Question 1

Which of the following is most likely to be an example of an unsought product?

Accepted Answer

A)  iPod MP3 player 
B)  5-hour Energy shot 
C)  flight on American Airlines to Phoenix 
D)  Roget's Thesaurus 
E)  Ivory soap 
A)  iPod MP3 player 
B)  5-hour Energy shot 
C)  flight on American Airlines to Phoenix 
D)  Roget's Thesaurus 
E)  Ivory soap

Question 2

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Accepted Answer

A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a B2B product. 
A)  a shopping product. 
B)  a convenience product. 
C)  a specialty product. 
D)  an unsought product. 
E)  a B2B product.

Question 3

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

Accepted Answer

A)  how to change the promotional strategy. 
B)  whether the problem is internal or external to the organization. 
C)  whether to drop or keep the failing product or market. 
D)  whether to change the goal, and therefore, the marketing metric used to measure it. 
E)  if the numbers used for evaluation in the marketing dashboard are accurate. 
A)  how to change the promotional strategy. 
B)  whether the problem is internal or external to the organization. 
C)  whether to drop or keep the failing product or market. 
D)  whether to change the goal, and therefore, the marketing metric used to measure it. 
E)  if the numbers used for evaluation in the marketing dashboard are accurate.

Question 4

The four I's of services consist of

Accepted Answer

A)  intangibility, inconsistency, inseparability, and innovation. 
B)  intangibility, inventory, inflexibility, and impression. 
C)  intangibility, inconsistency, inseparability, and inventory. 
D)  intangibility, inventory, innovation, and impression. 
E)  intangibility, inconsistency, innovation, and impression. 
A)  intangibility, inconsistency, inseparability, and innovation. 
B)  intangibility, inventory, inflexibility, and impression. 
C)  intangibility, inconsistency, inseparability, and inventory. 
D)  intangibility, inventory, innovation, and impression. 
E)  intangibility, inconsistency, innovation, and impression.

Question 5

A concept test is an

Accepted Answer

A)  internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B)  external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product. 
C)  internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D)  in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E)  in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan. 
A)  internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product. 
B)  external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product. 
C)  internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item. 
D)  in-house computer simulation of the new product that closely resembles the actual product to forecast sales. 
E)  in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

Question 6

All of the different product lines offered by an organization are collectively referred to as a

Accepted Answer

A)  product class. 
B)  product mix. 
C)  product SKUs. 
D)  marketing mix. 
E)  target mix. 
A)  product class. 
B)  product mix. 
C)  product SKUs. 
D)  marketing mix. 
E)  target mix.

Question 7

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Accepted Answer

A)  idea generation 
B)  market testing 
C)  business analysis 
D)  development 
E)  commercialization 
A)  idea generation 
B)  market testing 
C)  business analysis 
D)  development 
E)  commercialization

Question 8

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Accepted Answer

A)  DVD player 
B)  disposable lighters 
C)  instant light charcoal 
D)  liquid laundry detergent 
E)  automatic dishwashers 
A)  DVD player 
B)  disposable lighters 
C)  instant light charcoal 
D)  liquid laundry detergent 
E)  automatic dishwashers

Question 9

Figure 9-1  
-According to Figure 9-1,column A would represent which type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 10

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

Accepted Answer

A)  an insignificant point of difference-consumers wouldn't switch from competing snacks. 
B)  too little market attractiveness-the growth in the snacks market is declining. 
C)  poor execution of the marketing mix-General Mills did not offer free samples at grocery stores. 
D)  poor product quality-the chips were not the same size. 
E)  incomplete market and product protocol-the brand name Fingos did not get consumers excited. 
A)  an insignificant point of difference-consumers wouldn't switch from competing snacks. 
B)  too little market attractiveness-the growth in the snacks market is declining. 
C)  poor execution of the marketing mix-General Mills did not offer free samples at grocery stores. 
D)  poor product quality-the chips were not the same size. 
E)  incomplete market and product protocol-the brand name Fingos did not get consumers excited.

Question 11

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Accepted Answer

A)  product line. 
B)  product item. 
C)  product mix. 
D)  product industry. 
E)  product class. 
A)  product line. 
B)  product item. 
C)  product mix. 
D)  product industry. 
E)  product class.

Question 12

Figure 9-1  
-According to Figure 9-1,column D would represent which type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Which of the following is most likely to be an example of an unsought product?

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

The four I's of services consist of

A concept test is an

All of the different product lines offered by an organization are collectively referred to as a

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Figure 9-1 -According to Figure 9-1,column A would represent which type of product?

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Figure 9-1 -According to Figure 9-1,column D would represent which type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Which of the following is most likely to be an example of an unsought product?

The type of good for which the consumer compares several alternatives on such criteria as price,quality,and style is

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine

The four I's of services consist of

A concept test is an

All of the different product lines offered by an organization are collectively referred to as a

Detailed financial projections and determination if a new product could be protected with patents or copyright are a part of which stage of the new-product development process?

Which of the following products at the time of its introduction was the best example of a discontinuous innovation?

Figure 9-1 -According to Figure 9-1,column A would represent which type of product?

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was

During a recent shopping trip to Target,Carlie noticed that the store offered many Glad products,including many different types of trash bags and a large variety of food storage containers.For Glad,each of these two product groupings is an example of a

Figure 9-1 -According to Figure 9-1,column D would represent which type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters