Exam 7: Understanding and Reaching Global Consumers and Markets

Every country engages in some form of protectionism.However,protectionism has declined internationally over the past 50 years due in large part to the

Which global perspective on world trade views exports and imports as complementary economic flows?

Contract assembly refers to

Generally speaking,a(n)__________ firm markets its existing products and services in other countries the same way it does in its home country.

you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ___________,whereby you have someone to translate your literature from American English into French,and then have someone else in France translate the French into American English.

changes influenced the opportunities for global sales of Breathe Right strips.One of these is:

global retailing,the acronym "OTC" stands for

Someone who wanted to study the fact that in some nations black is a sign of mourning while in other nations white is a sign of mourning would be studying

There are __________ World Trade Organization countries,including the United States,which account for more than 90 percent of world trade.

though Exxon adapts its gasoline blends for different countries based on climate,the promotion message is unchanged.The wording of that slogan is "_________."

According to Michael Porter's diamond of national competitive advantage,both the number and sophistication of domestic customers for an industry's product are examples of

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then,Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and the owner pays a fee to Tricon.Tricon is engaged in

Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Two-thirds of the commercial transactions in Russia involve non-monetary forms of payment.This is a function of the country's __________.

Which of the following statements about the World Trade Organization (WTO)is most accurate?

World trade flows to and from the United States reflect __________ for goods and services among nations and industries.

company that makes Breathe-Right nasal strips sells the same product in other countries.This is an example of which type of global product strategy?

Which of the following is an element of company strategy,structure,and rivalry?

CNS decided to enter the global market for its Breathe Right strips,there were many contributing factors for doing so.However,according to Kevin McKenna,vice president for international at CNS,the real key to successfully enter a specific global market is