Question 1

Little Remedies Products
-Which of the following is an example of a product line?

Accepted Answer

A)  Little Remedies' gas relief drops 
B)  Zephyrhills natural spring water in 8 oz. bottles 
C)  The Yellow Pages for Gainesville, Florida 
D)  Hallmark Mother's and Father's Day cards 
E)  Apple iPhone 
A)  Little Remedies' gas relief drops 
B)  Zephyrhills natural spring water in 8 oz. bottles 
C)  The Yellow Pages for Gainesville, Florida 
D)  Hallmark Mother's and Father's Day cards 
E)  Apple iPhone

Question 2

are the four types of consumer products? How do they differ?

Accepted Answer

Convenience products,shopping products,s

Question 3

general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage with the exception of new-product strategy development. 
A)  business analysis 
B)  screening and evaluation 
C)  new-product strategy development 
D)  development 
E)  These activities are addressed at every stage with the exception of new-product strategy development.

Question 4

audiences are allowed to preview actual movies (a "sneak preview")such as Harry Potter and the Deathly Hallows-Part 2 and Star Trek so that changes might be made before they are released to the general public,during which stage of the new-product process does this occur?

Accepted Answer

A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing 
A)  market testing 
B)  business analysis 
C)  commercialization 
D)  screening and evaluation 
E)  concept testing

Question 5

Marketing Dashboard Map
-product can be classified as "new" if it __________ from existing products.

Accepted Answer

A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel 
A)  is functionally different 
B)  is different in color 
C)  is different in its packaging 
D)  is different in price 
E)  requires a different distribution channel

Question 6

3M researcher worked with university students to develop the Post-it® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  new-product strategy development 
E)  concept testing 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  new-product strategy development 
E)  concept testing

Question 7

infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

Accepted Answer

A)  shopping product. 
B)  convenience product. 
C)  specialty product. 
D)  support product. 
E)  unsought product. 
A)  shopping product. 
B)  convenience product. 
C)  specialty product. 
D)  support product. 
E)  unsought product.

Question 8

decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)  shopping product 
B)  specialty product 
C)  unsought product 
D)  discretionary product 
E)  convenience product 
A)  shopping product 
B)  specialty product 
C)  unsought product 
D)  discretionary product 
E)  convenience product

Question 9

Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.For the Vermont Teddy Bear Company,Teddy bears are an example of a

Accepted Answer

A)  product class. 
B)  product mix. 
C)  SKU. 
D)  marketing category. 
E)  product line. 
A)  product class. 
B)  product mix. 
C)  SKU. 
D)  marketing category. 
E)  product line.

Question 10

Figure 10-1
-According to Figure 10-1 above,column "A" would represent what type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 11

Volvo's YCC opens its doors with a press of a button on the car key,will parallel park the car with a self-steering system,and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

Accepted Answer

A)  seasoned mechanics. 
B)  women employees. 
C)  stunt and professional race car drivers. 
D)  loyal Volvo customers. 
E)  drivers of other luxury automobiles. 
A)  seasoned mechanics. 
B)  women employees. 
C)  stunt and professional race car drivers. 
D)  loyal Volvo customers. 
E)  drivers of other luxury automobiles.

Question 12

Which of the following is the best example of a convenience product?

Accepted Answer

A)  Apple iPod 
B)  Lexus LS 460 luxury automobile 
C)  flight on American Airlines 
D)  Roget's Thesaurus 
E)  toothpaste 
A)  Apple iPod 
B)  Lexus LS 460 luxury automobile 
C)  flight on American Airlines 
D)  Roget's Thesaurus 
E)  toothpaste

Question 13

group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a __________.

Accepted Answer

A)  product class 
B)  product mix 
C)  product category 
D)  marketing category 
E)  product line 
A)  product class 
B)  product mix 
C)  product category 
D)  marketing category 
E)  product line

Question 14

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

Accepted Answer

A)  are made of similar components 
B)  made from the same formulations 
C)  require high levels of R&D 
D)  have one SKU number 
E)  are distributed through the same type of outlets 
A)  are made of similar components 
B)  made from the same formulations 
C)  require high levels of R&D 
D)  have one SKU number 
E)  are distributed through the same type of outlets

Question 15

materials,such as grain or lumber as well as assemblies or parts,are referred to as

Accepted Answer

A)  production goods 
B)  components 
C)  accessories 
D)  support products 
E)  raw assemblies 
A)  production goods 
B)  components 
C)  accessories 
D)  support products 
E)  raw assemblies

Question 16

terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

Accepted Answer

A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  supplies 
A)  shopping product 
B)  convenience product 
C)  specialty product 
D)  unsought product 
E)  supplies

Question 17

new product protocol refers to

Accepted Answer

A)  the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B)  a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C)  maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D)  a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. 
E)  the raw unwritten ideas to produce a single commercially successful new product. 
A)  the standardized procedures a firm follows for the inception, design, manufacturing, promotion, and distribution of a new product. 
B)  a formalized statement of intent regarding what will be sold, to whom it will be sold, and by whom it will be sold. 
C)  maintaining compliance with all licensing, manufacturing, and distribution standards established by the U.S. Federal Trade Commission (FT
C) . 
D)  a statement that identifies: (1) a well-defined target market; (2) specific customers' needs, wants, and preferences; and (3) what the product will be and do to satisfy consumers. 
E)  the raw unwritten ideas to produce a single commercially successful new product.

Question 18

3M Products Photo
-relationship between a product line and product mix is

Accepted Answer

A)  product mixes include product lines. 
B)  product lines include product mixes. 
C)  product lines refer to consumer products; product mixes refer to industrial products. 
D)  product mixes refer to consumer products; product lines refer to industrial products. 
E)  there is no significant difference other than minor product variations of color, size, or form. 
A)  product mixes include product lines. 
B)  product lines include product mixes. 
C)  product lines refer to consumer products; product mixes refer to industrial products. 
D)  product mixes refer to consumer products; product lines refer to industrial products. 
E)  there is no significant difference other than minor product variations of color, size, or form.

Question 19

Among business products,which of the following would most likely be considered an industrial service?

Accepted Answer

A)  photocopier 
B)  sheet rock 
C)  photocopier maintenance Changed from Geek Squad because Geek Squad caters more to consumers. 
D)  Cowboys Stadium 
E)  ink cartridges 
A)  photocopier 
B)  sheet rock 
C)  photocopier maintenance Changed from Geek Squad because Geek Squad caters more to consumers. 
D)  Cowboys Stadium 
E)  ink cartridges

Question 20

Define derived demand and provide an example NOT included in the text.

Accepted Answer

A major characteristic of business produ

Exam 10: Developing New Products and Services

Little Remedies Products -Which of the following is an example of a product line?

are the four types of consumer products? How do they differ?

general review of the marketing strategy,product assessment,economic analysis,and legal examination would all take place during which stage of the new-product process?

audiences are allowed to preview actual movies (a "sneak preview")such as Harry Potter and the Deathly Hallows-Part 2 and Star Trek so that changes might be made before they are released to the general public,during which stage of the new-product process does this occur?

Marketing Dashboard Map -product can be classified as "new" if it __________ from existing products.

3M researcher worked with university students to develop the Post-it® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?

infrequent purchases with some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as burial insurance)that a prospective buyer may not initially want.This type of consumer service is referred to as a(n)

decide to buy a new car.You talk to friends about it,research mechanical specifications in Consumer Reports,test drive different makes and models,and compare prices at several dealerships.Into which classification of consumer products would your new car purchase fall?

Vermont Teddy Bear Company sells handmade Teddy bears designed to be given as gifts for almost every occasion imaginable.For the Vermont Teddy Bear Company,Teddy bears are an example of a

Figure 10-1 -According to Figure 10-1 above,column "A" would represent what type of product?

Volvo's YCC opens its doors with a press of a button on the car key,will parallel park the car with a self-steering system,and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

Which of the following is the best example of a convenience product?

group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,are distributed through the same types of outlets,or fall within a given price range is referred to as a __________.

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,__________,or fall within a given price range.

materials,such as grain or lumber as well as assemblies or parts,are referred to as

terms of price,which of the following type of consumer product would most likely be relatively inexpensive?

new product protocol refers to

3M Products Photo -relationship between a product line and product mix is

Among business products,which of the following would most likely be considered an industrial service?

Define derived demand and provide an example NOT included in the text.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

3M researcher worked with university students to develop the Post-it^® Flag Highlighter.His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives.At which stage of the new-product process was this product?