Exam 7: Understanding and Reaching Global Consumers and Markets

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)__________; (2)licensing; (3)joint venture; and (4)direct investment.

global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership,control,and profits of the new company is referred to as

strategy used by firms that have as many different product variations,brand names,and advertising programs as countries in which they do business is referred to as a(n)

"Little Dragons," in relation to the Asian free trade agreements,are composed of:

Honda and Toyota have plants in the United States that use American labor.This example is an illustration of Honda and Toyota practicing

European Union (EU)has created abundant marketing opportunities because it is no longer necessary to

Canada has two official languages,which are

a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

prominent global market-entry strategy among small-and medium-sized companies is

a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)licensing; (3)joint venture; and (4)__________.

devil's advocate.Select any American industry and argue persuasively why protectionism is not only patriotic,it is absolutely essential for survival.

Which of the following statements reflects Michael Porter's theory regarding national competitive advantage?

Explain the difference between dumping and parallel importing.

variations on licensing are

companies become involved in direct exporting when

Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and subject to a contractual agreement that allows the owners to operate the business under the established KFC brand name and according to specific rules.Tricon is engaged in

assessment of a country's or region's political-regulatory climate includes an analysis of its political stability and __________.

Recently,the Japanese government,under pressure from its domestic farm lobby,slapped government taxes on mushrooms,leeks,and the reeds used in tatami mats that were being imported from China.Japan levied

__________ arrangement between Ericsson,a Swedish telecommunications firm,and CGCT,a French switch maker,enabled them together to beat out AT&T for a $100 million French contract.

Frito-Lay produces and markets potato chips in Russia that have seafood flavor.This is an example of