Question 1

Cross-cultural analysis refers to

Accepted Answer

A) a study that determined that consumers use basically the same criteria when purchasing gifts for their families regardless of their country or culture. 
B) a study that determined that consumers use basically the same criteria when purchasing raw materials for industrial use. 
C) the study of similarities and differences among consumers in two or more nations or societies. 
D) the study of buying behaviors within a given nation to identify similarities and differences. 
E) the study of buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most. 
A) a study that determined that consumers use basically the same criteria when purchasing gifts for their families regardless of their country or culture. 
B) a study that determined that consumers use basically the same criteria when purchasing raw materials for industrial use. 
C) the study of similarities and differences among consumers in two or more nations or societies. 
D) the study of buying behaviors within a given nation to identify similarities and differences. 
E) the study of buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.

Question 2

Exporting refers to

Accepted Answer

A) a global market-entry strategy in which a company will sell its products in international markets but not in its own domestic market. 
B) a global market-entry strategy in which a company produces goods in one country and sells them in another country. 
C) a global market-entry strategy in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications. 
D) a global market-entry strategy in which a company will manufacture products specifically designed for non-domestic markets, but sell those products to distributers who take title and resell the products to different companies around the world. 
E) a global market-entry strategy whereby a product is made in one country, assembled in a second country, and ultimately marketed to a third country. 
A) a global market-entry strategy in which a company will sell its products in international markets but not in its own domestic market. 
B) a global market-entry strategy in which a company produces goods in one country and sells them in another country. 
C) a global market-entry strategy in which a company will manufacture its product in several countries at the same time using different brand names and slight product modifications. 
D) a global market-entry strategy in which a company will manufacture products specifically designed for non-domestic markets, but sell those products to distributers who take title and resell the products to different companies around the world. 
E) a global market-entry strategy whereby a product is made in one country, assembled in a second country, and ultimately marketed to a third country.

Question 3

To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

Accepted Answer

A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores 
A) grocery stores 
B) flower shops 
C) beauty salons 
D) department stores 
E) gift stores

Question 4

The North American Free Trade Agreement was designed to encourage free trade between

Accepted Answer

A) North America, Central America, and South America. 
B) the United States, Canada, and Mexico. 
C) the United States and the European Union. 
D) member countries originally from NATO (North Atlantic Treaty Organization). 
E) North America and The Commonwealth of Independent States. 
A) North America, Central America, and South America. 
B) the United States, Canada, and Mexico. 
C) the United States and the European Union. 
D) member countries originally from NATO (North Atlantic Treaty Organization). 
E) North America and The Commonwealth of Independent States.

Question 5

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Accepted Answer

A) ethnocentric orientation. 
B) multidomestic strategy. 
C) transnational marketing. 
D) polycentric marketing. 
E) multi-market strategy. 
A) ethnocentric orientation. 
B) multidomestic strategy. 
C) transnational marketing. 
D) polycentric marketing. 
E) multi-market strategy.

Question 6

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

Accepted Answer

A) international 
B) multidomestic 
C) transnational 
D) multi-ethnic 
E) multinational 
A) international 
B) multidomestic 
C) transnational 
D) multi-ethnic 
E) multinational

Question 7

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

Accepted Answer

A) are preferences found more in American teenagers than in most other cultures. 
B) actually begins at age 10, but begins to decline significantly, as students enter high school. 
C) ironically is found more for teenagers who cannot afford to make those purchases than for those who can. 
D) are preferences of teenagers around the world regardless of whether they live in Europe, North America, or South America. 
E) once established, rarely if ever changes, which is why identifying these consumers is so important. 
A) are preferences found more in American teenagers than in most other cultures. 
B) actually begins at age 10, but begins to decline significantly, as students enter high school. 
C) ironically is found more for teenagers who cannot afford to make those purchases than for those who can. 
D) are preferences of teenagers around the world regardless of whether they live in Europe, North America, or South America. 
E) once established, rarely if ever changes, which is why identifying these consumers is so important.

Question 8

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

Accepted Answer

A) transnational 
B) domestic 
C) intercontinental 
D) worldwide 
E) cosmopolitan 
A) transnational 
B) domestic 
C) intercontinental 
D) worldwide 
E) cosmopolitan

Question 9

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

Accepted Answer

A) cultural symbols 
B) visual icons 
C) trademarks 
D) brand names 
E) ethnic emblems 
A) cultural symbols 
B) visual icons 
C) trademarks 
D) brand names 
E) ethnic emblems

Question 10

FIGURE 7-6  
-According to Figure 7-6 above, points "C" would most likely be __________.

Accepted Answer

A) exporting 
B) joint venture 
C) direct investment 
D) licensing 
E) franchising 
A) exporting 
B) joint venture 
C) direct investment 
D) licensing 
E) franchising

Question 11

What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Accepted Answer

A) morals 
B) ethics 
C) values 
D) customs 
E) beliefs 
A) morals 
B) ethics 
C) values 
D) customs 
E) beliefs

Question 12

Which of the following statements about global brands is most accurate?

Accepted Answer

A) A global brand is marketed under different names but uses identical ads for all markets. 
B) A global brand has centrally coordinated marketing programs. 
C) A global brand alters product formulation or service for each geographical region. 
D) A global brand delivers multiple benefits based on the GDP of each country. 
E) A global brand is a collaborative effort amongst several different national firms. 
A) A global brand is marketed under different names but uses identical ads for all markets. 
B) A global brand has centrally coordinated marketing programs. 
C) A global brand alters product formulation or service for each geographical region. 
D) A global brand delivers multiple benefits based on the GDP of each country. 
E) A global brand is a collaborative effort amongst several different national firms.

Question 13

Global marketing strategies are popular among many __________ marketers.

Accepted Answer

A) business-to-business 
B) business-to-consumers 
C) consumers-to-consumers 
D) business-to-government 
E) consumers-to-government 
A) business-to-business 
B) business-to-consumers 
C) consumers-to-consumers 
D) business-to-government 
E) consumers-to-government

Question 14

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

Accepted Answer

A) Strauss Group 
B) Ericsson 
C) General Mills 
D) Hebrew National 
E) CGCT 
A) Strauss Group 
B) Ericsson 
C) General Mills 
D) Hebrew National 
E) CGCT

Question 15

FIGURE 7-3  
-McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

Accepted Answer

A) Russia 
B) China 
C) Tanzania 
D) Egypt 
E) India 
A) Russia 
B) China 
C) Tanzania 
D) Egypt 
E) India

Question 16

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Accepted Answer

A) product adaptation 
B) product extension 
C) product integration 
D) product invention 
E) product customization 
A) product adaptation 
B) product extension 
C) product integration 
D) product invention 
E) product customization

Question 17

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

Accepted Answer

A) increases 
B) decreases 
C) levels off 
D) reaches 33% of the total population 
E) reaches 50% of the total population 
A) increases 
B) decreases 
C) levels off 
D) reaches 33% of the total population 
E) reaches 50% of the total population

Question 18

FIGURE 7-9  
-Figure above 7-9 outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Channels of distribution in global marketing are often long and complex.Cubicle "A" represents the __________ and cubicle "B" identifies the __________.

Accepted Answer

A) seller, final consumer 
B) seller, seller's international marketing headquarters 
C) seller international marketing headquarters, channels between nations 
D) channels between nations and channels within foreign nations 
E) channels within foreign nations, final consumer 
A) seller, final consumer 
B) seller, seller's international marketing headquarters 
C) seller international marketing headquarters, channels between nations 
D) channels between nations and channels within foreign nations 
E) channels within foreign nations, final consumer

Question 19

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Accepted Answer

A) All Dell products will be manufactured in the countries in which they are sold. 
B) All Dell products will be compatible with competitors' products and operating systems. 
C) Dell's global expansion efforts will be focused towards emerging economies instead of established ones. 
D) Dell will seek to penetrate the market at the expense of making profits until it obtains a 12% market share. 
E) It will design and distribute the same product globally to take advantage of economies of scale. 
A) All Dell products will be manufactured in the countries in which they are sold. 
B) All Dell products will be compatible with competitors' products and operating systems. 
C) Dell's global expansion efforts will be focused towards emerging economies instead of established ones. 
D) Dell will seek to penetrate the market at the expense of making profits until it obtains a 12% market share. 
E) It will design and distribute the same product globally to take advantage of economies of scale.

Question 20

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A) global consumers. 
B) nondomestic consumers. 
C) international consumers. 
D) multinational consumers. 
E) transnational consumers. 
A) global consumers. 
B) nondomestic consumers. 
C) international consumers. 
D) multinational consumers. 
E) transnational consumers.

Cross-cultural analysis refers to

Exporting refers to

To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

The North American Free Trade Agreement was designed to encourage free trade between

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

FIGURE 7-6 -According to Figure 7-6 above, points "C" would most likely be __________.

What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Which of the following statements about global brands is most accurate?

Global marketing strategies are popular among many __________ marketers.

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

FIGURE 7-3 -McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters

Exam 7: Understanding and Reaching Global Consumers and Markets

Cross-cultural analysis refers to

Exporting refers to

To circumvent competing with Japanese firms through their traditional channel of distribution, Fran Wilson Creative Cosmetics Moodmatcher lip coloring, is sold in which type of retail venue?

The North American Free Trade Agreement was designed to encourage free trade between

The strategy used by firms that have as many different product variations, brand names, and advertising programs as countries in which they do business is referred to as a(n)

Mars, America's second-largest candy company began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n) __________ firm.

The appreciation of fashion, music, and a desire for novelty and trendier designs and images

In terms of the global marketplace there are three primary types of companies: international firms, multinational firms, and __________ firms.

By skillfully using __________, global marketers can tie positive symbolism to their products, services, and brands to enhance their attractiveness to consumers.

FIGURE 7-6 -According to Figure 7-6 above, points "C" would most likely be __________.

What is considered normal and expected about the way people do things in a specific country are referred to as __________.

Which of the following statements about global brands is most accurate?

Global marketing strategies are popular among many __________ marketers.

PepsiCo and __________ entered into a joint venture to market Frito-Lay's, Cheetos, Ruffles, Doritos, and other snacks in Israel.

FIGURE 7-3 -McDonald's sells its popular Maharaja Mac as shown in Figure 7-3 above, in __________.

As a general rule, __________ seems to work best when the consumer market target for the product is alike across countries and cultures - that is, consumers share the same desires, needs, and use for the product.

Generally, as the proportion of middle-income households in a country __________, the nation's purchasing power increases.

In what way is Dell's expansion into the global arena a departure from its standard operating procedure?

Customer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Marketing and Organizational Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility in Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Successful Products, Services, and Brands

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Building an Effective Marketing Plan

Filters