Exam 9: Developing New Products and Services

Dragon Naturally Speaking,a speech recognition software program that allows you to use your voice instead of a keyboard to input text into a word processing program,is an example of

Fifty percent or more of American adults have not had their teeth checked by a dentist within the past five years.For these people,dental services would most likely be classified as

A discontinuous innovation is a product that

Groupthink occurs in a new product planning process when

Andrea Arenas is the owner of 2 Places at 1 Time,a concierge company.She and her staff of 60 perform everyday services,such as walking the dog,picking up cleaning,waiting for the repairman,and going to the post office for people who are too busy to perform these tasks.One way she tries to avoid ___________ of services for her regular customers is to make sure that the same well-trained person is always assigned to work for the same client.

Open innovation may enhance the __________ stage of the new-product development process.

If you watch much television,you have seen the ads that show a controlled crash of a car containing crash test dummies and the resultant vehicular damage.In the new-product development process,this safety test would occur during the __________ stage.

Variations of a product (shape,configuration)within a product class are referred to as the

What are the eight marketing reasons for new-product failures?

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?

Equipment-based services such as self-checkout,self-check-in,and online trading do not have the marketing concern of

Kroger required that Birds Eye pay $15,000 per month to get its new Vegetable Quinoa Pilaf placed in the middle shelves in the frozen vegetable freezer section of all its supermarkets around the country.This payment is an example of a

Open innovation is

The categories for people-based services include

A product can be classified as new from all of the following perspectives except which?

The inventory carrying costs for real estate agencies are low because they

Products organizations buy that assist in providing other products for resale are referred to as

The Federal Trade Commission (FTC)advises that products should be labeled as "new" only

Business researchers emphasize that firms must actively involve customers and suppliers in the new-product development process.This means that the focus should be on what the new product will __________ rather than simply what they want.