Exam 7: Understanding and Reaching Global Consumers and Markets

Latvia,only one six-lane highway connects Riga with Moscow.Otherwise,the roads are two-lane and many are made of cobblestones or bricks.This limits the speed with which deliveries can be made and means that delivery trucks must be quite small.The road network in Latvia is an example of its

Companies that use a(n)___________ marketing strategy have as many different product variations,brand names,and advertising programs as countries in which they do business.

recent years,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the best-known three.

Which of the following statements accurately describes the global perspective on world trade?

Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."B" represents the

circumvent competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over ¥31,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

__________ imposed on bananas by European Union countries cost consumers $2 billion a year in higher prices.

Which of the following is most accurate in regards to the Asian free trade agreements?

Since global marketing is affected by economic considerations,a scan of the global marketplace should include this factor:

Direct investment in international marketing refers to

Which of the following is a disadvantage associated with licensing?

Although Russia now has a free economy,there are still some problems with its financial and legal systems as well as with the notion of

Global companies have five strategies for matching products and their promotion efforts to global markets.The strategy of selling virtually the same product in other countries is referred to as

Consumer ethnocentrism refers to

Company executives were perplexed when the company's Scotch-Brite floor-cleaning product initially produced lukewarm sales in the Philippines.A Filipino employee explained that consumers generally clean floors by pushing coconut shells around with their feet.3M changed the shape of the pad to a foot and sales soared.3M changed its product in response to a Filipino __________.

__________ firm engages in trade and marketing in different countries as an extension of the marketing strategy in its home country.

World Trade Organization (WTO)refers to