Question 1

A slotting fee is a payment that a

Accepted Answer

A)  wholesaler makes to place a new product on a retailer's shelf. 
B)  manufacturer makes to have a wholesaler distribute a new product to retailers. 
C)  manufacturer makes to place a new product on a retailer's shelf. 
D)  manufacturer makes to a wholesaler as compensation for warehousing inventory. 
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf. 
A)  wholesaler makes to place a new product on a retailer's shelf. 
B)  manufacturer makes to have a wholesaler distribute a new product to retailers. 
C)  manufacturer makes to place a new product on a retailer's shelf. 
D)  manufacturer makes to a wholesaler as compensation for warehousing inventory. 
E)  manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 2

Customer experience management (CEM)is

Accepted Answer

A)  the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B)  the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C)  the process of managing the entire customer experience within the company. 
D)  a cluster of benefits that an organization promises customers to satisfy their needs. 
E)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience. 
A)  the integration of the service component of the marketing mix with efforts to influence consumer demand. 
B)  the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price. 
C)  the process of managing the entire customer experience within the company. 
D)  a cluster of benefits that an organization promises customers to satisfy their needs. 
E)  the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.

Question 3

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage with the exception of new-product strategy development. 
A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage with the exception of new-product strategy development.

Question 4

With respect to price and availability,shopping products are likely to be

Accepted Answer

A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets. 
A)  relatively inexpensive and widely available. 
B)  relatively inexpensive but very limited availability. 
C)  very expensive and available at a large number of selective outlets. 
D)  very expensive with very limited availability. 
E)  fairly expensive and available at a large number of selective outlets.

Question 5

Identify and describe each stage in the new-product development process in the correct order.

Accepted Answer

There are seven stages in the new-produc

Question 6

Development refers to the stage of the new-product development process

Accepted Answer

A)  where initial ideas are generated and discussed. 
B)  that turns an idea on paper into a prototype. 
C)  where product characteristics and product benefits are selected. 
D)  where cross-functional team members and leaders are selected and initial tasks are assigned. 
E)  where the first version of a product enters the marketplace. 
A)  where initial ideas are generated and discussed. 
B)  that turns an idea on paper into a prototype. 
C)  where product characteristics and product benefits are selected. 
D)  where cross-functional team members and leaders are selected and initial tasks are assigned. 
E)  where the first version of a product enters the marketplace.

Question 7

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)  not listening to the voice of the engineer. 
B)  poor execution of the marketing mix. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors actions. 
E)  insufficient funding for rollout. 
A)  not listening to the voice of the engineer. 
B)  poor execution of the marketing mix. 
C)  too much advertising or too aggressive a tone for it. 
D)  failure to anticipate competitors actions. 
E)  insufficient funding for rollout.

Question 8

Marketing Dashboard Map  
-There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

Accepted Answer

A)  tactic generation 
B)  creative direction 
C)  business analysis 
D)  new-product strategy development 
E)  market testing 
A)  tactic generation 
B)  creative direction 
C)  business analysis 
D)  new-product strategy development 
E)  market testing

Question 9

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Accepted Answer

A)  their inability to communicate in laymen's terms. 
B)  that they are difficult to understand. 
C)  that they take too long to answer the telephone. 
D)  that they lack product knowledge. 
E)  that they are rude and egotistical. 
A)  their inability to communicate in laymen's terms. 
B)  that they are difficult to understand. 
C)  that they take too long to answer the telephone. 
D)  that they lack product knowledge. 
E)  that they are rude and egotistical.

Question 10

Which of the following is an IDEO design?

Accepted Answer

A)  Crest Neat Squeeze toothpaste dispenser 
B)  Under ArmourSpeedForm Gemini 2 smart shoe 
C)  3M Post-it Notes 
D)  Pampers Swaddlers diapers 
E)  Apple iPod 
A)  Crest Neat Squeeze toothpaste dispenser 
B)  Under ArmourSpeedForm Gemini 2 smart shoe 
C)  3M Post-it Notes 
D)  Pampers Swaddlers diapers 
E)  Apple iPod

Question 11

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

Accepted Answer

A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing 
A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing

Question 12

All of the following actions occur during the business analysis stage of the new-product development process except which?

Accepted Answer

A)  using capacity management to find ways to match the availability of the service offering to when it is needed. 
B)  assessing the marketing and product synergies related to the company's existing operations. 
C)  turning the idea on paper into a prototype. 
D)  determining whether the new product can be protected with a patent or copyright. 
E)  assessing whether the proposed new product fits with the company's mission and objectives. 
A)  using capacity management to find ways to match the availability of the service offering to when it is needed. 
B)  assessing the marketing and product synergies related to the company's existing operations. 
C)  turning the idea on paper into a prototype. 
D)  determining whether the new product can be protected with a patent or copyright. 
E)  assessing whether the proposed new product fits with the company's mission and objectives.

Question 13

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Accepted Answer

A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  an evolutionary innovation. 
D)  a disruptive innovation. 
E)  a dynamically continuous innovation. 
A)  a continuous innovation. 
B)  a discontinuous innovation. 
C)  an evolutionary innovation. 
D)  a disruptive innovation. 
E)  a dynamically continuous innovation.

Question 14

Figure 9-3  
-According to Figure 9-3,column C represents a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation.

Question 15

When Mandy last got her drive-through order at the fast-food restaurant,she thought the employee who helped her was cold and unfriendly.The food tasted good but was overshadowed by the employee's demeanor.Since then,Mandy often says something derogatory to her friends about the restaurant based on this single experience.This is an example of which issue associated with services?

Accepted Answer

A)  inseparability 
B)  intangibility 
C)  impressionability 
D)  incongruity 
E)  inflexibility 
A)  inseparability 
B)  intangibility 
C)  impressionability 
D)  incongruity 
E)  inflexibility

Question 16

What categories of products are classified as business support products?
 Give an example of each category.

Accepted Answer

Business support products include instal

Question 17

Services can be classified according to whether the

Accepted Answer

A)  provider is national or global in its reach. 
B)  provider uses independent contractors or not. 
C)  provider is privately owned or publicly owned. 
D)  provider allows franchising or not. 
E)  service is provided by business firms, nonprofit organizations, or government agencies. 
A)  provider is national or global in its reach. 
B)  provider uses independent contractors or not. 
C)  provider is privately owned or publicly owned. 
D)  provider allows franchising or not. 
E)  service is provided by business firms, nonprofit organizations, or government agencies.

Question 18

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Accepted Answer

A)  iPod. 
B)  iCloud. 
C)  iCar. 
D)  iPad. 
E)  CarPlay. 
A)  iPod. 
B)  iCloud. 
C)  iCar. 
D)  iPad. 
E)  CarPlay.

Question 19

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Accepted Answer

A)  services. 
B)  goods. 
C)  products. 
D)  marketing mix. 
E)  ideas. 
A)  services. 
B)  goods. 
C)  products. 
D)  marketing mix. 
E)  ideas.

Question 20

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Accepted Answer

A)  radical invention. 
B)  product line extension. 
C)  disruptive innovation. 
D)  product deletion. 
E)  brand extension. 
A)  radical invention. 
B)  product line extension. 
C)  disruptive innovation. 
D)  product deletion. 
E)  brand extension.

A slotting fee is a payment that a

Customer experience management (CEM)is

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

With respect to price and availability,shopping products are likely to be

Identify and describe each stage in the new-product development process in the correct order.

Development refers to the stage of the new-product development process

One of the eight primary marketing-related reasons for new-product failure is

Marketing Dashboard Map -There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Which of the following is an IDEO design?

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

All of the following actions occur during the business analysis stage of the new-product development process except which?

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Figure 9-3 -According to Figure 9-3,column C represents a

What categories of products are classified as business support products? Give an example of each category.

Services can be classified according to whether the

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters

Exam 9: Developing New Products and Services

A slotting fee is a payment that a

Customer experience management (CEM)is

An assessment of the "business fit" of the proposed new product,from whether it can be economically produced to the marketing strategy needed to have it succeed,takes place during which stage of the new-product development process?

With respect to price and availability,shopping products are likely to be

Identify and describe each stage in the new-product development process in the correct order.

Development refers to the stage of the new-product development process

One of the eight primary marketing-related reasons for new-product failure is

Marketing Dashboard Map -There are seven stages of the new-product development process.After screening and evaluation is stage 4,the __________ stage.

According to Robert Stephens of the Geek Squad,the biggest complaint about technical support people is

Which of the following is an IDEO design?

At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the __________ stage of the new-product development process.

All of the following actions occur during the business analysis stage of the new-product development process except which?

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients.The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Figure 9-3 -According to Figure 9-3,column C represents a

What categories of products are classified as business support products? Give an example of each category.

Services can be classified according to whether the

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls,listen to music,and access messages by voice or touch while driving is referred to as

Intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value are referred to as

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar market seems like a good idea.Several years ago,Harley-Davidson introduced perfume under the Harley-Davidson brand name and it failed quickly.This innovation strategy is known as a

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Understanding the Marketing Environment,ethical Behavior,and Social Responsibility

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation, targeting, and Positioning

Managing Successful Products, services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multichannel Marketing

Building an Effective Marketing Plan

Filters