Exam 7: Understanding and Reaching Global Consumers and Markets

FIGURE 7-6 -According to Figure 7-6 above, points "B" would most likely be __________.

Trade among nations or regions depends on political stability.In recent times, billions of dollars have been lost in the __________ and __________ as a result of internal political strife, terrorism, and war.

When Breathe Right decided to enter the global market there were many contributing factors such as countries having a large over-the-counter (OTC) market, high per-capita spending in the OTC market, and future prospects for growth.However, according to Kevin McKenna, vice president for international at CNS, the real key to success is

FIGURE 7-5 -Kit Kat (see Figure 7-5 above) is pronounced "kitto katsu" in Japanese, which roughly translates to "I hope you win." Japanese teens eat Kit Kat bars for good luck, particularly when taking crucial school exams.This is the result of

A form of low risk and capital-free entry into international markets that includes local manufacturing and local assembly is referred to as

The European Union consists of 27 member countries.This single market houses more than __________ million consumers with a combined GDP larger than that of the United States.

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Values refer to

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States.President Clinton's goal was to raise the price on Japanese imports, thereby encouraging American consumers to purchase American-made automobiles.The tax the President threatened to impose is an example of a(n) __________.

FIGURE 7-2 -Pepsi-Cola, now available in more than 190 countries and territories.Figure 7-2 above-"How to make jeans last 10 years" - is targeted at

The EU has benefited its member nations because most tariffs that affect pricing practices have been removed, fewer regulatory restrictions on transportation, advertising, and promotion imposed by countries; and

The U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S.Harley-Davidson uses

An assessment of a country or regional political-regulatory climate includes an analysis of its political stability and __________.

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France, you would be wise to use ___________, whereby you have someone to translate your literature from American English into French, and then have someone else in France translate the French into American English.

A government tax on goods or services entering a country is referred to as a

Recently the Japanese government, under pressure from its domestic farm lobby, slapped government taxes on mushrooms, leeks, and the reeds used in tatami mats that were being imported from China.Japan levied

A New York carwash owner wanted to open a carwash in Quebec, Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

Offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee is referred to as

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer be sure to define cross-cultural analysis.