Exam 12: Pricing, Distributing, and Promoting Products

Wholesalers are intermediaries who sell products directly to consumers.

According to the text,the Internet links over ________ countries around the world.

The intranet is considered to be a public network made up of external Web sites.

The ________ is the combination of distribution channels that a firm selects to get a product to end users.

Short Case Scenario 12-1 Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price. -Discussion proceeds to pricing of the Superior VI.What are Superior's options in pricing this new product?

Flexible production and speedy delivery depend on an integrated network of information to coordinate all the activities among customers,manufacturers,suppliers,and shippers.

Explain the distribution mix and the role of intermediaries in the distribution mix.

When using e-catalogs,the seller avoids mail distribution and printing costs; however,once an online catalog is in place,there are high costs in maintaining and accessing it.

How do people organizing LaidOffCamps keep connected?

Companies often price their products to establish ________,a company's percentage of the total market sales for a specific product type.

________ sell products to other businesses,which resell them to final consumers.

What are the five stages in the buyer decision process?

What is intellectual property?

A Blackberry is a smartphone that features wireless Internet access and PC-style office applications.

An information system may be a set of several information systems that share information.

Microsoft Windows Vista for PCs is a system software.

What is a hacker?

eBay's services network includes credit financing and international currency exchange.

Short Case Scenario 13-1 Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled. -Bill has to explain the difference between worms and Trojan horses.What would you say?

Differentiate between dataconferencing and videoconferencing.