Question 1

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Accepted Answer

Promotion for convenience products would

Question 2

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)__________; (2)specific customers' needs,wants,and preferences; and (3)what the product will be and do to satisfy consumers.

Accepted Answer

A)  a clear plan for product distribution 
B)  an analysis of potential competitors' products 
C)  a precise budget of how much can be spent for the marketing program 
D)  a well-defined target market 
E)  clear financial goals and expectations 
A)  a clear plan for product distribution 
B)  an analysis of potential competitors' products 
C)  a precise budget of how much can be spent for the marketing program 
D)  a well-defined target market 
E)  clear financial goals and expectations

Question 3

Thirsty Dog! Thirsty Cat! Ad
-Explain why NOT all products can use test markets.

Accepted Answer

Not all products can use test markets.Te

Question 4

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Accepted Answer

A)  product placement fee. 
B)  bribe. 
C)  product support fee. 
D)  slotting fee. 
E)  shelf space allowance. 
A)  product placement fee. 
B)  bribe. 
C)  product support fee. 
D)  slotting fee. 
E)  shelf space allowance.

Question 5

Industrial products are also referred to as __________ products.

Accepted Answer

A)  manufacturing 
B)  merchandise 
C)  organizational 
D)  resale 
E)  business 
A)  manufacturing 
B)  merchandise 
C)  organizational 
D)  resale 
E)  business

Question 6

Considering the classification of consumer products,which of the following products will have the most limited distribution?

Accepted Answer

A)  Duncan Hines cake mixes 
B)  Polaroid cameras 
C)  Quaker State motor oil 
D)  Rolex watches 
E)  Sony stereos 
A)  Duncan Hines cake mixes 
B)  Polaroid cameras 
C)  Quaker State motor oil 
D)  Rolex watches 
E)  Sony stereos

Question 7

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

Accepted Answer

A)  off-peak pricing 
B)  dynamic pricing 
C)  capacity pricing 
D)  down-time pricing 
E)  yield management pricing 
A)  off-peak pricing 
B)  dynamic pricing 
C)  capacity pricing 
D)  down-time pricing 
E)  yield management pricing

Question 8

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)  idea generation. 
B)  business analysis. 
C)  marketing analysis. 
D)  product development. 
E)  commercialization. 
A)  idea generation. 
B)  business analysis. 
C)  marketing analysis. 
D)  product development. 
E)  commercialization.

Question 9

Thirsty Dog! Thirsty Cat! Ad
-Thirsty Dog! & Thirsty Cat! ad above shows an example of a product that failed in the marketplace for a variety of reasons.List and describe the eight marketing-related factors that often contribute to new-product failures and identify the reason(s)for this "unique" marketing-related product failure.

Accepted Answer

The eight reasons listed in the textbook

Question 10

nondurable good is defined as a(n)

Accepted Answer

A)  item consumed in one or a few uses. 
B)  item that usually lasts over an extended number of uses. 
C)  item that lasts at least one year without becoming obsolete. 
D)  product purchased only for the use of ultimate consumers. 
E)  product used in the production of other products. 
A)  item consumed in one or a few uses. 
B)  item that usually lasts over an extended number of uses. 
C)  item that lasts at least one year without becoming obsolete. 
D)  product purchased only for the use of ultimate consumers. 
E)  product used in the production of other products.

Question 11

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Accepted Answer

A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development 
A)  business analysis 
B)  screening and evaluation 
C)  market testing 
D)  commercialization 
E)  development

Question 12

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

Accepted Answer

A)  as a discontinuous innovation. 
B)  as new product from the company's perspective because it is a product line extension. 
C)  as a high-risk product mix extension because it is new to the market. 
D)  as new by the Federal Trade Commission for the usual one-year period. 
E)  as not a new-product because it does not represent a different SKU. 
A)  as a discontinuous innovation. 
B)  as new product from the company's perspective because it is a product line extension. 
C)  as a high-risk product mix extension because it is new to the market. 
D)  as new by the Federal Trade Commission for the usual one-year period. 
E)  as not a new-product because it does not represent a different SKU.

Question 13

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Accepted Answer

A)  capacity management 
B)  customer experience management 
C)  derived demand 
D)  internal marketing 
E)  the seven I's of services 
A)  capacity management 
B)  customer experience management 
C)  derived demand 
D)  internal marketing 
E)  the seven I's of services

Question 14

Figure 10-3
-Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Accepted Answer

A)  idea generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment 
A)  idea generation 
B)  screening and evaluation 
C)  screening and analysis 
D)  new-product strategy development 
E)  product assessment

Question 15

Which of the following activities are accomplished during the development stage for services?

Accepted Answer

A)  developing off-peak pricing strategies 
B)  using fast prototyping to improve the initial design 
C)  ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D)  using capacity management models to match service availability with consumers' needs 
E)  analyzing the sequence of service encounters 
A)  developing off-peak pricing strategies 
B)  using fast prototyping to improve the initial design 
C)  ensuring that employees have the commitment and skills to meet customers' expectations and sustain their loyalty 
D)  using capacity management models to match service availability with consumers' needs 
E)  analyzing the sequence of service encounters

Question 16

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

Accepted Answer

A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  disruptive improvement. 
D)  discontinuous innovation. 
E)  evolutionary innovation. 
A)  continuous innovation. 
B)  dynamically continuous innovation. 
C)  disruptive improvement. 
D)  discontinuous innovation. 
E)  evolutionary innovation.

Question 17

most expensive stage in the new-product process for most products and services is

Accepted Answer

A)  commercialization. 
B)  screening and evaluation. 
C)  business analysis. 
D)  development. 
E)  market testing. 
A)  commercialization. 
B)  screening and evaluation. 
C)  business analysis. 
D)  development. 
E)  market testing.

Question 18

failure fee is a penalty payment

Accepted Answer

A)  a retailer assesses a manufacturer to handle defective new products that customers returned. 
B)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C)  a retailer makes to a manufacturer for stockouts-not keeping point-of-purchase displays continuously stocked with the new product. 
D)  a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E)  a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell. 
A)  a retailer assesses a manufacturer to handle defective new products that customers returned. 
B)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf. 
C)  a retailer makes to a manufacturer for stockouts-not keeping point-of-purchase displays continuously stocked with the new product. 
D)  a manufacturer makes to a wholesaler as compensation for case-lot sales not made to retailers. 
E)  a manufacturer makes to compensate a retailer for devoting valuable shelf space to a product that fails to sell.

Question 19

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A)  an insignificant point of difference. 
B)  too little market attractiveness. 
C)  poor execution of the marketing mix. 
D)  poor product quality. 
E)  incomplete market and product protocol. 
A)  an insignificant point of difference. 
B)  too little market attractiveness. 
C)  poor execution of the marketing mix. 
D)  poor product quality. 
E)  incomplete market and product protocol.

Question 20

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Accepted Answer

A)  home security system 
B)  disposable lighter 
C)  microwave oven 
D)  electric toothbrush 
E)  video camera 
A)  home security system 
B)  disposable lighter 
C)  microwave oven 
D)  electric toothbrush 
E)  video camera

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)__________; (2)specific customers' needs,wants,and preferences; and (3)what the product will be and do to satisfy consumers.

Thirsty Dog! Thirsty Cat! Ad -Explain why NOT all products can use test markets.

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Industrial products are also referred to as __________ products.

Considering the classification of consumer products,which of the following products will have the most limited distribution?

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

nondurable good is defined as a(n)

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Which of the following activities are accomplished during the development stage for services?

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

most expensive stage in the new-product process for most products and services is

failure fee is a penalty payment

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 10: Developing New Products and Services

Explain the differences in promotion between convenience,shopping,specialty,and unsought products.

Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1)__________; (2)specific customers' needs,wants,and preferences; and (3)what the product will be and do to satisfy consumers.

Thirsty Dog! Thirsty Cat! Ad -Explain why NOT all products can use test markets.

Kroger required that Birds Eye pay $15,000 to get its new Vegetable Quinoa Pilaf placed in the frozen vegetable freezer section of its supermarkets.This payment is an example of a

Industrial products are also referred to as __________ products.

Considering the classification of consumer products,which of the following products will have the most limited distribution?

maximize profits,service providers use tools such as __________ to charge different prices for different times of the day or week to reflect the variations in demand for their services.

stage of the new product process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

nondurable good is defined as a(n)

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 7 is the __________ stage.

Clean is an antibacterial cleaning liquid for home use.If Proctor and Gamble (P&G),the manufacturer of Mr.Clean,added Mr.Clean Magic Eraser Bath Scrubber to the Mr.Clean product line,it would be seen by P&G

services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.

Figure 10-3 -Figure 10-3 above represents the seven stages of the new-product development process.Stage 3 is the __________ stage.

Which of the following activities are accomplished during the development stage for services?

the early 1900s,your great-great-grandfather probably purchased his first automobile.After years of driving a horse and buggy,he got in his new car and drove it into his new garage.The new automobile was an example of a

most expensive stage in the new-product process for most products and services is

failure fee is a penalty payment

the time of its introduction,which of the following products was the BEST example of a continuous innovation?

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters