Question 1

of the following are sources for new product ideas EXCEPT:

Accepted Answer

A)  competitors 
B)  universities. 
C)  regulators 
D)  suppliers 
E)  employees 
A)  competitors 
B)  universities. 
C)  regulators 
D)  suppliers 
E)  employees

Question 2

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.

Accepted Answer

A)  are made of similar components 
B)  made from the same formulations 
C)  require high levels of R&D. 
D)  require high levels of R&D 
E)  fall within a given price range 
A)  are made of similar components 
B)  made from the same formulations 
C)  require high levels of R&D. 
D)  require high levels of R&D 
E)  fall within a given price range

Question 3

product item refers to

Accepted Answer

A)  the variations within a product class. 
B)  the entire product category or industry. 
C)  a group of SKUs that are closely related. 
D)  a specific product that has a unique brand, size, or price. 
E)  the services offered by an organization. 
A)  the variations within a product class. 
B)  the entire product category or industry. 
C)  a group of SKUs that are closely related. 
D)  a specific product that has a unique brand, size, or price. 
E)  the services offered by an organization.

Question 4

stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Accepted Answer

A)  idea generation 
B)  product development 
C)  open innovation assessment 
D)  screening and evaluation 
E)  new-product strategy development 
A)  idea generation 
B)  product development 
C)  open innovation assessment 
D)  screening and evaluation 
E)  new-product strategy development

Question 5

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development

Question 6

New York Times calls Marissa Mayer the "__________" of Google's home page,the one person who "controls the look,feel,and functionality of the Internet's most heavily trafficked search engine."

Accepted Answer

A)  Einstein 
B)  Hillary Clinton 
C)  gatekeeper 
D)  Picasso 
E)  CEO 
A)  Einstein 
B)  Hillary Clinton 
C)  gatekeeper 
D)  Picasso 
E)  CEO

Question 7

Burns is the owner of a company called TropicalSpice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices from India with tea.In the __________ stage of the new-product process,the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  market testing 
E)  commercialization 
A)  idea generation 
B)  screening and evaluation 
C)  business analysis 
D)  market testing 
E)  commercialization

Question 8

respect to distribution,convenience products are available

Accepted Answer

A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  by special order from the manufacturer. 
D)  at a very limited number of convenience stores. 
E)  on a widespread basis at many outlets. 
A)  at relatively few outlets. 
B)  at a large number of specialty outlets. 
C)  by special order from the manufacturer. 
D)  at a very limited number of convenience stores. 
E)  on a widespread basis at many outlets.

Question 9

Figure 10-1
-According to Figure 10-1 above,column "D" would represent what type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 10

__________ are items that become part of the final business product.

Accepted Answer

A)  Components 
B)  Accessories 
C)  Support products 
D)  Production goods 
E)  Raw assemblies 
A)  Components 
B)  Accessories 
C)  Support products 
D)  Production goods 
E)  Raw assemblies

Question 11

Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?

Accepted Answer

A)  They are highly sought-after goods that are purchased from wholesalers. 
B)  They are unsought products, so advertising promotes consumers' impulse purchases. 
C)  They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence. 
D)  They are shopping products and can easily go out of stock. 
E)  They are semi-durable goods, so advertising helps to maintain steady demand. 
A)  They are highly sought-after goods that are purchased from wholesalers. 
B)  They are unsought products, so advertising promotes consumers' impulse purchases. 
C)  They are nondurable goods and easily substitutable, so consumers need to be reminded of their existence. 
D)  They are shopping products and can easily go out of stock. 
E)  They are semi-durable goods, so advertising helps to maintain steady demand.

Question 12

which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development 
A)  idea generation 
B)  screening and evaluation 
C)  new-product strategy development 
D)  business analysis 
E)  development

Question 13

Figure 10-1
-According to Figure 10-1 above,column "C" would represent what type of product?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought 
A)  shopping 
B)  convenience 
C)  specialty 
D)  prestige 
E)  unsought

Question 14

_________ is defined as an item consumed in one or a few uses.

Accepted Answer

A)  durable good 
B)  convenience good 
C)  specialty good 
D)  shopping good 
E)  nondurable good 
A)  durable good 
B)  convenience good 
C)  specialty good 
D)  shopping good 
E)  nondurable good

Question 15

3M Products Photo
-various 3M products in the photo above can be classified as a

Accepted Answer

A)  market grouping. 
B)  product mix. 
C)  product class. 
D)  marketing mix. 
E)  SKU line. 
A)  market grouping. 
B)  product mix. 
C)  product class. 
D)  marketing mix. 
E)  SKU line.

Question 16

terms of promotion,which of the following types of products would stress price,availability,and awareness?

Accepted Answer

A)  shopping 
B)  convenience 
C)  specialty 
D)  unsought 
E)  supplies 
A)  shopping 
B)  convenience 
C)  specialty 
D)  unsought 
E)  supplies

Question 17

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally).When it was introduced,Napster would have been an example of a

Accepted Answer

A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  regulatory innovation. 
D)  discontinuous innovation. 
E)  disruptive improvement. 
A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  regulatory innovation. 
D)  discontinuous innovation. 
E)  disruptive improvement.

Question 18

Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

Accepted Answer

A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing 
A)  new-product strategy development 
B)  development 
C)  business analysis 
D)  screening and evaluation 
E)  market testing

Question 19

prototype is a(n)

Accepted Answer

A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to full commercialization. 
B)  full-scale operating model of the product under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  a digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best. 
A)  miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to full commercialization. 
B)  full-scale operating model of the product under development. 
C)  sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release. 
D)  simulated operating model of the product given to consumers to use in full-scale field testing. 
E)  a digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Question 20

terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Accepted Answer

A)  convenience products 
B)  specialty products 
C)  unsought products 
D)  shopping products 
E)  supplies 
A)  convenience products 
B)  specialty products 
C)  unsought products 
D)  shopping products 
E)  supplies

Exam 10: Developing New Products and Services

of the following are sources for new product ideas EXCEPT:

product line is a group of product or service items that are closely related because they satisfy a class of needs,are used together,are sold to the same customer group,and are distributed through the same type of outlets,or __________.

product item refers to

stage of the new-product process that develops a pool of concepts as candidates for new-products is referred to as __________.

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 6 is the __________ stage.

New York Times calls Marissa Mayer the "__________" of Google's home page,the one person who "controls the look,feel,and functionality of the Internet's most heavily trafficked search engine."

respect to distribution,convenience products are available

Figure 10-1 -According to Figure 10-1 above,column "D" would represent what type of product?

__________ are items that become part of the final business product.

Advertising is important for products,such as Butterfinger candy bars and Dasani bottled water,that are purchased frequently and at a relatively low cost.Also,wide distribution in retail outlets is essential.Why?

which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

Figure 10-1 -According to Figure 10-1 above,column "C" would represent what type of product?

_________ is defined as an item consumed in one or a few uses.

3M Products Photo -various 3M products in the photo above can be classified as a

terms of promotion,which of the following types of products would stress price,availability,and awareness?

Napster was the first software that allowed an individual to easily search for and exchange MP3 music files with other individuals (in some cases illegally).When it was introduced,Napster would have been an example of a

Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally choke a child.This type of safety test occurs during the __________ stage of the new-product process.

prototype is a(n)

terms of brand loyalty,consumers are aware of a brand but will readily accept substitutes for which type of product?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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