Question 1

Which of the following statements about product lines is most accurate?

Accepted Answer

A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs. 
A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs.

Question 2

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Accepted Answer

A)  Capacity management 
B)  Customer experience management 
C)  Derived demand 
D)  Internal marketing 
E)  The key service factor 
A)  Capacity management 
B)  Customer experience management 
C)  Derived demand 
D)  Internal marketing 
E)  The key service factor

Question 3

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making a product larger (the mega phenomenon). 
A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product functions that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making a product larger (the mega phenomenon).

Question 4

Products that usually last over many uses,such as cars and appliances,are referred to as

Accepted Answer

A)  endurable goods. 
B)  nondisposable goods. 
C)  imperishable goods. 
D)  reliable products. 
E)  durable goods. 
A)  endurable goods. 
B)  nondisposable goods. 
C)  imperishable goods. 
D)  reliable products. 
E)  durable goods.

Question 5

The __________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)  development 
B)  Stage-Gate 
C)  idea generation 
D)  business analysis 
E)  screening and evaluation 
A)  development 
B)  Stage-Gate 
C)  idea generation 
D)  business analysis 
E)  screening and evaluation

Question 6

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Accepted Answer

A)  marketing program execution. 
B)  disbursement. 
C)  launch. 
D)  commercialization. 
E)  final distribution. 
A)  marketing program execution. 
B)  disbursement. 
C)  launch. 
D)  commercialization. 
E)  final distribution.

Question 7

Services can be classified by

Accepted Answer

A)  their method of delivery. 
B)  their use of idle capacity time. 
C)  the nature of their ownership. 
D)  their location on perceptual maps. 
E)  organizational reach. 
A)  their method of delivery. 
B)  their use of idle capacity time. 
C)  the nature of their ownership. 
D)  their location on perceptual maps. 
E)  organizational reach.

Question 8

Marketing Dashboard Map  
-There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Accepted Answer

A)  idea generation. 
B)  screening and evaluation. 
C)  screening and analysis. 
D)  new-product tactic development. 
E)  product assessment. 
A)  idea generation. 
B)  screening and evaluation. 
C)  screening and analysis. 
D)  new-product tactic development. 
E)  product assessment.

Question 9

Among business products,supplies usually consist of

Accepted Answer

A)  buildings and fixed equipment. 
B)  items used in the manufacturing process that become part of the final product. 
C)  tools and office equipment. 
D)  items such as pens, batteries, and lightbulbs. 
E)  raw materials and component parts. 
A)  buildings and fixed equipment. 
B)  items used in the manufacturing process that become part of the final product. 
C)  tools and office equipment. 
D)  items such as pens, batteries, and lightbulbs. 
E)  raw materials and component parts.

Question 10

Idle production capacity affects service delivery and is defined as

Accepted Answer

A)  a situation where the demand for a service exceeds the availability of service providers and as a result, no services can be offered. 
B)  when the manufacturing of a good is stopped due to poor customer service. 
C)  a situation where a service provider is available but there is no demand for the service. 
D)  integrating the service component of the marketing mix with efforts to influence consumer demand. 
E)  the reduced effectiveness of one service provider serving multiple clients at the same time. 
A)  a situation where the demand for a service exceeds the availability of service providers and as a result, no services can be offered. 
B)  when the manufacturing of a good is stopped due to poor customer service. 
C)  a situation where a service provider is available but there is no demand for the service. 
D)  integrating the service component of the marketing mix with efforts to influence consumer demand. 
E)  the reduced effectiveness of one service provider serving multiple clients at the same time.

Question 11

Among business products,support products include installations such as

Accepted Answer

A)  convenience products. 
B)  buildings and fixed equipment. 
C)  tools and office equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  convenience products. 
B)  buildings and fixed equipment. 
C)  tools and office equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 12

Jack graduated from law school and took his mom to dinner after the ceremony.At the restaurant,the server filled their water glasses,checked on their table,and took care of their requests.Jason noted that the last time he was at this restaurant,the experience was much worse.This scenario illustrates the ___________ of services.

Accepted Answer

A)  impressionability 
B)  intangibility 
C)  inseparability 
D)  uniqueness of the service 
E)  inconsistency 
A)  impressionability 
B)  intangibility 
C)  inseparability 
D)  uniqueness of the service 
E)  inconsistency

Question 13

Products that are purchased by the ultimate consumer are referred to as

Accepted Answer

A)  generic products. 
B)  end user goods. 
C)  personal items. 
D)  merchandise. 
E)  consumer products. 
A)  generic products. 
B)  end user goods. 
C)  personal items. 
D)  merchandise. 
E)  consumer products.

Question 14

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

Accepted Answer

A)  components. 
B)  parts. 
C)  production goods. 
D)  raw materials. 
E)  support products. 
A)  components. 
B)  parts. 
C)  production goods. 
D)  raw materials. 
E)  support products.

Question 15

A new-product or service protocol is

Accepted Answer

A)  the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B)  a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C)  maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D)  a statement that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product or service will be and do to satisfy consumers. 
E)  the raw unwritten ideas to produce a single commercially successful new product. 
A)  the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B)  a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C)  maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D)  a statement that identifies a well-defined target market, specific customers' needs, wants, and preferences, and what the product or service will be and do to satisfy consumers. 
E)  the raw unwritten ideas to produce a single commercially successful new product.

Question 16

Product item refers to

Accepted Answer

A)  the variations within a product class. 
B)  the entire product category or industry. 
C)  a group of SKUs that are closely related. 
D)  a specific product that has a unique brand, size, or price. 
E)  the services offered by an organization. 
A)  the variations within a product class. 
B)  the entire product category or industry. 
C)  a group of SKUs that are closely related. 
D)  a specific product that has a unique brand, size, or price. 
E)  the services offered by an organization.

Question 17

A nondurable good is defined as

Accepted Answer

A)  an item consumed in one or a few uses. 
B)  an item that usually lasts over an extended number of uses. 
C)  an item that lasts at least one year without becoming obsolete. 
D)  a product purchased only for the use of ultimate consumers. 
E)  a product used in the production of other products. 
A)  an item consumed in one or a few uses. 
B)  an item that usually lasts over an extended number of uses. 
C)  an item that lasts at least one year without becoming obsolete. 
D)  a product purchased only for the use of ultimate consumers. 
E)  a product used in the production of other products.

Question 18

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A)  written protocol 
B)  Stage-Gate process 
C)  cross-functional team 
D)  prototype test 
E)  test market 
A)  written protocol 
B)  Stage-Gate process 
C)  cross-functional team 
D)  prototype test 
E)  test market

Question 19

Marketing Dashboard Map  
-There are seven stages of the new-product development process.Stage 6 is the __________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development

Question 20

Specialty products refer to

Accepted Answer

A)  products for which there are many substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a specific effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy. 
A)  products for which there are many substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a specific effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy.

Which of the following statements about product lines is most accurate?

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Feature bloat is

Products that usually last over many uses,such as cars and appliances,are referred to as

The __________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Services can be classified by

Marketing Dashboard Map -There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Among business products,supplies usually consist of

Idle production capacity affects service delivery and is defined as

Among business products,support products include installations such as

Products that are purchased by the ultimate consumer are referred to as

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

A new-product or service protocol is

Product item refers to

A nondurable good is defined as

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 6 is the __________ stage.

Specialty products refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

Which of the following statements about product lines is most accurate?

__________ includes considering employee interactions with customers to ensure they are consistently delivered and experienced,clearly differentiated from other offerings,and relevant and valuable to the target market.

Feature bloat is

Products that usually last over many uses,such as cars and appliances,are referred to as

The __________ stage of the new-product process includes an examination of the technical feasibility for the product,such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers)could be used to improve the gripping power of batting or work gloves.

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Services can be classified by

Marketing Dashboard Map -There are seven stages of the new-product development process.Following the new-product strategy development stage is the second step,known as

Among business products,supplies usually consist of

Idle production capacity affects service delivery and is defined as

Among business products,support products include installations such as

Products that are purchased by the ultimate consumer are referred to as

Installations,accessory equipment,supplies,and industrial services used to assist in producing other products and services are referred to as

A new-product or service protocol is

Product item refers to

A nondurable good is defined as

One reason new products fail is that although most major corporations use a formal decision making process,sometimes they fail to critically evaluate the progress along the way.This is why many firms have a __________ to ensure that problems are corrected before proceeding to the next stage.

Marketing Dashboard Map -There are seven stages of the new-product development process.Stage 6 is the __________ stage.

Specialty products refer to

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters