Exam 7: Understanding and Reaching Global Consumers and Markets

, that makes it a crime for U.S.corporations to bribe an official of a foreign government or political party to obtain or retain business in a foreign country is referred to as the

Explain the difference between dumping and a gray market (parallel importing).

Frito-Lay produces and markets potato chips in Russia that have seafood-flavor.This is an example of

Fran Wilson Creative Cosmetics attributes its success to a top-quality product, effective advertising, and a novel __________ program.

What type of exporting has the least amount of commitment and risk but will probably return the least profit?

Which of the following statements about the World Trade Organization (WTO) is most accurate?

The U.S.Rice Millers' Association claims that if the Japanese rice market were opened to imports by lowering __________, lower prices would save Japanese consumers $6 billion annually, and the U.S.would gain a large share of the Japanese rice market.

Global competition refers to

Even though there are approximately one hundred different languages and dialects in the world, the three major languages used in global diplomacy and commerce are

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

A global brand is a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.Global brands have the same product formulation or service concept, deliver the same benefits to consumers, and use consistent advertising across multiple countries and cultures.However, adaptations of global brands are made

Which of the following examples best demonstrates a company's appreciation of another country's values?

Generally speaking, a(n) __________ firm markets their existing products and services in other countries the same way they do in their home country.

Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scamming the global marketplace.

Discuss licensing.Define it, give the advantages and disadvantages.

The __________ imposed on bananas by European Union countries cost consumers $2 billion a year in higher prices.

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent of what it charges in Japan.In other words, Eastman Kodak accused Fuji of __________.

In terms of the global marketplace there are three primary types of companies: __________, multinational firms, and transnational firms.

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Give an example of a global channel of distribution.