Exam 7: Understanding and Reaching Global Consumers and Markets

Global consumers refer to

your primary motive was to raise prices on imports,would you use tariffs or quotas? Why?

ensure the Breathe Right brand continues to meet growth expectations,CNS uses a three-stage approach to penetrate and develop new markets: (1)explore/test the concept; (2)establish the product; and (3)__________.

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"C" refers to which type of strategy?

trends in the past decade have significantly influenced the landscape of global marketing.One of them is:

What is the trade feedback effect?

Hindustan Lever realized it could not sell to the rural poor in India unless it found ways to distribute its products such as soap,shampoos,and laundry detergents.Lever provided start-up loans to women to buy stocks of products to sell to local villagers.Today,over 45,000 poor women sell Lever products to 600,000 consumers in 135,000 villages in India.This effort was called __________.

Government taxes on goods or services entering a country that primarily serve to raise prices on imports are referred to as

difference between the monetary value of a nation's exports and imports is called its

commercial depicts a young son asking his mother why they have to move.The mother's response indicates because Americans are buying products made in other countries,the boy's father has lost his job.This commercial reflects an attitude of

Offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee is referred to as

global market-entry strategy in which a company produces goods in one country and sells them in another country is referred to as __________.

Which of the following statements about bribery is most accurate?

Which of the following statements best describes what has happened to U.S.exports versus imports over the last 30 years?

carmakers have developed a strange but successful partnership.Ford,a U.S.automaker,and Mazda,an Asian carmaker,have collaborated on several models,including the Explorer,the Probe,the Mazda 323,and the Mazda MX-6.The U.S.automaker has supplied Mazda with help in marketing,finance,and styling.In return,Mazda has provided manufacturing and product development expertise to Ford.Both companies have worked together toward a common goal and both have benefited as a result of their

what way is Dell's expansion into the global arena a departure from its prior marketing practices?

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

representations of ideas and concepts to which different cultures often attach different meanings are referred to as

Countries moving from an agricultural to an industrial economy are referred to as __________ countries.

Gross domestic product refers to