Question 1

To help consumers assess and compare services,marketers try to make them tangible or

Accepted Answer

A)  temporal. 
B)  consistent with expectations or promises. 
C)  adaptable. 
D)  measurable. 
E)  show the benefits of using the service. 
A)  temporal. 
B)  consistent with expectations or promises. 
C)  adaptable. 
D)  measurable. 
E)  show the benefits of using the service.

Question 2

Less than __________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent 
A)  3 percent 
B)  10 percent 
C)  17 percent 
D)  28 percent 
E)  35 percent

Question 3

Figure 9-2  
-Consider Figure 9 -2.Services can be classified by their method of delivery.Box A represents

Accepted Answer

A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services. 
A)  government-delivered services. 
B)  people-delivered services. 
C)  fee-delivered services. 
D)  equipment-delivered services. 
E)  nonprofit-delivered services.

Question 4

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Accepted Answer

A)  music 
B)  smartphones 
C)  digital publishing 
D)  cable television 
E)  tablet computing 
A)  music 
B)  smartphones 
C)  digital publishing 
D)  cable television 
E)  tablet computing

Question 5

Which of the following is a key dimension of service quality?

Accepted Answer

A)  reliability 
B)  intelligence 
C)  honesty 
D)  rational 
E)  extroversion 
A)  reliability 
B)  intelligence 
C)  honesty 
D)  rational 
E)  extroversion

Question 6

During which stage of the new-product process are audiences allowed to preview actual movies like Deadpool or The Jungle Book (a sneak preview)so that changes might be made before they are released to the general public?

Accepted Answer

A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing 
A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing

Question 7

Consumer products refer to

Accepted Answer

A)  products used in the production of other items. 
B)  products purchased by the ultimate consumer. 
C)  products an industrial buyer will make an effort to seek out and buy. 
D)  items purchased frequently and with a minimum of shopping effort. 
E)  products that assist directly or indirectly in providing products for resale. 
A)  products used in the production of other items. 
B)  products purchased by the ultimate consumer. 
C)  products an industrial buyer will make an effort to seek out and buy. 
D)  items purchased frequently and with a minimum of shopping effort. 
E)  products that assist directly or indirectly in providing products for resale.

Question 8

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Accepted Answer

A)  Apple Newton 
B)  Apple Lisa 
C)  "hockey puck" mouse 
D)  Macintosh Portable 
E)  CarPlay 
A)  Apple Newton 
B)  Apple Lisa 
C)  "hockey puck" mouse 
D)  Macintosh Portable 
E)  CarPlay

Question 9

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors had offered their new MP3 players.Zune sales were very disappointing and Microsoft eventually killed the product.According to the textbook,the primary reason for the Zune's failure was due in large part to

Accepted Answer

A)  bad timing. 
B)  not satisfying customer needs on critical factors. 
C)  poor product quality. 
D)  an insignificant point of difference. 
E)  incomplete market and product protocol. 
A)  bad timing. 
B)  not satisfying customer needs on critical factors. 
C)  poor product quality. 
D)  an insignificant point of difference. 
E)  incomplete market and product protocol.

Question 10

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

Accepted Answer

A)  incongruity 
B)  inconsistency 
C)  intangibility 
D)  inventory costs 
E)  inseparability 
A)  incongruity 
B)  inconsistency 
C)  intangibility 
D)  inventory costs 
E)  inseparability

Question 11

Inconsistency of services refers to the fact that

Accepted Answer

A)  there is no regulation of service industries in terms of basic standards of quality. 
B)  the quality of service provided by a firm is often inconsistent with its image. 
C)  the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D)  training and standardization of service delivery procedures cannot be accomplished. 
E)  services have a varying degree of durability. 
A)  there is no regulation of service industries in terms of basic standards of quality. 
B)  the quality of service provided by a firm is often inconsistent with its image. 
C)  the performance of one employee may vary from the performance of another employee even though the same firm employs both. 
D)  training and standardization of service delivery procedures cannot be accomplished. 
E)  services have a varying degree of durability.

Question 12

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

Accepted Answer

A)  impressionability 
B)  intangibility 
C)  inconsistency 
D)  inseparability 
E)  uniqueness of the service 
A)  impressionability 
B)  intangibility 
C)  inconsistency 
D)  inseparability 
E)  uniqueness of the service

Question 13

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)  not listening to the voice of the engineer. 
B)  not satisfying customers on critical factors. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors actions. 
E)  insufficient funding for rollout. 
A)  not listening to the voice of the engineer. 
B)  not satisfying customers on critical factors. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors actions. 
E)  insufficient funding for rollout.

Question 14

Which of the following are a type of business products known as support products?

Accepted Answer

A)  accessory equipment 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products 
A)  accessory equipment 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products

Question 15

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development. 
B)  market testing. 
C)  business analysis. 
D)  commercialization. 
E)  screening and evaluation. 
A)  development. 
B)  market testing. 
C)  business analysis. 
D)  commercialization. 
E)  screening and evaluation.

Question 16

New-product or service failures may be reduced or avoided if the company developing them has

Accepted Answer

A)  support from marketer-dominated sources of information. 
B)  a clear patent approved by the governments within the countries it wants to market. 
C)  a statement of competitive intent. 
D)  stakeholder approval in the development process. 
E)  a precise protocol. 
A)  support from marketer-dominated sources of information. 
B)  a clear patent approved by the governments within the countries it wants to market. 
C)  a statement of competitive intent. 
D)  stakeholder approval in the development process. 
E)  a precise protocol.

Question 17

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs the next day.This is an example of a service being

Accepted Answer

A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  indirect. 
E)  independent of the quality delivered. 
A)  inseparable. 
B)  inconsistent. 
C)  inventoried. 
D)  indirect. 
E)  independent of the quality delivered.

Question 18

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Accepted Answer

A)  distinctive competency determination. 
B)  new-product strategy development. 
C)  strategic marketing process. 
D)  strategic invention process. 
E)  product protocol definition. 
A)  distinctive competency determination. 
B)  new-product strategy development. 
C)  strategic marketing process. 
D)  strategic invention process. 
E)  product protocol definition.

Question 19

Among business products,support products that include tools and office equipment are referred to as

Accepted Answer

A)  installations. 
B)  supplies. 
C)  raw materials. 
D)  accessory equipment. 
E)  components. 
A)  installations. 
B)  supplies. 
C)  raw materials. 
D)  accessory equipment. 
E)  components.

Question 20

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of

Accepted Answer

A)  a continuous innovation. 
B)  a dynamically continuous innovation. 
C)  a disruptive improvement. 
D)  a discontinuous innovation. 
E)  an evolutionary innovation. 
A)  a continuous innovation. 
B)  a dynamically continuous innovation. 
C)  a disruptive improvement. 
D)  a discontinuous innovation. 
E)  an evolutionary innovation.

To help consumers assess and compare services,marketers try to make them tangible or

Less than __________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Figure 9-2 -Consider Figure 9 -2.Services can be classified by their method of delivery.Box A represents

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Which of the following is a key dimension of service quality?

During which stage of the new-product process are audiences allowed to preview actual movies like Deadpool or The Jungle Book (a sneak preview)so that changes might be made before they are released to the general public?

Consumer products refer to

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

Inconsistency of services refers to the fact that

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

One of the eight primary marketing-related reasons for new-product failure is

Which of the following are a type of business products known as support products?

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

New-product or service failures may be reduced or avoided if the company developing them has

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs the next day.This is an example of a service being

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Among business products,support products that include tools and office equipment are referred to as

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

To help consumers assess and compare services,marketers try to make them tangible or

Less than __________ of new consumer packaged goods (CPG)exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Figure 9-2 -Consider Figure 9 -2.Services can be classified by their method of delivery.Box A represents

As Apple's CEO,the late Steve Jobs orchestrated innovations that revolutionized five different industries.Which industry below is not one of them?

Which of the following is a key dimension of service quality?

During which stage of the new-product process are audiences allowed to preview actual movies like Deadpool or The Jungle Book (a sneak preview)so that changes might be made before they are released to the general public?

Consumer products refer to

All of the following are considered to be new-product development failures or stumbles by Apple except which?

Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?

Inconsistency of services refers to the fact that

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings.To maintain a quality image and a standardized offering,Alana provides extensive training for each of her employees.What unique aspect of services is Alana trying to address?

One of the eight primary marketing-related reasons for new-product failure is

Which of the following are a type of business products known as support products?

The stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

New-product or service failures may be reduced or avoided if the company developing them has

The Philadelphia Phillies baseball team may have great hitting and pitching one day,and lose by 10 runs the next day.This is an example of a service being

The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is referred to as

Among business products,support products that include tools and office equipment are referred to as

In the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got into his new car and drove it into his new garage.The new automobile was an example of

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters