Question 1

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

Accepted Answer

A)  idea generation 
B)  market testing 
C)  business analysis 
D)  development 
E)  commercialization 
A)  idea generation 
B)  market testing 
C)  business analysis 
D)  development 
E)  commercialization

Question 2

late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Accepted Answer

A)  music 
B)  smartphones 
C)  personal computers 
D)  television 
E)  tablet computing 
A)  music 
B)  smartphones 
C)  personal computers 
D)  television 
E)  tablet computing

Question 3

Figure 10-2
-According to Figure10-2 above,column "C" represents a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  spontaneous innovation. 
E)  simultaneous innovation.

Question 4

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

Accepted Answer

A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation 
A)  continuous innovation 
B)  dynamically continuous innovation 
C)  discontinuous innovation 
D)  insignificant innovation 
E)  disruptive innovation

Question 5

marketing,a(n)__________ generally includes not only physical goods,but services and ideas as well.

Accepted Answer

A)  action 
B)  invention 
C)  merchandise 
D)  product 
E)  concept 
A)  action 
B)  invention 
C)  merchandise 
D)  product 
E)  concept

Question 6

product that requires no new behaviors be learned by consumers is a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  product transformation. 
E)  concurrent innovation.

Question 7

of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Accepted Answer

A)  using capacity management to find ways to match the availability of the service offering to when it is needed. 
B)  assessing the marketing and product synergies related to the company's existing operations. 
C)  turning the idea on paper into a prototype. 
D)  determining whether the new product can be protected with a patent or copyright. 
E)  assessing whether the the proposed new product fits with the company's mission and objectives 
A)  using capacity management to find ways to match the availability of the service offering to when it is needed. 
B)  assessing the marketing and product synergies related to the company's existing operations. 
C)  turning the idea on paper into a prototype. 
D)  determining whether the new product can be protected with a patent or copyright. 
E)  assessing whether the the proposed new product fits with the company's mission and objectives

Question 8

Little Remedies Products
-Which of the following statements about product lines is MOST accurate?

Accepted Answer

A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs. 
A)  An advantage of a narrow product line is the ability to have a greater gap between price points. 
B)  Product lines refer to consumer products; product mixes refer to industrial products. 
C)  An advantage of broad product lines is increased likelihood of access to large retail chain distribution. 
D)  A benefit of having a narrow product line is that it enables both consumers and retailers to simplify their buying decisions. 
E)  A broad product line reduces R&D costs.

Question 9

product that disrupts consumers' normal routines but does not require totally new learning is a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  partial innovation. 
E)  disruptive innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  partial innovation. 
E)  disruptive innovation.

Question 10

wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an
Hors d'oeuvre with sweet breads,spreads,and meats,but somehow the company forgot to tell and explain this to potential consumers.This product failure demonstrates

Accepted Answer

A)  not satisfying customer needs on critical factors. 
B)  poor product quality. 
C)  an insignificant point of difference. 
D)  bad timing 
E)  poor execution of the marketing mix. 
A)  not satisfying customer needs on critical factors. 
B)  poor product quality. 
C)  an insignificant point of difference. 
D)  bad timing 
E)  poor execution of the marketing mix.

Question 11

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Accepted Answer

A)  specialty product 
B)  convenience product 
C)  shopping product 
D)  unsought product 
E)  discretionary product 
A)  specialty product 
B)  convenience product 
C)  shopping product 
D)  unsought product 
E)  discretionary product

Question 12

Installations are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)  tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 13

Figure 10-2
-According to Figure 10-2 above,column "B" represents a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  evolutionary innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  disruptive innovation. 
E)  evolutionary innovation.

Question 14

Convenience products refer to

Accepted Answer

A)  items that consumers will make special efforts to seek out and buy. 
B)  items for which consumers compare several alternatives on criteria such as price, quality, or style. 
C)  products consumers purchase frequently, conveniently, and with a minimum of shopping effort. 
D)  ancillary products used to make other products work more efficiently. 
E)  low-cost items for which there are numerous substitutes and generic equivalents. 
A)  items that consumers will make special efforts to seek out and buy. 
B)  items for which consumers compare several alternatives on criteria such as price, quality, or style. 
C)  products consumers purchase frequently, conveniently, and with a minimum of shopping effort. 
D)  ancillary products used to make other products work more efficiently. 
E)  low-cost items for which there are numerous substitutes and generic equivalents.

Question 15

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development

Question 16

movie A Beautiful Mind opened originally in a select number of theaters before opening nationwide.After its theater run,it was shown on pay-per-view channels and then on premium movie channels.The movie then was made widely available in video stores and Netflix on DVD.What type(s)of consumer product is this movie? Explain your answer.

Accepted Answer

Student answers may vary,but all should

Question 17

Items consumed in one or a few uses,such as food and fuel,are referred to as ________.

Accepted Answer

A)  services 
B)  perishable goods 
C)  durable goods 
D)  disposable goods 
E)  nondurable goods 
A)  services 
B)  perishable goods 
C)  durable goods 
D)  disposable goods 
E)  nondurable goods

Question 18

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Accepted Answer

A)  a widget 
B)  a product 
C)  a service 
D)  an idea 
E)  merchandise 
A)  a widget 
B)  a product 
C)  a service 
D)  an idea 
E)  merchandise

Question 19

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

Accepted Answer

A)  cross-functional teams 
B)  the marketing department 
C)  research and development engineers 
D)  product managers 
E)  top management 
A)  cross-functional teams 
B)  the marketing department 
C)  research and development engineers 
D)  product managers 
E)  top management

Question 20

generation is the stage in the new-product process that

Accepted Answer

A)  develops a pool of concepts as candidates for new products. 
B)  selects a single concept and scrutinizes it for all potential benefits and flaws. 
C)  separates ideas into two categories: consumer-oriented and organization-oriented. 
D)  requires the organization to perform a SWOT analysis and an environmental scan. 
E)  consists of the techniques used to screen and reject those ideas that have no merit. 
A)  develops a pool of concepts as candidates for new products. 
B)  selects a single concept and scrutinizes it for all potential benefits and flaws. 
C)  separates ideas into two categories: consumer-oriented and organization-oriented. 
D)  requires the organization to perform a SWOT analysis and an environmental scan. 
E)  consists of the techniques used to screen and reject those ideas that have no merit.

Exam 10: Developing New Products and Services

Factors such as specifying product features,marketing strategy,and financial projections are a part of which stage of the new-product process?

late Steve Jobs oversaw or invented innovations that revolutionized six industries.Which industry below is NOT one of these six?

Figure 10-2 -According to Figure10-2 above,column "C" represents a

chewing gum flavors like lemon-lime,crystal mint,and mint mojito helped Wrigley's add to its sales.These new flavors are which type of innovation?

marketing,a(n)__________ generally includes not only physical goods,but services and ideas as well.

product that requires no new behaviors be learned by consumers is a

of the following actions occur during the business analysis stage of the new-product process EXCEPT:

Little Remedies Products -Which of the following statements about product lines is MOST accurate?

product that disrupts consumers' normal routines but does not require totally new learning is a

wouldn't want to eat Garlic Cake? Garlic Cake was supposed to be served as an Hors d'oeuvre with sweet breads,spreads,and meats,but somehow the company forgot to tell and explain this to potential consumers.This product failure demonstrates

terms of promotion,which of the following type of consumer product stresses status and uniqueness of brand?

Installations are support products that include items such as

Figure 10-2 -According to Figure 10-2 above,column "B" represents a

Convenience products refer to

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 5 is the __________ stage.

Items consumed in one or a few uses,such as food and fuel,are referred to as ________.

good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as __________.

Parallel development,involving the simultaneous development of both the product and the production process,is the responsibility of __________.

generation is the stage in the new-product process that

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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