Question 1

Cross-cultural analysis refers to the study of

Accepted Answer

A)  the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. 
B)  the set of values, ideas, and attitudes that are learned and shared among the consumers of a country. 
C)  similarities and differences among consumers in two or more nations or societies. 
D)  buying behaviors within a given nation to identify similarities and differences. 
E)  buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most. 
A)  the subgroups within the larger, or national, culture with unique values, ideas, and attitudes. 
B)  the set of values, ideas, and attitudes that are learned and shared among the consumers of a country. 
C)  similarities and differences among consumers in two or more nations or societies. 
D)  buying behaviors within a given nation to identify similarities and differences. 
E)  buying behaviors within a given nation that links a person's actions to the cultural group with which he or she identify most.

Question 2

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the

Accepted Answer

A)  seller. 
B)  seller's international marketing headquarters. 
C)  channels between nations. 
D)  channels within the foreign nation. 
E)  final customer. 
A)  seller. 
B)  seller's international marketing headquarters. 
C)  channels between nations. 
D)  channels within the foreign nation. 
E)  final customer.

Question 3

terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Accepted Answer

A)  large-scale 
B)  conglomerate 
C)  intercontinental 
D)  cosmopolitan 
E)  multinational 
A)  large-scale 
B)  conglomerate 
C)  intercontinental 
D)  cosmopolitan 
E)  multinational

Question 4

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Accepted Answer

A)  direct exporting 
B)  indirect exporting 
C)  licensing 
D)  contract manufacturing 
E)  joint ventures 
A)  direct exporting 
B)  indirect exporting 
C)  licensing 
D)  contract manufacturing 
E)  joint ventures

Question 5

has Dell,Inc.,embarked on a global growth initiative?

Accepted Answer

A)  National sales have decreased. 
B)  Dell was recently purchased by Lenovo, a major Chinese competitor. 
C)  There was too much competition in Dell's direct marketing channel. 
D)  There are fewer restrictions in computer technology outside the United States. 
E)  Emerging economies offer significant growth potential. 
A)  National sales have decreased. 
B)  Dell was recently purchased by Lenovo, a major Chinese competitor. 
C)  There was too much competition in Dell's direct marketing channel. 
D)  There are fewer restrictions in computer technology outside the United States. 
E)  Emerging economies offer significant growth potential.

Question 6

quota refers to

Accepted Answer

A)  a government tax on goods or services entering a country that primarily serves to raise prices on imports. 
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries. 
C)  a restriction placed on the amount of a product allowed to enter or leave a country. 
D)  a minimum requirement for the purchase of specific products or services between two nations. 
E)  a refusal to purchase or exchange goods or services with another nation unless certain financial or ideological requirements have been satisfied. 
A)  a government tax on goods or services entering a country that primarily serves to raise prices on imports. 
B)  government payments to companies or industries that serve to lower costs and provide a competitive advantage to domestic industries. 
C)  a restriction placed on the amount of a product allowed to enter or leave a country. 
D)  a minimum requirement for the purchase of specific products or services between two nations. 
E)  a refusal to purchase or exchange goods or services with another nation unless certain financial or ideological requirements have been satisfied.

Question 7

are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five product and promotional s

Question 8

Balance Athletic Shoes,Inc.claimed its shoes were "made in the USA" when actually the shoe soles and most of the uppers were made in China.The shoes were assembled in the United States.The Federal Trade Commission did not think that assembling the shoes in the United States was enough to use the "made in the USA" logo.New Balance actually used

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  a joint venture. 
D)  contract manufacturing. 
E)  contract assembly. 
A)  direct exporting. 
B)  indirect exporting. 
C)  a joint venture. 
D)  contract manufacturing. 
E)  contract assembly.

Question 9

Explain the difference between joint venture and direct investment market entry strategies.What are the advantages and disadvantages of each approach?

Accepted Answer

When a foreign company and a local firm

Question 10

Figure 7-2
-According to Michael Porter's diamond in Figure 7-2 above,quadrant "C" represents

Accepted Answer

A)  factor conditions. 
B)  related and supporting industries. 
C)  demand conditions. 
D)  managerial conditions. 
E)  company strategy, structure, and rivalry. 
A)  factor conditions. 
B)  related and supporting industries. 
C)  demand conditions. 
D)  managerial conditions. 
E)  company strategy, structure, and rivalry.

Question 11

firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

Accepted Answer

A)  meganational firm. 
B)  foreign expansion firm. 
C)  international firm. 
D)  multinational firm. 
E)  transnational firm. 
A)  meganational firm. 
B)  foreign expansion firm. 
C)  international firm. 
D)  multinational firm. 
E)  transnational firm.

Question 12

tendency to believe it is inappropriate,indeed immoral,to purchase a foreign-made product is referred to as

Accepted Answer

A)  cultural ethnocentricity. 
B)  consumer ethnocentrism. 
C)  xenophobia. 
D)  cross-cultural bias. 
E)  cultural imperialism. 
A)  cultural ethnocentricity. 
B)  consumer ethnocentrism. 
C)  xenophobia. 
D)  cross-cultural bias. 
E)  cultural imperialism.

Question 13

Austria has been described as "the very heartland of European coffee culture." These "coffee-knowledgeable" Austrians drink 21.5 liters of coffee per person annually.Starbucks wanted to open coffee houses in Austria and sell Starbucks coffee there.For Starbucks,the Austrian level of coffee-drinking sophistication would be an example of

Accepted Answer

A)  structural conditions. 
B)  demand conditions. 
C)  sociocultural conditions. 
D)  competitive conditions. 
E)  factor conditions. 
A)  structural conditions. 
B)  demand conditions. 
C)  sociocultural conditions. 
D)  competitive conditions. 
E)  factor conditions.

Question 14

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Accepted Answer

A)  tariff avoidance 
B)  countertrade 
C)  surplus marketing 
D)  dumping 
E)  underbidding 
A)  tariff avoidance 
B)  countertrade 
C)  surplus marketing 
D)  dumping 
E)  underbidding

Question 15

Figure 7-7
-Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."E" represents the

Accepted Answer

A)  seller. 
B)  seller's international marketing headquarters. 
C)  channels between nations. 
D)  channels within foreign nations. 
E)  final consumer. 
A)  seller. 
B)  seller's international marketing headquarters. 
C)  channels between nations. 
D)  channels within foreign nations. 
E)  final consumer.

Question 16

Contracting with a foreign firm to assemble parts and components that have been shipped to that country is referred to as

Accepted Answer

A)  direct exporting. 
B)  indirect exporting. 
C)  direct investment. 
D)  contract manufacturing. 
E)  contract assembly. 
A)  direct exporting. 
B)  indirect exporting. 
C)  direct investment. 
D)  contract manufacturing. 
E)  contract assembly.

Question 17

brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a

Accepted Answer

A)  transnational brand. 
B)  international brand. 
C)  multinational brand. 
D)  global brand. 
E)  meganational brand. 
A)  transnational brand. 
B)  international brand. 
C)  multinational brand. 
D)  global brand. 
E)  meganational brand.

Question 18

Balance of trade refers to

Accepted Answer

A)  the sum of all a nation's imports and exports. 
B)  the difference between the monetary value of a nation's exports and imports. 
C)  the comparison of total exports from one country to another. 
D)  the difference between projected sales and actual sales for a nation's exports. 
E)  the state of equilibrium when two neighboring nations participate in countertrade. 
A)  the sum of all a nation's imports and exports. 
B)  the difference between the monetary value of a nation's exports and imports. 
C)  the comparison of total exports from one country to another. 
D)  the difference between projected sales and actual sales for a nation's exports. 
E)  the state of equilibrium when two neighboring nations participate in countertrade.

Question 19

Cultural symbols are things that

Accepted Answer

A)  can be protected by international copyrights. 
B)  cannot be expressed by words or characters. 
C)  represent values that exist solely within a nation. 
D)  words that represent pictures or designs. 
E)  represent ideas and concepts. 
A)  can be protected by international copyrights. 
B)  cannot be expressed by words or characters. 
C)  represent values that exist solely within a nation. 
D)  words that represent pictures or designs. 
E)  represent ideas and concepts.

Question 20

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

Accepted Answer

A)  Russia; Poland 
B)  France; Spain 
C)  China; Japan 
D)  the Middle East; Africa 
E)  Germany; the United Kingdom 
A)  Russia; Poland 
B)  France; Spain 
C)  China; Japan 
D)  the Middle East; Africa 
E)  Germany; the United Kingdom

Cross-cultural analysis refers to the study of

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the

terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

has Dell,Inc.,embarked on a global growth initiative?

quota refers to

are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Explain the difference between joint venture and direct investment market entry strategies.What are the advantages and disadvantages of each approach?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2 above,quadrant "C" represents

firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

tendency to believe it is inappropriate,indeed immoral,to purchase a foreign-made product is referred to as

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."E" represents the

Contracting with a foreign firm to assemble parts and components that have been shipped to that country is referred to as

brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a

Balance of trade refers to

Cultural symbols are things that

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Exam 7: Understanding and Reaching Global Consumers and Markets

Cross-cultural analysis refers to the study of

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."A" represents the

terms of the global marketplace,there are three primary types of companies: international firms,__________ firms,and transnational firms.

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

has Dell,Inc.,embarked on a global growth initiative?

quota refers to

are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Explain the difference between joint venture and direct investment market entry strategies.What are the advantages and disadvantages of each approach?

Figure 7-2 -According to Michael Porter's diamond in Figure 7-2 above,quadrant "C" represents

firm that views the world as consisting of unique parts and markets to each part differently is referred to as a(n)

tendency to believe it is inappropriate,indeed immoral,to purchase a foreign-made product is referred to as

Eastman Kodak accused Japanese rival Fuji Photo Film of selling photographic paper in the United States for 25 percent below what it charges in Japan.In other words,Eastman Kodak accused Fuji of __________.

Figure 7-7 -Figure 7-7 above outlines the distribution channels through which a product manufactured in one country must travel to reach its destination in another country."E" represents the

Contracting with a foreign firm to assemble parts and components that have been shipped to that country is referred to as

brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs is referred to as a

Balance of trade refers to

Cultural symbols are things that

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in __________ and __________ as a result of internal political strife,terrorism,and war.

Creating Customer Relationships and Value Through Marketing

Developing Successful Organizational and Marketing Strategies

Scanning the Marketing Environment

Ethical and Social Responsibility for Sustainable Marketing

Understanding Consumer Behavior

Understanding Organizations As Customers

Marketing Research: From Customer Insights to Actions

Market Segmentation,Targeting,and Positioning

Developing New Products and Services

Managing Successful Products,Services,and Brands

Services Marketing

Building the Price Foundation

Arriving at the Final Price

Managing Marketing Channels and Supply Chains

Retailing and Wholesaling

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Using Social Media and Mobile Marketing to Connect With Consumers

Personal Selling and Sales Management

Implementing Interactive and Multi-Channel Marketing

Pulling It All Together: The Strategic Marketing Process

Filters

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.