Exam 9: Developing New Products and Services

You greatly admire a set of Waterford crystal serving bowls you see at a dinner party and decide to buy two despite their cost of $250 each.They are only available in your area in a Waterford shop 40 miles from campus.Into which classification of consumer products would the Waterford crystal serving bowls fall?

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German carmakers exported several models with the steering wheel on the right to accommodate driving on the left-hand side of the road in Japan.American car manufacturers could blame their failure to a great degree on

Briefly define what is meant by a product.Explain the characteristics that would define a product,good,service,and an idea.Give an example of each.

A failure fee is a penalty payment

Chuck is a guide for tours that take visitors to swim with Manatees in central Florida.He is a very gregarious guy with funny stories and a great way with people,so many online reviewers mention him by name and say little about the organization he works for.The reviewers' inability to see the distinction between Chuck and the tour company is an example of which unique characteristic of services?

Battery maker Duracell introduced a new product called the Duracell Powermat,which is a wireless charging pad for mobile devices.Because of the perceived fit with its other products,this new one was received well by consumers despite being in a different product category This innovation strategy is known as a

The type of analysis that compares the differences between consumers' expectations about a service and their experience with it based on dimensions of service quality is referred to as

The most expensive stage in the new-product process for most products and services is

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

In marketing,__________ is a thought that leads to a product or action.

From an organization's perspective regarding its new products and innovations,which of the following new-product strategies has the highest level of risk?

Which of the following is the best example of a people-based service?

Which of the following statements about services is most accurate?

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Which of the following is considered an idea?

At the time of its introduction,which of the following products was the best example of a continuous innovation?

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 5 is the __________ stage.

To help consumers ____________,marketers try to make them tangible or show the benefits of using the service.

A product that disrupts consumers' normal routine but does not require totally new learning is a

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?