Exam 10: Developing New Products and Services

Burberry makes fine raincoats,clothing,and other items,some that feature the company's distinctive plaids.Originally found only in Great Britain,Burberry has opened a limited number of exclusive shops in leading cities around the world to reach customers who value its name and quality.Burberry is selling which classification of consumer product?

product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange

Parallel development is the simultaneous development of both

extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business products?

new-product process refers to

Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs much comparison shopping time?

Microsoft introduced its Zune player a few years after Apple launched its iPod and other competitors offered their new MP3 players.Sales were very disappointing.According to the textbook,the primary reason for the Zune's failure was due in large part to

According to Amber Arnseth,the "Ionator's" key benefits using Activeion technology are

Shopping products refer to items that the consumer

Until 1996,U.S.carmakers sent very few right-hand-drive cars to Japan while German car makers exported several models with the steering wheel on the right to accommodate the way the Japanese drive their cars on the left side of the road.American car manufacturers could blame their failure to a great degree on

product line refers to

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show.Where are you most likely to look first for ideas?

external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product is referred to as

"Groupthink" occurs in a meeting when

seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Distribution is very limited with which of the following type of consumer product?

a firm hired SymphonyIRIGroup's BehaviorScan service to track sales made to a panel of consumers and assess the effectiveness of advertising and other promotion tactics,what type of test market is this?

respect to distribution,shopping products are available

Figure 10-1 -According to Figure 10-1 above,column "B" would represent what type of product?

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 1 is the __________ stage.