Exam 7: Understanding and Reaching Global Consumers and Markets

Discuss licensing.Define it,give the advantages and disadvantages,and explain what contract manufacturing,contract assembly,and franchising are.

disadvantage of a joint venture arrangement when entering a new global market is that

European Union is an economic and political union of __________ member countries located primarily in Europe that have eliminated most barriers to the free flow of goods,services,capital,and labor across their borders.

Exporting refers to a global market-entry strategy

President Bill Clinton attempted to protect American firms from foreign competition by placing a government tax on Japanese automobiles imported to the United States.President Clinton's goal was to raise the price on Japanese imports,thereby encouraging American consumers to purchase American-made automobiles.The tax the president threatened to impose is an example of a __________.

three types of companies that populate and compete in the global marketplace are international firms,__________ firms,and transnational firms.

Foreign countries with very low per capita incomes may,nonetheless,be attractive markets for expensive goods.To get a more accurate picture of a country's purchasing power,a country's __________ must also be considered.

Which of the following countries is the world's leading importer?

four largest exporters to the United States are

Which of the following is an advantage inherent in the use of licensing?

Figure 7-5 -According to Figure 7-5 above,points "B" and "C" would most likely be __________ and __________ respectively.

out of every 10 diamonds sold in the world pass through India,making diamonds that country's largest export at $6.6 billion a year.One of the reasons for its success is the nation's 2,500 trading firms,banks,airlines,customers' offices,and courier services that make sure the diamonds are safely delivered.According to Michael Porter's theory about national competitive advantage,India's success in the diamond industry is due in part to its

North American Free Trade Agreement was designed to encourage free trade between

three types of companies populate and compete in the global marketplace are (1)international firms; (2)multinational firms; and (3)__________ firms.

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"E" refers to which type of strategy?

Indirect exporting occurs when a firm sells its domestically produced goods in a foreign country

Beginning January 1,2005,China lifted the import quotas and lowered tariffs on automobiles.This removal of the quotas and the lowering of tariffs is an example of

Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to serve the unmet needs of a foreign nation is which type of product strategy?

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."C" represents the

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?