Exam 7: Understanding and Reaching Global Consumers and Markets

CAFTA-DR is a comprehensive free trade agreement between Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,Nicaragua,and __________.

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Contract manufacturing refers to

situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

New York carwash owner wanted to open a carwash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were behaving not only inappropriately,but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Global competition refers to when

largest,but poorest socioeconomic group of people in the world,is often referred to as being at the

trade feedback effect is one argument for

Which of the following statements about world trade flows is most accurate?

Which of the following statements about world trade flows is most accurate?

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Competitive advantage for global firms grows out of __________,innovation,and change.

Parthenon Photo -Semiotics refers to

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as