A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. B) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) the activities provided to complement a tangible good, such as technical support for a computer. D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. E) the human (nonmechanical) component that is part of the manufacturing process. A) the tangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. B) the intangible activities or benefits that an organization provides to satisfy consumers' needs in exchange for money or something else of value. C) the activities provided to complement a tangible good, such as technical support for a computer. D) any activity required for the production of a good that cannot be completed "in-house" and must be outsourced to another firm. E) the human (nonmechanical) component that is part of the manufacturing process.

A) creates innovative promotional programs for its clients' new products. B) is a highly formalized firm that commercializes new products for its clients. C) rates new products like Consumer Reports. D) develops and designs new products for other organizations. E) runs patent searches for companies that don't have and internal legal department. A) creates innovative promotional programs for its clients' new products. B) is a highly formalized firm that commercializes new products for its clients. C) rates new products like Consumer Reports. D) develops and designs new products for other organizations. E) runs patent searches for companies that don't have and internal legal department.

Exam 10: Developing New Products and Services

Explore all topics

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

(Multiple Choice)

4.9/5

(35)

Question 41

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

(Multiple Choice)

4.8/5

(31)

Question 42

During the first stage of the new-product process,two important activities take place.They are

(Multiple Choice)

5.0/5

(28)

Question 43

marketing involves offering a product for sale

(Multiple Choice)

4.9/5

(25)

Question 44

Which of the following is considered a service?

(Multiple Choice)

4.8/5

(28)

Question 45

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

(Multiple Choice)

4.9/5

(31)

Question 46

terms of brand loyalty,consumers prefer specific brands but will accept substitutes after considering which type of consumer product?

(Multiple Choice)

4.9/5

(44)

Question 47

new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage sequentially into areas in the eastern U.S.This is referred to as a

(Multiple Choice)

4.8/5

(31)

Question 48

demand for a business product that results from the demand for a consumer product is referred to as

(Multiple Choice)

4.9/5

(31)

Question 49

full-scale operating model of the product under development is referred to as a

(Multiple Choice)

4.7/5

(29)

Question 50

Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?

(Multiple Choice)

4.8/5

(35)

Question 51

Services refer to

(Multiple Choice)

4.7/5

(31)

Question 52

you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen,what marketing metric should be used to measure sales performance?

(Multiple Choice)

4.8/5

(34)

Question 53

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

(Multiple Choice)

4.9/5

(30)

Question 54

is a company that

(Multiple Choice)

4.7/5

(34)

Question 55

Which of the products listed below would be the best candidate for full-scale market testing?

(Multiple Choice)

4.7/5

(31)

Question 56

categories of products are classified as business support products? Give an example of each category.

(Essay)

4.7/5

(31)

Question 57

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

(Multiple Choice)

4.9/5

(38)

Question 58

type of good for which the consumer compares several alternatives on such criteria as price,quality,or style is a(n)

(Multiple Choice)

4.7/5

(33)

Question 59

Among business products,support products that include tools and office equipment are referred to as

(Multiple Choice)

4.8/5

(38)

Question 60

Showing 41 - 60 of 305

Exam 10: Developing New Products and Services

Fifty percent or more of American adults have not had their teeth checked by a dentist within the last five years.For these people,dental services would be classified as a(n)

Developing a pool of concepts as candidates for new products is the __________ stage of the new-product process.

During the first stage of the new-product process,two important activities take place.They are

marketing involves offering a product for sale

Which of the following is considered a service?

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?

terms of brand loyalty,consumers prefer specific brands but will accept substitutes after considering which type of consumer product?

new beverage by Snapple is currently being sold only in the western United States.Over the next year,Snapple plans to introduce the beverage sequentially into areas in the eastern U.S.This is referred to as a

demand for a business product that results from the demand for a consumer product is referred to as

full-scale operating model of the product under development is referred to as a

Which stage in the new-product process has as its purpose to identify the strategic role the new product might serve in the firm's overall objectives?

Services refer to

you are using a marketing dashboard to discover which cities in Florida have the weakest sales of sunscreen,what marketing metric should be used to measure sales performance?

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

is a company that

Which of the products listed below would be the best candidate for full-scale market testing?

categories of products are classified as business support products? Give an example of each category.

__________ often speeds up software development by using a "do it,try it,fix it" approach that encourages continuous improvement even after the initial design.

type of good for which the consumer compares several alternatives on such criteria as price,quality,or style is a(n)

Among business products,support products that include tools and office equipment are referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters