Exam 10: Developing New Products and Services

product is a good,service,or idea consisting of a __________ that satisfy consumers' needs and is received in exchange for money or something else of value.

of the different product lines offered by an organization are collectively referred to as a

Products organizations buy that assist in providing other products for resale are referred to as __________.

Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to

good has tangible attributes that a consumer's __________ can perceive.

Breyer's introduced a new line of ice cream flavors for sale in elegant black containers.This was done on a limited scale to determine consumer reactions before national distribution of the product.Breyer's new product was in the __________ stage of the new-product process.

Products (such as tools and repair services)that are used to assist in producing other goods and services are referred to as __________.

terms of promotion,which of the following type of consumer product stresses product differentiation from competitors?

Generating insights leading to actions based on massive numbers of peoples' ideas is called __________.

respect to price,which of the following type of consumer product would most likely be very expensive?

are the eight marketing reasons for new-product failures?

Consumer product classifications differ in terms of the: (1)effort the consumer spends on the decision; (2)frequency of purchase; and (3)

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Characterize the difference between a product line and a product mix.Give an example of each.

the time of its introduction,which of the following products was the best example of a continuous innovation?

Marissa Mayer oversees virtually every new design or feature on Google's home page,from the color of the Google tool bar to the exact words on a Google page.Her job title is

Support products are items used to assist in producing other goods and services.These include installations,industrial services,supplies,and __________.

first stage of the new-product process is

Items for which the consumer compares several alternatives on several criteria such as price,quality,or style are referred to as __________.

Despite the quality and benefits of Activeion's Ionator,the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles when marketing this new product?