Question 1

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Accepted Answer

A)  inventive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  continuous invention 
A)  inventive innovation 
B)  continuous innovation 
C)  discontinuous innovation 
D)  dynamically continuous innovation 
E)  continuous invention

Question 2

Thirsty Dog! Thirsty Cat! Ad
-is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

Accepted Answer

Idea generation is the second stage of t

Question 3

screening and evaluation stage of the new-product process involves

Accepted Answer

A)  internal and external evaluations of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development. 
A)  internal and external evaluations of new-product ideas. 
B)  product selection and budgeting projections. 
C)  business and cost analyses. 
D)  patent searches and environmental scanning. 
E)  idea selection and prototype development.

Question 4

Which of the following is an example of an organizational problem that can cause a new product failure?

Accepted Answer

A)  a competitor with a similar product beat the firm to market 
B)  too much input from different stakeholders outside the firm 
C)  not learning critical takeaway lessons from past failures 
D)  it is a personal favorite of the CEO 
E)  the board of directors insisted on it 
A)  a competitor with a similar product beat the firm to market 
B)  too much input from different stakeholders outside the firm 
C)  not learning critical takeaway lessons from past failures 
D)  it is a personal favorite of the CEO 
E)  the board of directors insisted on it

Question 5

Screening and evaluation refers to the stage of the new-product process

Accepted Answer

A)  where prospective customers are exposed to new product prototypes for the first time. 
B)  where new product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation. 
A)  where prospective customers are exposed to new product prototypes for the first time. 
B)  where new product concepts that have been found viable are converted into actual prototypes. 
C)  that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort. 
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections. 
E)  where consumers evaluate a new product's performance in an actual-use situation.

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Thirsty Dog! Thirsty Cat! Ad -is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

screening and evaluation stage of the new-product process involves

Which of the following is an example of an organizational problem that can cause a new product failure?

Screening and evaluation refers to the stage of the new-product process

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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Exam 10: Developing New Products and Services

Electronics recently introduced the Fridge-TV.This is an example of which type of innovation?

Thirsty Dog! Thirsty Cat! Ad -is idea generation in the new-product process? From where do forward thinking marketers get their ideas?

screening and evaluation stage of the new-product process involves

Which of the following is an example of an organizational problem that can cause a new product failure?

Screening and evaluation refers to the stage of the new-product process

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters