Exam 12: Pricing, Distributing, and Promoting Products

A(n)________ is a private network of internal Web sites and other sources of information available to a company's employees.

Ford Motor Company's ________ connects 200,000 people in Asia,Europe,and the United States to thousands of Ford Web sites containing private information on Ford activities in production,engineering,distribution,and marketing.

Convenience stores differ from most bargain retailers in that they do not feature low prices.

What is information?

There are more than 3 million brick-and mortar retail establishments in the United States.

________ allow outsiders limited access to a firm's internal information systems.

The ultimate objective of any promotion is to increase sales.

Which of the following show sale items to potential buyers and,for retail stores,provide such services as shelf and display merchandising and advertising layout?

A $114 gadget with a $22 markup has a markup percentage of 28.5 percent.

ABC Company sells product X for $12.00 each.With a fixed cost of $72,000 and a variable cost of $4.50,what is the breakeven point in units?

Greg feels comfortable that no one can open and read his e-mails.He must have ________.

What are the four channels of distribution?

Which of the following best represents the formula for the breakeven point?

Verizon is the leader in the hand-held wireless industry.

Short Case Scenario 13-1 Bill Chung is the recently appointed Vice President of Information Systems for Worldwide Corporation. This is a newly created position. Bill joins the preexisting management team of Vice Presidents for Operations, Finance, and Marketing. Bill is determined to make himself useful and to improve the way Worldwide does business. Very quickly, Bill observes that Worldwide has collected rooms full of data but rarely use it to make decisions. During his first week of work, he comments to the company's president, Cindy Stevens, that the company has plenty of data but very little information. Cindy looks puzzled. -Cindy has expressed concern over identity theft by hackers gaining access to Worldwide's data.Bill explains that not all identity theft is committed by hackers.What might Bill tell Cindy?

A ________ does not replicate itself; it most often enters the computer,at the user's request,masquerading as a harmless data file.

The BlackBerry system consists of devices that send/receive transmissions on ________.

Short Case Scenario 12-1 Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price. -How might Superior benefit from the use of intermediaries?

________ is a basic communications protocol used to send e-mail.

Lotus Domino and Novell GroupWise are ________ products.