common?

What do a dry cleaning service,an automated car wash,and electric utilities have in common?

Which type of consumer product is purchased relatively infrequently and the purchase decision takes some time because the consumer compares offerings during the shopping experience?

One of the two organization-related problems of inertia that can cause new-product failures is

Occasionally,a firm's Stage 1 product development activities can be blind-sided by a revolutionary new product or technology that completely disrupts its business,which is sometimes called a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters