Question 1

Thirteen to nineteen year olds in Europe, North and South America, and the industrialized nations of Asia

Accepted Answer

A) are more similar than different regarding their purchase behavior. 
B) are becoming more similar, but still differ significantly in terms of fashion and design. 
C) are rebelling against the Americanization of fashion and culture. 
D) have some very different appreciation of fashions and music. 
E) are more and more influenced by Asian culture than European culture. 
A) are more similar than different regarding their purchase behavior. 
B) are becoming more similar, but still differ significantly in terms of fashion and design. 
C) are rebelling against the Americanization of fashion and culture. 
D) have some very different appreciation of fashions and music. 
E) are more and more influenced by Asian culture than European culture.

Question 2

direct investment.

Accepted Answer

A) exporting 
B) accreditation 
C) multiparty 
D) cooperative 
E) franchising 
A) exporting 
B) accreditation 
C) multiparty 
D) cooperative 
E) franchising

Question 3

World Trade Organization (WTO) refers to

Accepted Answer

A) the world's largest banking institution responsible for establishing and maintaining equitable exchange rates for all member nations. 
B) the world's largest licensing institution responsible for the certification of products distributed to a global market. 
C) a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions. 
D) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to aid in the economic growth of developing nations. 
E) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to promote free trade economies. 
A) the world's largest banking institution responsible for establishing and maintaining equitable exchange rates for all member nations. 
B) the world's largest licensing institution responsible for the certification of products distributed to a global market. 
C) a permanent institution that sets rules governing trade between its members through panels of trade experts who decide on trade disputes between members and issue binding decisions. 
D) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to aid in the economic growth of developing nations. 
E) a multinational trade organization comprised of the world's wealthiest nations whose primary purpose is to promote free trade economies.

Question 4

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Accepted Answer

Once a company has decided to enter the

Question 5

Direct exporting refers to

Accepted Answer

A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) when a firm sells its domestically-produced goods in a foreign country through an intermediary. 
E) when a firm sells its domestically-produced goods in a foreign country without intermediaries. 
A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. 
B) contracting with a foreign firm to manufacture products according to certain specifications. 
C) when a foreign country and a local firm invest together to create a local business. 
D) when a firm sells its domestically-produced goods in a foreign country through an intermediary. 
E) when a firm sells its domestically-produced goods in a foreign country without intermediaries.

Question 6

Cultural symbols are things that

Accepted Answer

A) can be protected by international copyrights. 
B) cannot be expressed by words or characters. 
C) represent values that exist solely within a nation's boundaries. 
D) represent ideas and concepts in a specific culture. 
E) consist of pictures or designs that represent ideas and concepts that are considered to be universal. 
A) can be protected by international copyrights. 
B) cannot be expressed by words or characters. 
C) represent values that exist solely within a nation's boundaries. 
D) represent ideas and concepts in a specific culture. 
E) consist of pictures or designs that represent ideas and concepts that are considered to be universal.

Question 7

FIGURE 7-9  
-Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which cubical would identify intermediaries used to move the product from one country to another?

Accepted Answer

A) cubicle A 
B) cubicle B 
C) cubicle C 
D) cubicle D 
E) cubicle E 
A) cubicle A 
B) cubicle B 
C) cubicle C 
D) cubicle D 
E) cubicle E

Question 8

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Accepted Answer

A) exporting 
B) facilitating 
C) countertrade 
D) foreign exchange 
E) multi-national marketing 
A) exporting 
B) facilitating 
C) countertrade 
D) foreign exchange 
E) multi-national marketing

Question 9

Pepsi-Cola, now available in more than 190 countries and territories, accounts for __________ percent of all soft drinks sold internationally.

Accepted Answer

A) 10 
B) 15 
C) 20 
D) 25 
E) 30 
A) 10 
B) 15 
C) 20 
D) 25 
E) 30

Question 10

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged.The wording of that slogan is "_________."

Accepted Answer

A) Put a tiger in your tank 
B) Put the pedal to the metal 
C) Buy American-refined fuel 
D) Keep American's working 
E) Power in the Pistons 
A) Put a tiger in your tank 
B) Put the pedal to the metal 
C) Buy American-refined fuel 
D) Keep American's working 
E) Power in the Pistons

Question 11

The prominent global market-entry strategy among small-and medium-sized companies is

Accepted Answer

A) exporting. 
B) franchising. 
C) licensing. 
D) joint venture. 
E) direct investment. 
A) exporting. 
B) franchising. 
C) licensing. 
D) joint venture. 
E) direct investment.

Question 12

Three types of companies populate and compete in the global marketplace.Identify and succinctly describe each type.

Accepted Answer

All three types of global companies empl

Question 13

Play Devil's Advocate.Select any American Industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

Accepted Answer

A quality answer will provide at least t

Question 14

FIGURE 7-8  
-According to Figure 7-8 above, cell "B" refers to which type of product and promotion strategy?

Accepted Answer

A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy 
A) product extension strategy 
B) communication adaptation strategy 
C) product adaptation strategy 
D) dual adaptation strategy 
E) product invention strategy

Question 15

FIGURE 7-9  
-Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The first step involves the seller (Cubicle A); whereas cubicle "B" identifies the

Accepted Answer

A) channels within foreign nations. 
B) channels between nations. 
C) seller's international marketing headquarters. 
D) political forces. 
E) final consumer. 
A) channels within foreign nations. 
B) channels between nations. 
C) seller's international marketing headquarters. 
D) political forces. 
E) final consumer.

Question 16

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product adaptation 
D) product invention 
E) product integration 
A) product extension 
B) product customization 
C) product adaptation 
D) product invention 
E) product integration

Question 17

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

Accepted Answer

A) product extension 
B) product customization 
C) product integration 
D) product invention 
E) product adaptation 
A) product extension 
B) product customization 
C) product integration 
D) product invention 
E) product adaptation

Question 18

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

Accepted Answer

A) cultural symbols 
B) visual icons 
C) trademarks 
D) brand names 
E) ethnic emblems 
A) cultural symbols 
B) visual icons 
C) trademarks 
D) brand names 
E) ethnic emblems

Question 19

3M Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.

Accepted Answer

A) value 
B) belief 
C) custom 
D) idiosyncrasy 
E) demographic pattern 
A) value 
B) belief 
C) custom 
D) idiosyncrasy 
E) demographic pattern

Question 20

What type of exporting involves more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A) direct 
B) licensing 
C) cooperative 
D) joint venture 
E) direct investment 
A) direct 
B) licensing 
C) cooperative 
D) joint venture 
E) direct investment

Thirteen to nineteen year olds in Europe, North and South America, and the industrialized nations of Asia

direct investment.

World Trade Organization (WTO) refers to

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Direct exporting refers to

Cultural symbols are things that

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which cubical would identify intermediaries used to move the product from one country to another?

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Pepsi-Cola, now available in more than 190 countries and territories, accounts for __________ percent of all soft drinks sold internationally.

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged.The wording of that slogan is "_________."

The prominent global market-entry strategy among small-and medium-sized companies is

Three types of companies populate and compete in the global marketplace.Identify and succinctly describe each type.

Play Devil's Advocate.Select any American Industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

FIGURE 7-8 -According to Figure 7-8 above, cell "B" refers to which type of product and promotion strategy?

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The first step involves the seller (Cubicle A); whereas cubicle "B" identifies the

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

What type of exporting involves more risk than indirect exporting for a company but also opens the door to increased profits?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 7: Understanding and Reaching Global Consumers and Markets

Thirteen to nineteen year olds in Europe, North and South America, and the industrialized nations of Asia

direct investment.

World Trade Organization (WTO) refers to

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Direct exporting refers to

Cultural symbols are things that

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which cubical would identify intermediaries used to move the product from one country to another?

A global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Pepsi-Cola, now available in more than 190 countries and territories, accounts for __________ percent of all soft drinks sold internationally.

Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged.The wording of that slogan is "_________."

The prominent global market-entry strategy among small-and medium-sized companies is

Three types of companies populate and compete in the global marketplace.Identify and succinctly describe each type.

Play Devil's Advocate.Select any American Industry and argue persuasively why protectionism is not only patriotic, it is absolutely essential for survival.

FIGURE 7-8 -According to Figure 7-8 above, cell "B" refers to which type of product and promotion strategy?

FIGURE 7-9 -Figure 7-9 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.The first step involves the seller (Cubicle A); whereas cubicle "B" identifies the

Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of product strategy?

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of international product strategy?

Tiffany & Company knows that Japanese are superstitious about the number 4.As a result, Tiffany sells its fine glassware and china in sets of five, not four, in Japan.Tiffany has used its knowledge of __________ to avoid connecting its products with the number 4.

What type of exporting involves more risk than indirect exporting for a company but also opens the door to increased profits?

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters