Exam 9: Developing New Products and Services

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation,you may be dissatisfied with your entire college experience.This is an example of which issue associated with services?

Figure 9-2 -Consider Figure 9 -2.Services can be classified by their method of delivery.Box B represents

Among business products,which of the following would most likely be considered an industrial service?

The intangibility element of a service refers to the fact that it

The two main classifications of business products are

Which of the following is considered a service?

Figure 9-1 -According to Figure 9-1,column C would represent which type of product?

Raw materials,such as grain or lumber,as well as assemblies or parts are referred to as

The Macintosh,iPod,iPhone,iPad,CarPlay,and Apple Watch are all examples of Apple's commitment to

Equipment-based services do not have the marketing concern of inconsistency because __________ have been removed from the delivery of the service.

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

An important way of defining new products is in terms of their effects on consumption.This approach classifies new products according to

Business products are also referred to as

The proliferation of extra capabilities in a product that overwhelms many consumers with mind-boggling complexity is referred to as

A product is a good,service,or idea consisting of __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

________ consists of practices and processes that encourage the use of external as well as internal ideas as well as internal and external collaboration when conceiving,producing,and marketing new products and services.

When a small retail chain hires an accountant to do its income taxes,the retail chain would have purchased

Services contribute how much to the U.S.gross domestic product as compared with goods?

Beverly has 15 tax accountants on her staff.During the months of February,March,and April,her staff is overworked and she may even hire more employees to meet the tax preparation needs of her clients.Beverly is not currently experiencing __________; in fact,all of her employees and equipment are fully being used.

Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line.A friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.