Exam 7: Understanding and Reaching Global Consumers and Markets

Describe the people at the bottom of the pyramid and give an example of how global companies are choosing to serve them.

Generally,as the proportion of middle-income households in a country increases,the nation's purchasing power __________.

PepsiCo and __________ entered into a joint venture to market Frito-Lay's,Cheetos,Ruffles,and Doritos in Israel.

Which of the following statements about world trade flows is most accurate?

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country.Which letter in the figure ("A," "B," "C," "D," or "E")would identify intermediaries used to move the product from one country to another?

and briefly describe the four main elements of Porter's diamond of national competitive advantage.

S.appliance manufacturers find that different customs about shopping must be used to determine product design.For instance,people in Northern Europe shop only once a week,so they need bigger refrigerators than Southern Europeans,who shop daily.Furthermore,Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans insist that freezers should be on the bottom.Consumers in other regions use their appliances differently and have other different product demands.Given this information,you should conclude U.S.appliance manufacturers would be more likely successful if they used a(n)__________ marketing strategy.

global market-entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Generally,as the proportion of middle-income households in a country __________,the nation's purchasing power increases.

Kit Kat Bar Photo -Consider the Kit Kat bar photo above.Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "I will win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This is the result of

Which of the following is most accurate in regards to the Asian free trade agreements?

two major classifications of stages of economic development helpful to global marketers are

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; demand conditions; related and supporting industries; and __________.

is the difference between cultural ethnocentricity and consumer ethnocentrism?

is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

Strategic alliances refer to

U.S.motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the United States.Harley-Davidson uses

global brand refers to

Tahitian pearl market might never have existed were it not for Salvador Assael,the "pearl king" of the South Seas.Assael got into the pearl business at the end of World War II.Tahiti had thousands of Swiss watches but suddenly had no GIs to buy them.Assael observed that the Japanese were desperate for watches but had no cash,and also,that the Japanese still had a pearl industry.So,Assael oversaw the swapping of watches for pearls,which were then sold to the Australian and U.S.markets.This international barter is an example of

Global companies have five strategies for matching products and their promotion efforts to global markets.Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global product strategy?