Question 1

WiMax is soon expected to penetrate the market; its biggest drawback will be a decreased wireless range.

Accepted Answer

A) True 
 B)False

Question 2

How do companies price existing products?

Accepted Answer

Companies may price existing p

Question 3

Psychological pricing is best defined as ________.

Accepted Answer

A)  setting an initial low price to establish a new product in the market 
B)  setting a limited number of prices for certain categories of products 
C)  taking advantage of the fact that consumers don't always respond rationally to prices 
D)  setting an initial high price to cover new product costs and generate a profit 
A)  setting an initial low price to establish a new product in the market 
B)  setting a limited number of prices for certain categories of products 
C)  taking advantage of the fact that consumers don't always respond rationally to prices 
D)  setting an initial high price to cover new product costs and generate a profit

Question 4

Wholesalers take legal possession of goods produced by a variety of manufacturers and then resell them to other businesses.

Accepted Answer

A) True 
 B)False

Question 5

________ is crucial for high-priced,consumer products such as homes and cars.

Accepted Answer

A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing 
A)  Creative selling 
B)  Interactive marketing 
C)  Missionary selling 
D)  Order processing

Question 6

________ is information transmitted by the general mass media to attract public attention about a company,a product,or an event.

Accepted Answer

A)  Advertising 
B)  Public relations 
C)  Sales promotion 
D)  Publicity 
A)  Advertising 
B)  Public relations 
C)  Sales promotion 
D)  Publicity

Question 7

Penetration pricing is characterized by low prices.

Accepted Answer

A) True 
 B)False

Question 8

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyer

Question 9

In addition to physical goods,POS pedestals also provide services,namely information for consumers.

Accepted Answer

A) True 
 B)False

Question 10

Intellectual property includes ________.

Accepted Answer

A)  monitors 
B)  printers 
C)  products of the mind 
D)  all of the above 
A)  monitors 
B)  printers 
C)  products of the mind 
D)  all of the above

Question 11

Explain the three classifications of U.S.retailers.

Accepted Answer

U.S.retail stores can be classified as p

Question 12

Intranets are generally accessible only to ________.

Accepted Answer

A)  employees 
B)  suppliers 
C)  customers 
D)  systems analysts 
A)  employees 
B)  suppliers 
C)  customers 
D)  systems analysts

Question 13

Explain how trade shows work.

Accepted Answer

For B2B promotions,industries

Question 14

Short Case Scenario 13-1
Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled.
-In what way is Worldwide prepared for data mining?

Accepted Answer

Worldwide has already collected rooms fu

Question 15

Internet spoofing occurs when ________.

Accepted Answer

A)  people only pretend to have Internet access 
B)  a sender makes an e-mail message appear as if it came from a trusted source 
C)  users recognize spam and refuse to open a message 
D)  cybercriminals have been caught 
A)  people only pretend to have Internet access 
B)  a sender makes an e-mail message appear as if it came from a trusted source 
C)  users recognize spam and refuse to open a message 
D)  cybercriminals have been caught

Question 16

Many e-tailers,such as eBay and Priceline,use ________ pricing.

Accepted Answer

A)  skimming 
B)  psychological 
C)  odd-even 
D)  dynamic 
A)  skimming 
B)  psychological 
C)  odd-even 
D)  dynamic

Question 17

Mass-customization tends to reduce the volume in which companies produce.

Accepted Answer

A) True 
 B)False

Question 18

A(n)________ is in charge of operating systems for gathering,organizing,and distributing information.

Accepted Answer

A)  production manager 
B)  operations manager 
C)  information systems manager 
D)  HR manager 
A)  production manager 
B)  operations manager 
C)  information systems manager 
D)  HR manager

Question 19

At Chaparral Steel,delivery times,sales,profits,and customer service and loyalty have been boosted by a(n)________ that gives customers electronic access to the mill's inventories.

Accepted Answer

A)  distribution channel 
B)  intranet 
C)  handbook 
D)  extranet 
A)  distribution channel 
B)  intranet 
C)  handbook 
D)  extranet

Question 20

If a firm's goal is to place a new product into the hands of as many consumers as possible quickly,then its best pricing strategy would be ________.

Accepted Answer

A)  penetration pricing 
B)  psychological pricing 
C)  price lining 
D)  price skimming 
A)  penetration pricing 
B)  psychological pricing 
C)  price lining 
D)  price skimming

WiMax is soon expected to penetrate the market; its biggest drawback will be a decreased wireless range.

How do companies price existing products?

Psychological pricing is best defined as ________.

Wholesalers take legal possession of goods produced by a variety of manufacturers and then resell them to other businesses.

________ is crucial for high-priced,consumer products such as homes and cars.

________ is information transmitted by the general mass media to attract public attention about a company,a product,or an event.

Penetration pricing is characterized by low prices.

What is the difference between coupons and premiums?

In addition to physical goods,POS pedestals also provide services,namely information for consumers.

Intellectual property includes ________.

Explain the three classifications of U.S.retailers.

Intranets are generally accessible only to ________.

Explain how trade shows work.

Internet spoofing occurs when ________.

Many e-tailers,such as eBay and Priceline,use ________ pricing.

Mass-customization tends to reduce the volume in which companies produce.

A(n)________ is in charge of operating systems for gathering,organizing,and distributing information.

At Chaparral Steel,delivery times,sales,profits,and customer service and loyalty have been boosted by a(n)________ that gives customers electronic access to the mill's inventories.

If a firm's goal is to place a new product into the hands of as many consumers as possible quickly,then its best pricing strategy would be ________.

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 12: Pricing, Distributing, and Promoting Products

WiMax is soon expected to penetrate the market; its biggest drawback will be a decreased wireless range.

How do companies price existing products?

Psychological pricing is best defined as ________.

Wholesalers take legal possession of goods produced by a variety of manufacturers and then resell them to other businesses.

________ is crucial for high-priced,consumer products such as homes and cars.

________ is information transmitted by the general mass media to attract public attention about a company,a product,or an event.

Penetration pricing is characterized by low prices.

What is the difference between coupons and premiums?

In addition to physical goods,POS pedestals also provide services,namely information for consumers.

Intellectual property includes ________.

Explain the three classifications of U.S.retailers.

Intranets are generally accessible only to ________.

Explain how trade shows work.

Internet spoofing occurs when ________.

Many e-tailers,such as eBay and Priceline,use ________ pricing.

Mass-customization tends to reduce the volume in which companies produce.

A(n)________ is in charge of operating systems for gathering,organizing,and distributing information.

At Chaparral Steel,delivery times,sales,profits,and customer service and loyalty have been boosted by a(n)________ that gives customers electronic access to the mill's inventories.

If a firm's goal is to place a new product into the hands of as many consumers as possible quickly,then its best pricing strategy would be ________.

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters