Exam 7: Understanding and Reaching Global Consumers and Markets

U.S citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

A restriction placed on the amount of a product allowed to enter or leave a country is referred to as a

The __________ arrangement between Ericsson, a Swedish telecommunications firm, and CGCT, a French switch maker, enabled them together to beat out AT&T for a $100 million French contract.

Which form of entry into a global market makes a firm vulnerable to harm to its name or reputation?

Fluctuations in __________ among the world's currencies have direct impact on the sales and profits made by global companies.

A firm's profit potential and control over marketing activities increases as it moves from exporting to direct investment as a globe market-entry strategy.But so does the firm's

In terms of the global marketplace there are three primary types of companies: international firms, __________ firms, and transnational firms.

In German, the word "Schuld" which means credit is the same as the German word for __________.

FIGURE 7-4 -The Eiffel Tower in France and the Parthenon in Greece shown above in Figure 7-4, evoke strong feelings from consumers within these respective countries.As a result, marketers must be mindful in accessing the meaning of these __________ to consumers of a specific country.

Many changes influenced the opportunities for global sales of Breathe Right strips.These include increased availability of OTC products formerly available only by prescription, a global push toward self-care, spurred by increasing cost of medical care, extension of OTC products beyond the pharmacy and into grocery and other channels, and even

FIGURE 7-8 -According to Figure 7-8 above, cell "E" refers to which type of product and promotion strategy?

Global consumers refer to

Multidomestic marketing strategy refers to

Based on a study of 6,500 teens in 26 countries, when asked what country had the most influence on their attitudes and purchase behavior, 54 percent of teens from the United States, 87 percent of those from Latin America, and 80 percent of the Europeans, and 80 percent of those from Asia named

FIGURE 7-8 -173 According to Figure 7-8 above, cell "C" refers to which type of product and promotion strategy?

U.S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance, people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily.Furthermore, Northern Europeans insist that freezers should be on the top just as loudly as Southern Europeans insist that freezers should be on the bottom.Other regions use their appliances differently and have other different product demands.Given this information, you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n) __________ marketing strategy.

Discuss this statement."A signal that the world's trading nations are committed to open markets-and will resist protectionism-would inject confidence and energy into our markets," says the U.S.Trade Representative.

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Dell established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy, which of the following statements is most accurate?

Customs refer to