Exam 10: Developing New Products and Services

General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

concept test is an

Simulated test markets (STMs)are often run in shopping malls where consumers are

stage of the new-product process that defines the strategic role for a new product in terms of the firm's overall objectives is referred to as __________.

company's product mix is equal to the sum of its

Thirsty Dog! Thirsty Cat! Ad -could a firm use a test market in its new-product process?

a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space failed to make.What is this type of payment called?

Thirsty Dog! is a zesty beef-flavored,vitamin-enriched,mineral-loaded,lightly carbonated bottled water for your dog.It might have been a great product,but competition over shelf space was fierce and the product could not generate enough sales per square foot for retailers.The makers of this product had

Among business products,legal counsel for patent information for a firm's R&D department would most likely be classified as which type of support product?

Business products are also referred to as __________.

Unsought products are

first flat-panel HD (high definition)TV is an example of which type of innovation?

product line is a group of product or service items that are closely related because they satisfy a class of needs,__________,are sold to the same customer group,are distributed through the same type of outlets,or fall within a given price range.

Development refers to the stage of the new-product process

stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

dramatic benefit of Activeion's Ionator is its __________.

Heinz EZ Squirt Photo -discontinuous innovation is a product that

Philips Sonicare recently introduced the FlexCare+ rechargeable toothbrush.A key innovation is a new "gum care" mode that prompts consumers to brush for a full 3-minute cycle for improved gum health.This is an example of which type of innovation?

Accessories are support products that include items such as

__________ is the marketing term for a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange for money or something else of value.