Question 1

product failures may be reduced or avoided if the company developing the new product has

Accepted Answer

A)  support from marketer-dominated sources of information. 
B)  a clear product definition. 
C)  a statement of competitive intent. 
D)  stakeholder approval in the development process. 
E)  a precise protocol. 
A)  support from marketer-dominated sources of information. 
B)  a clear product definition. 
C)  a statement of competitive intent. 
D)  stakeholder approval in the development process. 
E)  a precise protocol.

Question 2

Industrial services are support products that include items such as

Accepted Answer

A)  stationery, paper clips, and brooms. 
B)   tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services. 
A)  stationery, paper clips, and brooms. 
B)   tools and office equipment. 
C)  buildings and fixed equipment. 
D)  raw materials and component parts. 
E)  maintenance, repair, and legal services.

Question 3

Heinz EZ Squirt Photo
-product that establishes new consumption patterns among consumers is a

Accepted Answer

A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  evolutionary innovation. 
E)  disruptive innovation. 
A)  continuous innovation. 
B)  discontinuous innovation. 
C)  dynamically continuous innovation. 
D)  evolutionary innovation. 
E)  disruptive innovation.

Question 4

Which of the following is considered an idea?

Accepted Answer

A)  silverware 
B)  washing machine 
C)  chewing gum 
D)  a marketing class 
E)  freedom 
A)  silverware 
B)  washing machine 
C)  chewing gum 
D)  a marketing class 
E)  freedom

Question 5

Support products are items used to assist in producing other goods and services.These include installations,supplies,accessory equipment,and __________.

Accepted Answer

A)  complementary products 
B)  materials 
C)  industrial services 
D)  derived products 
E)  components 
A)  complementary products 
B)  materials 
C)  industrial services 
D)  derived products 
E)  components

Question 6

Consumer products refer to

Accepted Answer

A)  products purchased by the ultimate consumer. 
B)  products used in the production of other items. 
C)  products a consumer will make an effort to seek out and buy. 
D)  items purchased frequently and with a minimum of shopping effort. 
E)  products that assist directly or indirectly in providing products for resale. 
A)  products purchased by the ultimate consumer. 
B)  products used in the production of other items. 
C)  products a consumer will make an effort to seek out and buy. 
D)  items purchased frequently and with a minimum of shopping effort. 
E)  products that assist directly or indirectly in providing products for resale.

Question 7

Feature bloat is

Accepted Answer

A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor or cost-free product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product attributes that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making it larger (the "mega" phenomenon). 
A)  an exaggeration of a product's performance capabilities. 
B)  the overcharging in price for a minor or cost-free product enhancement. 
C)  the requirement of having consumers learn new behaviors with a continuous innovation. 
D)  an excessive number of product attributes that overwhelms consumers with unnecessary complexity. 
E)  the increase in package size when adding more content or making it larger (the "mega" phenomenon).

Question 8

Support products are items used to assist in producing other goods and services.These include installations,accessory equipment,supplies,and __________.

Accepted Answer

A)  industrial services 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products 
A)  industrial services 
B)  components 
C)  materials 
D)  derived products 
E)  complementary products

Question 9

Which of the following is the best example of a nondurable good?

Accepted Answer

A)  automobile 
B)  iPod 
C)  baseball 
D)  gasoline 
E)  shoes 
A)  automobile 
B)  iPod 
C)  baseball 
D)  gasoline 
E)  shoes

Question 10

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

Accepted Answer

A)  how to change the promotional strategy 
B)  whether the problem is internal or external to the organization 
C)  whether to drop or keep the failing product or market 
D)  whether to change the goal, and therefore, the marketing metric used to measure it 
E)  if the numbers used for evaluation in the marketing dashboard are accurate 
A)  how to change the promotional strategy 
B)  whether the problem is internal or external to the organization 
C)  whether to drop or keep the failing product or market 
D)  whether to change the goal, and therefore, the marketing metric used to measure it 
E)  if the numbers used for evaluation in the marketing dashboard are accurate

Question 11

During a recent shopping trip to a local Target store,Pat noticed several things.First,she noticed that the store offered a tremendous variety of products,including toys; pet food; clothing for men,women,and children; health and beauty aids; small household appliances; automotive products; and more.Each product grouping at Target is an example of a(n)__________.

Accepted Answer

A)  product item 
B)  product mix 
C)  industry 
D)  product class 
E)  product line 
A)  product item 
B)  product mix 
C)  industry 
D)  product class 
E)  product line

Question 12

Among business products,which of the following would MOST likely be considered supplies?

Accepted Answer

A)  photocopier 
B)  sheet rock 
C)  cleaning service 
D)  Dallas Cowboys Stadium 
E)  ink cartridges 
A)  photocopier 
B)  sheet rock 
C)  cleaning service 
D)  Dallas Cowboys Stadium 
E)  ink cartridges

Question 13

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

Accepted Answer

With a continuous innovation,no new lear

Question 14

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A)  generate awareness among consumers. 
B)  advertise benefits to consumers, stressing points of differentiation. 
C)  educate consumers about entirely new consumption patterns through product trial and personal selling. 
D)  obtain widespread distribution in multiple channels. 
E)  stress price differentials from competitors' products. 
A)  generate awareness among consumers. 
B)  advertise benefits to consumers, stressing points of differentiation. 
C)  educate consumers about entirely new consumption patterns through product trial and personal selling. 
D)  obtain widespread distribution in multiple channels. 
E)  stress price differentials from competitors' products.

Question 15

Business products refer to

Accepted Answer

A)  products organizations buy that assist in providing other products for resale. 
B)  supplies necessary for the day-to-day operations of a business. 
C)  ancillary services necessary for the operation of a business. 
D)  products that are sold exclusively to businesses. 
E)  prototypes that won't actually be constructed until a sale has been made. 
A)  products organizations buy that assist in providing other products for resale. 
B)  supplies necessary for the day-to-day operations of a business. 
C)  ancillary services necessary for the operation of a business. 
D)  products that are sold exclusively to businesses. 
E)  prototypes that won't actually be constructed until a sale has been made.

Question 16

Thirsty Dog! Thirsty Cat! Ad
-Identify and describe each stage in the new-product process in the correct order.

Accepted Answer

There are seven stages in the new-produc

Question 17

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Accepted Answer

A)  not listening to the voice of the consumer 
B)  incomplete market and product protocol 
C)  pushing a product too early into the market 
D)  the "NIH" problem 
E)  encountering groupthink in meetings 
A)  not listening to the voice of the consumer 
B)  incomplete market and product protocol 
C)  pushing a product too early into the market 
D)  the "NIH" problem 
E)  encountering groupthink in meetings

Question 18

Specialty products refer to

Accepted Answer

A)  products for which there are no close substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a special effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy. 
A)  products for which there are no close substitutes. 
B)  products purchased for their prestige or high perceived value. 
C)  products a consumer will make a special effort to search out and buy. 
D)  items for which the consumer compares several alternatives on several criteria such as price, quality, or style. 
E)  items that the consumer does not know about or knows about but does not initially buy.

Question 19

Concept tests are part of which stage in the new-product process?

Accepted Answer

A)  development 
B)  screening and evaluation 
C)  idea generation 
D)  new-product strategy development 
E)  business analysis 
A)  development 
B)  screening and evaluation 
C)  idea generation 
D)  new-product strategy development 
E)  business analysis

Question 20

stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Accepted Answer

A)  development. 
B)  market testing. 
C)  business analysis. 
D)  commercialization. 
E)  screening and evaluation. 
A)  development. 
B)  market testing. 
C)  business analysis. 
D)  commercialization. 
E)  screening and evaluation.

Exam 10: Developing New Products and Services

product failures may be reduced or avoided if the company developing the new product has

Industrial services are support products that include items such as

Heinz EZ Squirt Photo -product that establishes new consumption patterns among consumers is a

Which of the following is considered an idea?

Support products are items used to assist in producing other goods and services.These include installations,supplies,accessory equipment,and __________.

Consumer products refer to

Feature bloat is

Support products are items used to assist in producing other goods and services.These include installations,accessory equipment,supplies,and __________.

Which of the following is the best example of a nondurable good?

Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step market research would take would be to determine _____________.

Among business products,which of the following would MOST likely be considered supplies?

Compare continuous,dynamically continuous,and discontinuous innovations.Provide the marketing strategy and an example of each.

emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Business products refer to

Thirsty Dog! Thirsty Cat! Ad -Identify and describe each stage in the new-product process in the correct order.

of the eight primary MARKETING-RELATED reasons for new-product failure is __________.

Specialty products refer to

Concept tests are part of which stage in the new-product process?

stage of the new-product process that exposes actual products to prospective consumers under realistic purchase conditions to see if they will buy is referred to as

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Understanding and Reaching Global Consumers and Markets

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

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