A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B) contracting with a foreign firm to manufacture products according to certain specifications. C) when a foreign country and a local firm invest together to create a local business. D) having a company handle its own exports directly, without intermediaries. E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad. A) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee. B) contracting with a foreign firm to manufacture products according to certain specifications. C) when a foreign country and a local firm invest together to create a local business. D) having a company handle its own exports directly, without intermediaries. E) exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's product abroad.

Exam 7: Understanding and Reaching Global Consumers and Markets

FIGURE 7-5 -Nestlé markets its Kit Kat (see Figure 7-5 above) bar globally, including Japan.In Japan, "Kit Kat" means "I hope you win." Experienced global marketers are concerned with _________ which involves using interpreters to ensure that words used in brand names or advertisements in a foreign market do not cause problems with or errors in meaning.

(Multiple Choice)

4.8/5

(38)

Question 201

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

(Multiple Choice)

4.9/5

(35)

Question 202

A small Canadian winery located in British Columbia has developed a superior tasting wine.They have no overseas contacts but want to get their wine on the shelves in selected Asian and European markets where growth has been substantial in the last two years.What type of exporting option would best suit this company?

(Multiple Choice)

4.8/5

(33)

Question 203

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

(Multiple Choice)

4.9/5

(36)

Question 204

Licensing refers to

(Multiple Choice)

4.9/5

(33)

Question 205

The best-known quota concerns the limits of __________ in many countries.

(Multiple Choice)

4.8/5

(36)

Question 206

Japanese car safety rules require all automobile replacement parts to be Japanese and not American or European.Japan has some 11,000 trade regulations.This is an example of

(Multiple Choice)

4.7/5

(31)

Question 207

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

(Multiple Choice)

4.8/5

(29)

Question 208

Which of the following types of firms would be most likely to use a global marketing strategy?

(Multiple Choice)

4.9/5

(45)

Question 209

Chrysler Corporation wanted to sell its Jeeps in Japan.The SUV was priced in U.S.dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 31,000 Japanese yen, and the Japanese could not afford to buy it.Its price was set without regard for the

(Multiple Choice)

4.9/5

(34)

Question 210

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, measurement of consumer income in different countries, and

(Multiple Choice)

4.7/5

(32)

Question 211

Currency exchange rate refers to

(Multiple Choice)

4.8/5

(36)

Question 212

Why is it a wise idea for global marketers to use back translation? Provide an example to support your answer.

(Essay)

5.0/5

(35)

Question 213

Economic infrastructure refers to

(Multiple Choice)

4.9/5

(43)

Question 214

Four major trends affecting world trade in the past decade are a gradual decline in economic protectionism exercised by individual countries, formal integration and free trade among nations, global competition among global companies for global customers, and

(Multiple Choice)

4.9/5

(31)

Question 215

FIGURE 7-8 -According to Figure 7-8 above, cell "D" refers to which type of product and promotion strategy?

(Multiple Choice)

4.9/5

(32)

Question 216

Those in favor of protectionism advocate that protectionism

(Multiple Choice)

4.9/5

(30)

Question 217

FIGURE 7-6 -According to Figure 7-6 above, points "A" and "D" would most likely be and respectively.

(Multiple Choice)

4.7/5

(31)

Question 218

Showing 201 - 218 of 218

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Licensing refers to

The best-known quota concerns the limits of __________ in many countries.

Japanese car safety rules require all automobile replacement parts to be Japanese and not American or European.Japan has some 11,000 trade regulations.This is an example of

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Which of the following types of firms would be most likely to use a global marketing strategy?

Chrysler Corporation wanted to sell its Jeeps in Japan.The SUV was priced in U.S.dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 31,000 Japanese yen, and the Japanese could not afford to buy it.Its price was set without regard for the

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, measurement of consumer income in different countries, and

Currency exchange rate refers to

Why is it a wise idea for global marketers to use back translation? Provide an example to support your answer.

Economic infrastructure refers to

Four major trends affecting world trade in the past decade are a gradual decline in economic protectionism exercised by individual countries, formal integration and free trade among nations, global competition among global companies for global customers, and

FIGURE 7-8 -According to Figure 7-8 above, cell "D" refers to which type of product and promotion strategy?

Those in favor of protectionism advocate that protectionism

FIGURE 7-6 -According to Figure 7-6 above, points "A" and "D" would most likely be and respectively.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 7: Understanding and Reaching Global Consumers and Markets

What market entry option allows a company to make the least number of changes in terms of its product, its organization, and even its corporate goals?

A(n) __________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

Licensing refers to

The best-known quota concerns the limits of __________ in many countries.

Japanese car safety rules require all automobile replacement parts to be Japanese and not American or European.Japan has some 11,000 trade regulations.This is an example of

The representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Which of the following types of firms would be most likely to use a global marketing strategy?

Chrysler Corporation wanted to sell its Jeeps in Japan.The SUV was priced in U.S.dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 31,000 Japanese yen, and the Japanese could not afford to buy it.Its price was set without regard for the

Since global marketing is affected by economic considerations, a scan of the global marketplace should include an assessment of the economic infrastructure in different countries, measurement of consumer income in different countries, and

Currency exchange rate refers to

Why is it a wise idea for global marketers to use back translation? Provide an example to support your answer.

Economic infrastructure refers to

Four major trends affecting world trade in the past decade are a gradual decline in economic protectionism exercised by individual countries, formal integration and free trade among nations, global competition among global companies for global customers, and

FIGURE 7-8 -According to Figure 7-8 above, cell "D" refers to which type of product and promotion strategy?

Those in favor of protectionism advocate that protectionism

FIGURE 7-6 -According to Figure 7-6 above, points "A" and "D" would most likely be __________ and __________ respectively.

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

FIGURE 7-6 -According to Figure 7-6 above, points "A" and "D" would most likely be and respectively.