Question 1

Those in favor of protectionism advocate that protectionism

Accepted Answer

A)  helps reduce tariffs and quotas. 
B)  encourages the development of domestic industries. 
C)  encourages economic reliance on foreign countries. 
D)  creates opportunities for the outsourcing of domestic jobs. 
E)  creates a more favorable environment for a global economy. 
A)  helps reduce tariffs and quotas. 
B)  encourages the development of domestic industries. 
C)  encourages economic reliance on foreign countries. 
D)  creates opportunities for the outsourcing of domestic jobs. 
E)  creates a more favorable environment for a global economy.

Question 2

Which of the following statements about the World Trade Organization (WTO)is most accurate?

Accepted Answer

A)  The WTO is a permanent institution that sets rules governing trade between its members. 
B)  The WTO sets rules governing trade between its members and the remainder of the world. 
C)  The 153 member countries of the WTO account for approximately 55 percent of world trade. 
D)  The WTO uses panels of trade experts who can issue non-binding recommendations. 
E)  The WTO was formed by the United Nations. 
A)  The WTO is a permanent institution that sets rules governing trade between its members. 
B)  The WTO sets rules governing trade between its members and the remainder of the world. 
C)  The 153 member countries of the WTO account for approximately 55 percent of world trade. 
D)  The WTO uses panels of trade experts who can issue non-binding recommendations. 
E)  The WTO was formed by the United Nations.

Question 3

type of exporting has the least amount of commitment and risk but will probably return the least profit?

Accepted Answer

A)  direct 
B)  indirect 
C)  licensing 
D)  joint venture 
E)  direct investment 
A)  direct 
B)  indirect 
C)  licensing 
D)  joint venture 
E)  direct investment

Question 4

Which of the following is an element of related and supporting industries?

Accepted Answer

A)  media exposure of products 
B)  existence of supplier clusters 
C)  sophistication of consumers 
D)  intensity of competition 
E)  aggregation of markets 
A)  media exposure of products 
B)  existence of supplier clusters 
C)  sophistication of consumers 
D)  intensity of competition 
E)  aggregation of markets

Question 5

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n)__________ firm.

Accepted Answer

A)  international 
B)  multidomestic 
C)  transnational 
D)  meganational 
E)  multinational 
A)  international 
B)  multidomestic 
C)  transnational 
D)  meganational 
E)  multinational

Question 6

Indirect exporting refers to

Accepted Answer

A)  offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to stated specifications. 
C)  the combined investment of a foreign country and a local firm to create a local business. 
D)  when a firm sells its domestically produced goods in a foreign country through an intermediary. 
E)  when a firm sells its domestically produced goods in a foreign country without intermediaries. 
A)  offering the right to a trademark, patent, trade secret, or similarly valued item of intellectual property in return for a royalty or fee. 
B)  contracting with a foreign firm to manufacture products according to stated specifications. 
C)  the combined investment of a foreign country and a local firm to create a local business. 
D)  when a firm sells its domestically produced goods in a foreign country through an intermediary. 
E)  when a firm sells its domestically produced goods in a foreign country without intermediaries.

Question 7

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A)  The EU (European Union) is the world leader in terms of GDP (gross domestic product). 
B)  The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports. 
C)  The United States is running a continuing trade surplus because it has the world's largest gross domestic product. 
D)  The United States' relative role as an exporter remains strong in the area of aerospace. 
E)  During the past 30 years, the relative position of the United States in terms of GDP has remained stable despite the fact that actual value of products and services has increased. 
A)  The EU (European Union) is the world leader in terms of GDP (gross domestic product). 
B)  The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports. 
C)  The United States is running a continuing trade surplus because it has the world's largest gross domestic product. 
D)  The United States' relative role as an exporter remains strong in the area of aerospace. 
E)  During the past 30 years, the relative position of the United States in terms of GDP has remained stable despite the fact that actual value of products and services has increased.

Question 8

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

Accepted Answer

A)  product customization 
B)  product adaptation 
C)  product extension 
D)  product integration 
E)  product invention 
A)  product customization 
B)  product adaptation 
C)  product extension 
D)  product integration 
E)  product invention

Question 9

Which of the following statements concerning currency exchange rates is most accurate?

Accepted Answer

A)  Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing. 
B)  Fluctuations in exchange rates among the world's currencies are of minor importance in global marketing. 
C)  Exchange rate fluctuations are relatively rare, but they usually have serious long-term consequences. 
D)  Exchange rate fluctuations are almost nonexistent due in great part to the euro. 
E)  Exchange rate fluctuations may affect the financial sector but rarely reach the consumer. 
A)  Fluctuations in exchange rates among the world's currencies are of critical importance in global marketing. 
B)  Fluctuations in exchange rates among the world's currencies are of minor importance in global marketing. 
C)  Exchange rate fluctuations are relatively rare, but they usually have serious long-term consequences. 
D)  Exchange rate fluctuations are almost nonexistent due in great part to the euro. 
E)  Exchange rate fluctuations may affect the financial sector but rarely reach the consumer.

Question 10

Figure 7-2
-According to Michael Porter's diamond in Figure 7-2 above,quadrant "D" represents

Accepted Answer

A)  factor conditions. 
B)  related and supporting industries. 
C)  demand conditions. 
D)  managerial conditions. 
E)  company strategy, structure, and rivalry. 
A)  factor conditions. 
B)  related and supporting industries. 
C)  demand conditions. 
D)  managerial conditions. 
E)  company strategy, structure, and rivalry.

Question 11

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; __________; related and supporting industries; and company strategy,structure,and rivalry.

Accepted Answer

A)  demand conditions 
B)  ethnocentrism 
C)  barriers to entry 
D)  governmental regulation 
E)  suppliers 
A)  demand conditions 
B)  ethnocentrism 
C)  barriers to entry 
D)  governmental regulation 
E)  suppliers

Question 12

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Accepted Answer

A)  trade piracy. 
B)  transnational fraud. 
C)  economic espionage. 
D)  competitive duplicity. 
E)  transnational espionage. 
A)  trade piracy. 
B)  transnational fraud. 
C)  economic espionage. 
D)  competitive duplicity. 
E)  transnational espionage.

Question 13

Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This is an example of (a)

Accepted Answer

A)  competitive advantage. 
B)  countertrade. 
C)  balance of trade. 
D)  quota. 
E)  trade feedback. 
A)  competitive advantage. 
B)  countertrade. 
C)  balance of trade. 
D)  quota. 
E)  trade feedback.

Question 14

Dumping refers to

Accepted Answer

A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  when a firm sells damaged or unsalable goods below their original production cost. 
C)  when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  when a firm sells a product in a foreign country below its domestic price or below its actual cost. 
A)  illegally disposing of unusable or damaged goods to avoid paying removal fees and/or taxes. 
B)  when a firm sells damaged or unsalable goods below their original production cost. 
C)  when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for seasonal goods. 
D)  when a firm sells quality goods at significantly lower prices for the primary purpose of reducing inventory to make room for newer or more expensive models. 
E)  when a firm sells a product in a foreign country below its domestic price or below its actual cost.

Question 15

study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Accepted Answer

A)  market synthesis 
B)  cross-cultural analysis 
C)  international sociographics 
D)  transnational anthropology 
E)  multicultural ethnocentrism 
A)  market synthesis 
B)  cross-cultural analysis 
C)  international sociographics 
D)  transnational anthropology 
E)  multicultural ethnocentrism

Question 16

Economic Espionage Act

Accepted Answer

A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of United Nations' members and requires the home country to impose any penalties. 
B)  imposes a personal fine on a convicted U.S. citizen of up to $10 million. 
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E)  is well-intended in theory, but is virtually impossible to enforce. 
A)  allows the World Court in The Hague to adjudicate trade disputes on behalf of United Nations' members and requires the home country to impose any penalties. 
B)  imposes a personal fine on a convicted U.S. citizen of up to $10 million. 
C)  targets espionage activities that are commonplace in any industry that holds governmental contracts. 
D)  makes the theft of trade secrets by foreign entities a federal crime in the United States. 
E)  is well-intended in theory, but is virtually impossible to enforce.

Question 17

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

Accepted Answer

A)  product extension strategy 
B)  product adaptation strategy 
C)  dual adaptation strategy 
D)  product invention strategy 
E)  communication adaptation strategy 
A)  product extension strategy 
B)  product adaptation strategy 
C)  dual adaptation strategy 
D)  product invention strategy 
E)  communication adaptation strategy

Question 18

country's communication,transportation,financial,and distribution systems are considered to be its

Accepted Answer

A)  capital infrastructure. 
B)  fixed-asset infrastructure. 
C)  economic infrastructure. 
D)  geopolitical network. 
E)  network infrastructure. 
A)  capital infrastructure. 
B)  fixed-asset infrastructure. 
C)  economic infrastructure. 
D)  geopolitical network. 
E)  network infrastructure.

Question 19

a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  licensing. 
D)  foreign manufacturing. 
E)  foreign assembly. 
A)  direct exporting. 
B)  indirect exporting. 
C)  licensing. 
D)  foreign manufacturing. 
E)  foreign assembly.

Question 20

firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Accepted Answer

A)  becomes more stable 
B)  increases 
C)  levels off 
D)  decreases 
E)  becomes more unpredictable 
A)  becomes more stable 
B)  increases 
C)  levels off 
D)  decreases 
E)  becomes more unpredictable

Exam 7: Understanding and Reaching Global Consumers and Markets

Those in favor of protectionism advocate that protectionism

Which of the following statements about the World Trade Organization (WTO)is most accurate?

type of exporting has the least amount of commitment and risk but will probably return the least profit?

Which of the following is an element of related and supporting industries?

Mars,America's second-largest candy company,began doing business in Russia in the late 1980s.The Snickers bar is one of the top selling candies in Russia and is marketed in much the same way as it is in the United States.Mars is most likely a(n)__________ firm.

Indirect exporting refers to

Which of the following statements about world trade flows is most accurate?

Coca-Cola,Gillette razors,and Wrigley's gum are virtually selling the same product in other countries.This is an example of which type of international product strategy?

Which of the following statements concerning currency exchange rates is most accurate?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2 above,quadrant "D" represents

Michael Porter has identified four key elements in a nation's competitive advantage: factor conditions; __________; related and supporting industries; and company strategy,structure,and rivalry.

clandestine collection of trade secrets or proprietary information about a company's competitors is referred to as

Malaysian government recently exchanged 20,000 tons of rice for an equivalent amount of Philippine corn.This is an example of (a)

Dumping refers to

study of similarities and differences among consumers in two or more nations or societies is referred to as __________.

Economic Espionage Act

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"D" refers to which type of strategy?

country's communication,transportation,financial,and distribution systems are considered to be its

a U.S.airplane manufacturer sells its airplanes to business executives in Germany without using intermediaries,it is referred to as

firm's profit potential and control over marketing activities __________ as it moves from exporting to direct investment as a global market-entry strategy.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters